Meet the sustainable beer startup using its brand to tackle food waste
Molly FlemingToast Ale, which is made from surplus bread, has rebranded, dropping its sometimes “preachy” communication to better engage consumers.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Great marketers don’t sell dreams, they sell realities
Helen EdwardsMarketers who incorporate data into storytelling to explain the ‘how’ as well as the ‘what’, ‘who’ and ‘why’ will have a far greater chance of engaging listeners.
Marketing Week Top 100: The top online and disruptor marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the online and disruptor sectors, part of our Top 100 Most Effective Marketers project.
Why Avon is ‘getting rid’ of its marketing rule book to attract Gen Z
Molly FlemingAs the brand competes with disruptors such as Fenty and Glossier, it is focusing on a three-point plan to ensure it is relevant to younger consumers.
Marketing Week Top 100: The top charity and public sector marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the charity and public sectors, part of our Top 100 Most Effective Marketers project.
How marketers can win over the C-suite
Charlotte RogersTo win over internal sceptics, marketers must forge stronger bonds with the C-suite by talking about marketing as a lever for growth and better defining their scope and impact.
Why corporate-NGO partnerships are now as much about knowledge as cash
Lucy TesserasCorporate-NGO partnerships are becoming increasingly strategic as brands look to gain insight about new markets, while charities want more than financial investment.
Brand value, buying power, programmatic: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Marketing Week Top 100: The top consumer tech and automotive marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the consumer technology and automotive sectors, part of our Top 100 Most Effective Marketers project.
Marketing Week Top 100: The top B2B marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the business-to-business sector, part of our Top 100 Most Effective Marketers project.
How employers’ and employees’ attitudes to work are changing
Marketing Week PartnerYouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Risk vs opportunity: Why saliency can hinder brand growth
Ellen HammettThe majority of British brands are far more salient than they are meaningfully different, which puts them in a vulnerable position at a time when fame is no longer enough to drive brand growth.
What sets the Top 100 marketers apart
Michael BarnettMarketers across the UK are doing outstanding work to create growth for their businesses and value for their customers. But to be one of Marketing Week’s Top 100 requires them to go even further than their peers
Marketing Week Top 100: The top sport, gaming and gambling marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the sport, gaming and gambling sectors, part of our Top 100 Most Effective Marketers project.
Effectiveness, innovation and the future of marketing: Marketing Week at The Festival of Marketing
Marketing Week ReportersThis year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.