Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Samuel JoySimon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Marketing Week takes part in sensory research to find out why brands are testing the five senses to engage consumers and stay ahead of the competition.
Marketing Week uses neuroscience technology to see whether the ads broadcast during last week’s Big Game were worth the £5m brands paid for them.
TV network Fox is consolidating all of its 126 entertainment channels outside of the US under a single brand identity in what it claims is “the largest repositioning in television history”.
Retail guru Theo Paphitis talks candidly about his approach to marketing, new retail models and the future of the high street.
Despite attracting more than 700 complaints, Sainsbury’s World War One themed video topped the list of most watched ads on YouTube in November, beating John Lewis’s Monty the Penguin into second place despite the social media hype surrounding the latter.
http://bcove.me/vuc2az5g On the 17th of October, Marketing Week’s friends and family gathered to celebrate the redesign of the website and magazine at the hip new Ham Yard Hotel in Soho. A fun night was had by all, while the trip down memory lane certainly put in to perspective just how far we’ve come in the past 36 years. […]
Senior marketers at Marketing Week Live 2014 define what they regard as their next big challenges.
Senior marketers including Dominic Grounsell from RSA, Michael Magee from Mars, Andy Edge from Odeon and Simon Lloyd from Superdry explain how mobile will fit into their marketing plans.
Marketing Week visitied Somo and spoke to the mobile solution agency’s drone experts Maani Safa, vice president of creative and innovation, and Naji El-Arifi, product innovation manager, to discover whether drones have a marketing use case or if they are just a geeky gimmick.
LEGO’s head of co-creation Peter Espersen talks about what creates success and how a mindset of doing more than simply pushing products can lead to success.
James Eder, an entrepreneur who has taken part in the Marketing Academy mentoring programme partnered by Marketing Week, talks about getting students involved with brands and building relationships.
Marketing Week Engage Awards judge Michelle Keaney talks about her brand, which helps young people find opportunities, and how it works with companies on their corporate social responsibility schemes.
Ed Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?