Artificial intelligence: A force for good or evil?
With new data protection laws coming into force next year and machine learning gaining pace it is time for marketers to get up to speed with developments in AI.
Twitter insists it is ‘not just a social network’ with launch of first brand campaign
After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.
Why building long-term brand loyalty starts from within
Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.
Nils Leonard: ‘More agencies need to have marketers in their mix’
Nils Leonard has gone from chief creative officer at Grey to launching his own coffee brand, a move that he says has taught him a lot about the job of a marketer and what needs to be done to improve client/agency relationships.
Samsung on why it chose to take risks and ‘fight complacency’ during its phone crisis
Samsung’s global marketing boss says innovation and a focus on emotionally-driven marketing has helped the brand bounce back following a difficult 2016.
How to mastermind a career rebrand
Unwilling to be typecast by any one role, marketers are orchestrating strategic career rebrands that not only grow their skillset, but add real value to the business.
How media brands are changing tactics to make the most out of audiences
As print sales fall, media brands are finding news ways to engage younger readers and get different audiences to subscribe.
Get ready for Cannes: Everything you need to know
The Cannes Lions Festival of Creativity (to give it its full name) is a time for marketers to share new ideas and get under the skin of some of the world’s leading brands. Ahead of what promises to be a jam-packed week, Marketing Week rounds up our top picks of what to see and do.
Marketers can add value to agencies, so why aren’t more being hired?
Marketers do not lack the skills needed to work agency side but few make the transition, with loss of control and lower pay cited as two of the main concerns. However, those that make the move have the power to change agency relationships for the better.
How to enhance cult status through collaboration
Achieving cult status is not always easy but brands that foster meaningful collaborations with likeminded businesses can go a long way to boost appeal.
The risks and rewards of placing social purpose at a brand’s core
A new breed of brands is entering the market with one thing in common – a very clear social purpose at their core from the outset. But when it comes to marketing, simply pulling on consumers’ heartstrings won’t cut it.
Protein World’s former marketing boss on launching a new fitness brand
The former head of global marketing at Protein World talks moving on, avoiding stereotypes in advertising and, of course, the ‘Beach Body Ready’ controversy.
Marketoonist on one-to-one Marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Wimbledon launches messenger bot as it backs AI to ‘reshape’ tennis coverage
The iconic tennis tournament will also introduce more mixed reality combining 360 and AR options as it gives a glimpse into its future.
Google ‘respectfully disagrees’ as it is hit with record £2.1bn EU antitrust fine
Google plans to appeal against the fine for breaching EU antitrust rules, saying the Commission has ‘underestimated the value of fast and easy connections’ when it comes to product searches.
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
