Founder of Maggie Semple on why visionaries should dare to be different
Rachel GeeMaggie Semple talks about what it takes to be a visionary and why she admires small businesses.
Maggie Semple talks about what it takes to be a visionary and why she admires small businesses.
Heathrow Airport is using its first ever TV campaign to make an emotional connection with consumers as it aims to tap into the Love Actually-effect.
Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary. Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo. He said he admires David Brailsford […]
Channel 4’s new ‘Superhumans’ campaign for the Rio Paralympics puts a heavier focus on “everyday” people instead of athletes in a bid to change society’s attitudes towards disability.
Keith Weed believes there has been more change in the industry in the last five years than in the 25 years prior. He says that marketers need to catch up, be ready to compete in “clear water” and with sensible metrics.
Many senior marketers are teaching digital natives on digital though don’t necessarily understand it themselves, or as Keith Weed says, they are “reading from a book or just using management skills”, which isn’t enough.
AOL chief marketing officer Allie Kline talks about the need to spark a “new conversation” around creativity and digital, urging the industry to collaborate on innovative solutions that will bring more money into marketing.
Jorn Socquet, VP of marketing USA at AB InBev says the main opportunity and obstacle currently facing brands is their willingness to trust others with managing their social media.
Beiersdorf’s VP of emerging markets, Neil George, talks to Marketing Week about the importance of communication, organising data and personalisation.
Uber is launching its food ordering service UberEATS in London today (16 June), allowing consumers to order dishes from more than 150 restaurants on their smartphone and have them delivered to their door.
Stella Artois is launching its “360-degree” Wimbledon campaign today (14 June) in a bid to bring the Wimbledon experience to the masses, using theatre to make a more emotional connection with consumers.
O2 has overhauled its marketing strategy, getting rid of the popular ‘Be more dog’ campaign in favour of new ‘More for you’ messaging as it looks to reflect the growing demands of consumers who are at the forefront of changes in the mobile industry.
Carlsberg is ‘rebrewing’ its original beer using yeast cells from a 133-year-old beer bottle as part of a new global campaign that it hopes will re-establish it as a craft beer brand.
With The Marketing Academy recently selecting the next 30 emerging leaders to take part in its 2016 scholarship programme, the 2015 participants each handed out their advice on how to be a successful marketer.