In-depth features, interviews and insights into marketing’s biggest issues.
Amazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations.
Even as the cost of living crisis pushes price up consumers’ agendas, they still demand product innovation from brands, according to Mars Petcare’s Chris Rodi.
A wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models.
As UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
As A Level results are released today, universities are fighting hard for student attention amid rising cost pressures and following two years of Covid disruption.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.