‘A sea change’: How will retail media transform marketing in 2023?
Michaela JeffersonRealising the opportunity retail media offers is going to require most brands to rethink everything from budgets and team structures to their joint business plans.
In-depth features, interviews and insights into marketing’s biggest issues.
Realising the opportunity retail media offers is going to require most brands to rethink everything from budgets and team structures to their joint business plans.
Embracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
Looking for a new role in 2023? Here’s what to expect from the recruitment market.
Big budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Checkatrade’s chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.
Despite suffering the adverse effects of Covid, TUI decided to come out swinging with a new purpose, strategy and identity designed to futureproof the brand until 2027 and beyond.
Flannels has repositioned to reach a new, younger breed of luxury consumer, as its new CMO says the brand was unclear on who it was speaking to in the past.
Kicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Rather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
The views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
Many B2B brands will be reducing ad spend as recession bites, but marketers must be more rigorous about measuring alternative channels such as PR.
By formalising their support for the Gold Standard and prioritising certified partners, advertisers are actively helping to build a more sustainable, effective and user-orientated digital ecosystem.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.