Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.
Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
The water brand is hoping to solve the world’s plastic problem by ‘building a cult of people’ who will encourage others to switch from bottles to aluminium cans.
The launch of the $999 iPhone X has been labeled a PR success, but is it really the ‘biggest leap’ since the original iPhone?
As brands place societal considerations at the core of their business strategy and practices, charity partnerships are becoming increasingly based on problem-solving and value.
The beer giant has ambitions to surpass Heineken to become the UK’s biggest brewer, and will be looking to more brand partnerships and responsive marketing to make this happen.
While young marketers are upbeat about opportunities to advance their career, the route to the top is increasingly unclear and the CMO role is not always the most coveted position.
Inspiring ideas to expand your mind on the way to work.
As well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly.
The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.
Too many people are confusing the marketing funnel, thinking it is all about marketers when really it’s all about the consumer.
The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
Morrisons’ top marketer discusses the brand’s ongoing turnaround, the Amazon deal and his expectations for Christmas.
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