Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
In the second of Marketing Week’s ‘Life Beyond Marketing’ series, we talk to former marketers about what it takes to launch a startup, why marketing skills are invaluable when starting a business and the pitfalls to avoid.
Nearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field?
As part of a new Marketing Week series called ‘View From The Outside’, Andy Briggs shares about his view of marketing, and why marketers should help the rest of the business think about customers “in the right way”.
Reckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.