In-depth features, interviews and insights into marketing’s biggest issues.
As we look ahead to 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. First up, the need to adopt a dual-speed strategy and the value of failure.
Google wants to start a national conversation about the British public’s love for all things local, as it looks to revive the UK high street and tap into trends within wider culture.
Usually Russell takes a look at the key stories of the week, but because it’s my last day at Marketing Week I’ve taken over. From Plusnet ‘doing a Ritson’ to a look back over 2020, it’s been a busy week. Here’s my (final) take.
When it comes to video, brands need to identify the right KPIs and data to measure.
By pledging to use trusted digital ad partners, brands can tackle ad fraud, improve brand safety and improve the reputation of the online ecosystem.
Spotify’s Olga Puzanova explains why this year’s Wrapped campaign was a thank you note to the musicians and creatives behind the brand’s ever-growing audio content.
Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.
In a turbulent year for the marketing industry, and the world, we look at the people and brands that have been driving change.
Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing.
Successful B2B brands keep customers as well as finding new ones, and they also know you need to communicate with these two groups differently.
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result?
Not only is Mark Ritson one of the most authoritative voices in marketing he can also predict the future. Sometimes. From the demise of Coke Life and Brexit to the failure of Tesco’s venture brands, here are the times his predictions proved right.
Direct Line’s follow-up to ‘The Fixer’ has proven more successful than its predecessor – despite lockdown hitting just weeks after it was launched – showing that investing in brand has both short- and long-term positives.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.