Glenfiddich and Hendrick’s owner William Grant & Sons is pioneering a two-year in-house training programme to equip its marketers with new skills and raise the profile of marketing across the business.
With McDonald’s pulling its latest ad after just four days following consumer complaints, are more brands bowing to the pressure of social media and canning their creative to prevent further brand damage?
The US has always been better at customer experience than the UK, but the gap is getting wider. In order to improve, UK brands must sharpen their focus on employee engagement, organise themselves around the customer and get back to basics.
Heineken’s politically-charged Worlds Apart campaign was the victor for the top 10 UK YouTube ads in April, which were compiled by balancing the total number of views with the percentage of organic and paid views.