Why focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
What keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
Dominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.
Can brands really create free viral content these days? Sonia Carter, head of digital and social media for Europe at Mondelez International gives her view.
The Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
If you missed the biggest advertising festival of the year, Cannes Lions, then you can enjoy the highlights of the week set to music by new branded content remix app Sympler.
Adobe’s vice president of marketing EMEA Mark Phibbs gives his view on the talents and characteristics of a visionary marketer.
Boots today (11 June) became the latest in a line of brands to be held to account over its corporation tax practices, when protesters staged a demonstration outside its flagship Oxford Street store.
Engage Awards judges discuss whether marketing can influence business decisions without a boardroom seat.
Travelodge sales and marketing director Catriona Kempston explains why data mining is essential for targeted marketing and acquisition and explains what she was looking for in a winner when judging the Marketing Week Data Strategy Awards entries
Action for Children’s chief of digital communications/data scientist Darren Robertson suggests that organisations probably already have the data talent they need within their departments.
Game Retail insight and reward director Fred Prego on the link between data and creativity and on how small businesses can benefit from data mining.
Ahead of its merger with US Airways next week, American Airlines’ director of international marketing Stephen Davis discusses the evolution of the brand’s identity and outlines the new customer experience in what has been a busy year.
As part of Marketing Week’s profile of Disney’s Tricia Wilber, features editor Lucy Handley quizzes the brand’s CMO for the EMEA regions and general manager for Disney Channels about her biggest marketing challenges.
TSB has today (9 September) returned to the UK high street with a promise to offer “local banking” that helps UK “communities and customers thrive”. Marketing Week visited one of its flagship brands in London to talk to chief executive Paul Pester about the in-branch experience and what local banking means.