The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
The camera brand, best known for its success back in the 1970s and 1980s, believes it can have the same impact with millennials and Gen Z.
Marketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.
A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.
Chief customer and marketing officer Louise Fowler explains how she is driving radical transformation at the Post Office aimed at making marketing more accountable, efficient and digitally savvy.
Inspiring ideas to expand your mind on the way to work.
Anna Bentham, director of strategic planning and propositions at Nationwide shares her thoughts on how middle and senior management can better work together and the evolving world of work.
Diageo has implemented a new marketing effectiveness tool, dubbed Catalyst, that provides instant data to help the company’s 1,200 marketers make strategic and planning decisions.
Data is forever used to prove marketing’s positive effect on the bottom line, but could marketers be at risk of sacrificing pace and creativity by relying too heavily on the numbers?
Marketing Week reviews the latest books for marketers.
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
The path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration.
Plus Skyy Vodka and Absolut team up to promote marriage equality in Australia and Burger King’s anti-bullying campaign.
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