‘A sea change’: How will retail media transform marketing in 2023?
Michaela JeffersonRealising the opportunity retail media offers is going to require most brands to rethink everything from budgets and team structures to their joint business plans.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
How to set up a marketing organisation for growth in today’s media landscape
Marketing Week PartnerEmbracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
What does 2023 look like for marketing recruitment?
Molly InnesLooking for a new role in 2023? Here’s what to expect from the recruitment market.
‘Sweat every single pound’: How will media spend shape up in 2023?
Michaela JeffersonBig budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.
Pricing power and breaking taboos: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Marketing Week Meets the CX50: Kim Faura, chief product officer, Checkatrade
Marketing Week ReportersCheckatrade’s chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.
How TUI’s marketing team ‘futureproofed’ the brand
Marketing Week ReportersDespite suffering the adverse effects of Covid, TUI decided to come out swinging with a new purpose, strategy and identity designed to futureproof the brand until 2027 and beyond.
‘Welcome to new luxury’: Why Frasers Group is ‘rewriting’ the Flannels brand
Niamh CarrollFlannels has repositioned to reach a new, younger breed of luxury consumer, as its new CMO says the brand was unclear on who it was speaking to in the past.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Pricing: Marketers on the business case for behavioural science
Charlotte RogersRather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
Three wise lessons on gifting from behavioural science
Richard ShottonThe views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
With ad budgets tightening, PR must prove its worth
Hayley GoffMany B2B brands will be reducing ad spend as recession bites, but marketers must be more rigorous about measuring alternative channels such as PR.
Where brands choose to invest will define the future of digital
James ChandlerBy formalising their support for the Gold Standard and prioritising certified partners, advertisers are actively helping to build a more sustainable, effective and user-orientated digital ecosystem.
The 2023 Agenda: Premiumisation focus rises as private label share grows
Niamh CarrollMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.