HP’s Antonio Lucio on why diversity is the only way to achieve innovation
HP’s global chief marketing and communications officer explains why diversity is at the heart of innovation, especially in an “invention business”.
Hack your commute: Focus on a long read
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
Ovo Energy: Gender neutral sports sponsorship is a ‘no brainer’
Tackling the gender pay gap in sports made perfect sense for a brand focused on hiring values driven people with a strong purpose at its heart, says Ovo Energy CEO Chris Houghton.
How brands are tackling the stigma of mental health
Marketing Week Explores: From toxic masculinity to helping children improve their emotional literacy, we look at how brands are stepping up to tackle mental health.
Adidas on failing fast and creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both online and in-store.
The B2B struggle: Why are marketers still under pressure to prove their value?
Marketing Week research sponsored by Omobono examines how B2B marketers can start driving business strategy instead of merely being told to execute it.
Product innovation or marketing strategy: What comes first?
From disruptive startup hubs to closely integrated teams, brands are pioneering new models of innovation, but marketing’s influence is key to ensuring these fulfil genuine customer needs.
How brands are stepping up to improve children’s mental health
As statistics show one in 10 children in the UK a have diagnosable mental health disorder, brands are helping kids improve their self-esteem, confidence and resilience in an increasingly digital world.
The marketing insights of the top beer brands
Sponsored by YouGov
YouGov research reveals the consumer profiles and buying preferences of beer and cider drinkers, including the habits of pubgoers and the brands with the top perception scores.
Canon on reframing the business to avoid further smartphone disruption
Having relaunched its brand last year, Canon is now looking at how it expands its brand positioning into CRM and point-of-sale.
Brands are ditching CVs to find new ways of discovering diverse talent
As the world of work evolves, brands are ditching old fashioned CVs in favour of highly digital, behaviour-focused strategies for attracting diverse talent.
Ryanair, Marks & Spencer, Coop: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tanya Joseph: We need to teach consumers why the internet is free
Marketers need to do a better job at explaining to consumers that the internet is free, thanks in large part to the advertisers that fund it.
EasyJet, BT, McDonald’s: 5 things that mattered this week and why
From EasyJet bringing back the CMO role to McDonald’s customer experience push and how brands are stepping up for mental health week, here’s everything that’s happening in marketing over the past seven days.
Colin Lewis: How to be a modern day marketing mystic
Marketers no longer need fortune-tellers or clairvoyants to advise them what will happen in the future, a quick look at Google, Apple, Facebook and Amazon’s results suggests where the industry is headed.
