Through the ‘Beano Brain’, the media business analyses segments of kids and parents, and the ways they intersect with each other, in order to target them both effectively.
Attitudes towards meat eating are changing consumers’ dietary habits, with consumers making more conscious choices, according to new research by YouGov.
Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.
Terms like millennial, Gen Z and Gen X are frequently bandied about, but are these demographic groupings actually meaningful to marketers?
Exclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage.
We arm you with all the stats you’ll need for the week ahead.
Carlsberg is tackling accusations of poor taste head on with a new campaign, admitting it got “preoccupied with being the biggest rather than the best”.
As marketers increasingly view flexible working as an important part of an employer’s offer, try taking the opportunity to use a one-off commute to get some much needed downtime.
Having a strong sense of her personal brand and where she adds value helped Deliveroo EU marketing lead, Alice ter Haar, ride out one of the biggest challenges of her career.
The recruitment firm might seem like an odd choice of Premier League team sponsor but Hays says smaller firms shouldn’t be put off by the price tag and think about how they can drive engagement, not just awareness.
Kraft Heinz’s vice-president of marketing for EMEA, Vicki Sjardin, is marking the Heinz brand’s 150th birthday with personal enthusiasm and a desire to keep innovating, as the wider company recovers from its biggest quarterly loss.
Aviva has set up a community to support the development of people aged over 45, helping it to reduce recruitment costs while retaining the best talent.
Shell Energy is launching its first marketing campaign since its purchase of First Utility last year as it brings the Shell brand into people’s homes for the first time.
Carlsberg has turned its famous strapline on its head to admit it is ‘Probably not the best beer in the world’, a move that recalls its heritage while achieving a much needed repositioning.
It’s been a short week as we gear up for the long Easter weekend so catch up on anything you might have missed in the marketing world this week.
The 81-year-old juice brand is repositioning to focus on its heritage and appeal to an older audience as it looks to fight falling sales.
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