How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
Why brands are missing the marketing talent of military veterans
Charlotte RogersBrands appear to have a blindspot when it comes to recruiting marketers from the military community and as a result could be missing out on an untapped pool of talent.
How eharmony is helping people find love in lockdown
Ellen HammettEharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
Coca-Cola, customer journeys, reopening post-lockdown: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
How do brands connect with global customers during a shutdown?
Marketing Week PartnerBrands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
How Mastercard is maintaining ‘brand momentum’ amid Covid-19
Sarah VizardMastercard believes having a head of risk management for marketing allowed it to shift strategy much faster than other businesses when coronavirus emerged.
12 best practice guidelines for PPC landing pages
Econsultancy TeamTo be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
When you’re urging clients to keep advertising, you need to walk the walk
Nick LawtonAsking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.
‘Don’t forget us’: How the British Heart Foundation is staying relevant amid Covid-19
Sarah VizardThe charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
How brands are tackling their reopening marketing strategy
Charlotte RogersIn a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
Marketing Week brings back the Top 100 Most Effective Marketers for 2020
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
Retail sales, email marketing, ad targeting: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.