Consumer spending, podcast ads, in-housing: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Post-Covid, brands must reassess the power of programmatic advertising
Lindsay WilesSqueezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost sales.
What role will effectiveness play in the post-Covid recovery?
Charlotte RogersAs brands adjust to the post-lockdown reality with recession looming on the horizon, will marketers reject an obsession with ROI and enter a “healither era” for effectiveness?
Budget cuts, shoestring marketing, Microsoft’s renaissance: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers’ confidence to refocusing, it’s been a busy week. Here is my take.
This Much I Learned with Darain Faraz on the power of inclusion
Charlotte RogersIn the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
How Coty’s ‘quaranteam’ is helping it stay on top of beauty trends
Molly FlemingFrom creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
Recommended reading: Keeping up with customers and a roadmap for change
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
Insight and agility will drive client-agency relationships post-lockdown
Sean HargraveAgencies and marketers have got to know each other better over Zoom during lockdown, but in the future brands will rely on partners who can combine insight with agility.
Marketing and Machines: How AI helps brands make their media effective
Marketing Week PartnerWe explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
Jaguar Land Rover: We will invest in marketing despite the downturn
Sarah VizardThe car manufacturer’s UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key.
‘We were digital first responders’: Why Microsoft wants a key role in the post-pandemic recovery
Matt BarkerThe tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
B2B brands must resist the lurch towards short-termism
David van SchaickThe pandemic appears to have sparked a shift to short-termism, despite the evidence for the effectiveness of a long-term strategy. B2B marketers need to focus on the right metrics to strike a balance as we look to the recovery.
Why big brands are helping local businesses navigate Covid-19
Molly FlemingAs local businesses grappled with how to respond to the coronavirus crisis, big brands in a number of sectors stepped in as they looked to make a difference to local communities.
Shopper confidence, retail footfall, track and trace: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
3 questions I wish I’d asked as a junior marketer: Deliveroo’s Inés Ures
Charlotte RogersFrom getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.