IBM’s top marketer Caroline Taylor has just been awarded an OBE for her services to marketing and diversity. As a passionate advocate of inclusivity and equality, she is adamant marketing can change the world.
Despite loyalty schemes and incentives encouraging consumers to return, most shoppers do not have allegiance to just one supermarket, with low prices and better value tempting consumers to shop elsewhere.
With more than seven billion global views each month, BuzzFeed video content commands the kind of audience any terrestrial network would go crazy for and it’s paving the way for truly “massive” digital-only shows, according to president of BuzzFeed Entertainment Group Ze Frank.
Mobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected devices.