In-depth features, interviews and insights into marketing’s biggest issues.
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
The slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
Budweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.
The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
After taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
Salary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
Following its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?
Marketing Week’s Career and Salary Survey digs into the data to reveal the state of marketing pay in 2020.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
Liverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
As Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
In the latest edition of the Marketing Week Explores podcast we analyse the implications of the diversity crisis revealed by the 2020 Career and Salary Survey and ask, what change is needed to rebalance opportunities in marketing?
Falling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
Marketing Week reviews the latest books and articles for marketers.