How to hire neurodiverse people
People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought.
How marketing is changing and why agencies are not keeping pace
A new survey shows neither agencies nor clients think agencies are evolving fast enough, as more brands turn to in-house skills.
How one brand is retaining its challenger status
Vita Coco is going national for the first time with a multimillion pound campaign, but insists it still has an entrepreneurial spirit when it comes to growing the business.
How M&S is getting ‘more bang for its buck’ in marketing
The retailer cut its marketing budget by £23m last year, but it says effectiveness has improved as social media and the Sparks loyalty card help it to do more with less.
Cawston Press on how it is making fizzy drinks ‘relevant again’
The soft drinks brand says a focus on quality will allow it to buck the trend of falling soft drink sales and tack on giants such as Coca-Cola in the space.
The secrets of building heritage brands
Glenfiddich and Hendrick’s owner William Grant & Sons is pioneering a two-year in-house training programme to equip its marketers with new skills and raise the profile of marketing across the business.
Are brands right to axe ads after a social media backlash?
With McDonald’s pulling its latest ad after just four days following consumer complaints, are more brands bowing to the pressure of social media and canning their creative to prevent further brand damage?
Four challenges Heineken needs to overcome to make its non-alcoholic beer a success
Heineken is rolling out its first non-alcoholic lager as younger generations opt for healthier beverages, but faces a challenge convincing consumers of its taste merits.
How Adidas, Just Eat and HTC are using chatbots
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
What marketers need to know about the General Election manifestos
With Labour, the Liberal Democrats and the Conservatives each releasing their General Election 2017 manifestos this week, Marketing Week breaks down the key takeaways for marketers.
Why US brands are crushing the UK on customer experience
The US has always been better at customer experience than the UK, but the gap is getting wider. In order to improve, UK brands must sharpen their focus on employee engagement, organise themselves around the customer and get back to basics.
Why the digital user experience is synonymous with brand
The digital customer experience is becoming as important a differentiator for brands as product and price.
How to take advantage of mobile-first search
Sponsored by Epiphany
Google’s mobile-first approach to indexing websites for its search results presents a key opportunity for brands to set themselves apart with the right mobile strategy.
Ryanair, BA, EE: Everything that matters this morning
Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]
Macmillan revamps marketing strategy ahead of brand relaunch
The charity wants to show that cancer patients are still people and that it can help them live normal lives, with its latest campaign the first stage of a major brand overhaul.
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Personal Development
Key insights and resources for personal development.
Agency Relationships
Everything marketers need to know about agency relationships.
Mark Ritson
Opinion from award winning columnist and marketing professor Mark Ritson.
100 Disruptive Brands
Media Strategy
Everything marketers need to know about media strategy.
Customer Experience
Everything marketers need to know about customer experience.
Digital Transformation
Everything marketers need to know about digital transformation.
Team Management
Key insights and resources to help you manage your marketing team.