Nespresso: Consumers are ‘misinformed’ on recycling
Leonie RoderickNespresso says it still has a job to do when it comes to educating consumers on recycling its products, as it launches its latest ad starring George Clooney.
Nespresso says it still has a job to do when it comes to educating consumers on recycling its products, as it launches its latest ad starring George Clooney.
Barnardo’s is looking to become a charity fit for the future and adapt to “a changing society”, as it launches a new 10-year company strategy and ups its digital marketing efforts.
The ‘Sprintathon’ event, which aims to break the record for the world’s fastest marathon while raising money for Channel 4 and Cancer Research UK’s Stand Up To Cancer initiative, will see 422 runners perform consecutive 100-metre sprints.
Diageo is launching a new campaign for Haig Club ‘Clubman’ starring David Beckham, in a bid to challenge the “status quo” of how and when people should drink scotch whisky.
Samsung’s comedic Jack Whitehall-heavy campaign for the Rio Olympics dominated YouTube’s ad leaderboard in August, nabbing three of the 10 top spots.
Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.
Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working towards building a “brighter future” rather than its corporate brand.
Macmillan Cancer Support is prepping a radical brand overhaul, as it looks to introduce more people to the brand amid increasing cancer rates.
Diageo’s Captain Morgan brand has questioned why the ASA banned one of its TV ads, claiming the ad is not irresponsible and does not imply alcohol could enhance an individual’s popularity.
Sony Pictures Entertainment is focusing on “snackable” content as it looks to prove 360 video is not just a fad.
Betfair is moving away from “laddish” advertising in a bid to change its image with consumers and become a “more credible” player in the betting market.
Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Benetton’s new creative platform ‘Clothes for Humans’ is a bid to improve the strength of its brand identity and desirability as it looks to get on consumers’ shopping lists.
Sarah Doyle talks about what it takes to be a visionary and why she feels Richard Branson “champions customers”.
Starbucks says the new format is in response to a growing consumer need for speed and a quick “in and out”.