How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
In-depth features, interviews and insights into marketing’s biggest issues.
The car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
AI: Beyond the Hype. Marketers look set to benefit from delegating certain aspects of decision making to AI, that is if they can negotiate the pitfalls.
Just Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
Consumer lifestyles and behaviours are changing, says Carlsberg Marston’s director of marketing Dharmesh Rana, something that beer brands must “face into” to grow “in the very long term”.
Find out how brands can use sustainability for stronger relationships with customers.
The role of fractional CMO is gaining pace, but how can marketers best set themselves up for success if they decide to take the plunge?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks’ decision to get rid of the CMO role to the rising pressure to return to the office, it’s been a busy week. Here is my take.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
Having expanded both the marketing team and brand budget, Trainline has also invested heavily in behavioural science to fuel its growth agenda.
In the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.