Argos looks to provide ‘breath of festive fresh air’ with upbeat Christmas campaign
Sarah VizardArgos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season.
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Morrisons makes its staff the stars of Christmas ad campaign
Sarah VizardMorrisons’s marketing boss is hoping that a focus on its fresh food and the service provided by its staff will help communicate its “uniqueness” and boost sales over the crucial festive shopping period.
Starbucks on why its Red Cup Christmas campaign will hit home on social media
Leonie RoderickTo kick off its Christmas campaign, Starbucks has erected a ‘Red Cup Christmas tree’ in London’s King’s Cross aimed at engaging consumers via social media.
Rémy Martin repositions as lifestyle brand with first global marketing campaign
Leonie RoderickRémy Martin’s CEO says the launch of its first global campaign is a sign that luxury brands can no longer rely on the pull of a label to attract consumers and must promote a lifestyle.
Asda launches ‘most digital Christmas campaign ever’
Thomas HobbsHaving debuted its Christmas TV ad on Sunday (1 November) evening, Asda claims it is taking a unique digital approach as it looks to stand apart from its big four rivals.
Lidl launches Christmas ad on social media over TV
Thomas HobbsLidl debuts its #SchoolOfChristmas campaign today (1 November) as the German discounter shifts its brand message to show consumers how they can get the most out of Christmas with festive culinary lessons on how to make the most out of leftovers and safely light a Christmas pudding.
Debenhams inspired by Macy’s as it talks up its ‘returning confidence’ this Christmas
Thomas HobbsWhile most retailers launch completely new marketing campaigns each Christmas, Debenhams is opting for a different approach as it returns with its 2014 ‘Found It’ message once again for Christmas 2015.
Smirnoff looks for relevance among millennials with ‘Electric’ liqueur launch
Leonie RoderickDiageo is launching its Smirnoff Electric range in the UK as it looks to meet changing consumer needs and ensure its brand remains relevant amid growing competition.
How Cadbury Milk Tray aims to stay relevant in the digital age as it celebrates centenary
Leonie RoderickCadbury aims to keep up with the times with the relaunch of its iconic “Milk Tray Man” campaign, taking to social media to call on the British public to find a worthy successor.
Strongbow rapped for ad portraying alcohol as ‘indispensable’
Leonie RoderickA Strongbow ad has been banned by the Advertising Standards Authority after a complaint by the Youth Alcohol Advertising Council and Alcohol Concern, which claimed that it portrayed alcohol as indispensable or taking priority in life.
Hovis brings back ‘boy on bike’ as it looks to overcome ‘consumer concerns’ around bread
Leonie RoderickHovis is returning to TV for the first time in three years with an update to its iconic ‘boy on bike’ advertising that aims to deal with consumer concerns over the health benefits of bread.
Virgin Media’s new campaign ‘start of something new’ as it aims to be ‘bolder’ with emotive ad
Leonie RoderickVirgin Media is launching its first brand campaign in six years, aimed at shaking up the category by focusing on emotive storytelling.
McDonald’s uses vloggers to tackle brand myths in new campaign
Leonie RoderickMcDonald’s is launching its biggest ever push around the quality of its food with a new campaign aimed at tackling commonly held beliefs among the young with the help of vloggers.
Onken plots big marketing push for 2016 as it triples marketing spend
Leonie RoderickThe yoghurt brand is planning to up its marketing investment and return to above-the-line promotions for 2016 after a four-year absence.
How City Football Group is connecting fans with technology
Jonathan BaconCity Football Group (CFG), the parent company of Manchester City FC and three other clubs globally, last month announced a major technology deal with cloud software firm SAP. Marketing Week’s Jonathan Bacon attended the announcement at the City Football Academy in Manchester to hear how technology will underpin CFG’s ‘family of clubs’ business model and its future fan engagement activities.