Hack your commute: Look out the window
Inspiring ideas to expand your mind on the way to work.
Recommended reading: Sports marketing and maximising the value of content
From the latest thinking in content marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
One digital innovator on his rise to CMO
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
The man behind the Marketoonist on bringing marketers’ bugbears to life
Ahead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.
From sausage rolls to salads: Behind the scenes at Greggs
Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.
For brand purpose to work ‘marketers must take a broader perspective’
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
On a roll: How Greggs’ CEO Roger Whiteside reignited the brand
When Roger Whiteside became CEO of Greggs in 2013, its sales were in freefall, with some critics questioning its future. But four years later and things are very much on the up.
Ending the stigma of taking a career break
Welcoming highly skilled professionals back into the workforce after a long-term career break could represent serious financial benefits for both businesses and the wider economy.
Hack your commute: Write a letter for a good cause
Inspiring ideas to expand your mind on the way to work.
Tommy Hilfiger, Facebook and Burger King on what makes a marketing leader
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Recommended reading: Groundbreaking campaigns and becoming a master of time
Marketing Week reviews the latest books for marketers.
GE’s CMO Linda Boff on why marketing leaders must be ‘growth hunters’
Resilient growth hunters ready to grab the opportunities of the gig economy will be the marketing leaders of the future, according to the General Electric CMO.
Cyber threats, Co-op Bank, 5G mobile – Everything that matters this morning
Marketing Week rounds up all the most important advertising, marketing and digital news.
Keith Weed: The industry must join forces to banish gender stereotypes
Banishing gender stereotypes is a business imperative but the entire industry must come together for it to have an impact.
Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
McCain, National Lottery & viewability – 5 things that mattered this week and why
A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.
