How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
In-depth features, interviews and insights into marketing’s biggest issues.
Data storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
Until very recently, Tony’s Chocolonely had never spent a penny on paid media, preferring to use earned and organic channels, however, it became ‘impatient’ with the pace of change and has now changed tack.
Marketing Week is proud to name Little Moons’ Anna Draper as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The Christmas season invites marketers to launch brand new campaigns but there is a growing body of evidence that continuity of ongoing campaigns can offer greater benefits.
NatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
Marketing Week is proud to name Xero’s Sam Daniels as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
Reels, available on both Instagram and Facebook, are now an indispensable part of the media mix, and brands can supercharge their results by understanding the creative approaches that most effectively turn attention into action.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s CFO declaring the importance of sustained investment in marketing to healthcare brand Sanofi looking to FMCG for marketing guidance, it’s been a busy week. Here is my take.
In the first of a new series looking at what marketers have learned from mistakes, Diageo’s chief innovation officer Mark Sandys shares the story of Guinness 0.0, which is now a best-seller in the non-alcoholic category. The road to success was paved with missteps though, including several false starts and even a full product recall.
Marketing Week is proud to name EY’s Dilraj Athwal as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Marketing Week is proud to name Giffgaff’s Nerissa Abrahams as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The hospitality industry thrives on providing customers with experiences designed around their preferences.
Sanofi Consumer Healthcare’s top marketer embarked upon what he dubbed the Crazy Elevate Creativity scheme in order to build brand love for its brands similar to that which Nike and Lego enjoy.
Some 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.