‘We did a Mark Ritson on it’: How Plusnet rethought its marketing codes
Sarah VizardPlusnet has redefined aspects of its brand, including its positioning and use of codes to ensure its marketing is as effective as possible.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
How Covonia predicted where coughs would strike to get the most from its marketing spend
Matthew ValentineCoughs and sneezes spread a marketing message for Covonia in a category-first campaign.
Reaching the SVOD audience: Streaming ad strategies for subscription services
Mike ShawAudiences of streamed TV and films are hard to reach, but not impossible, and with relevant content and compelling creative brands have a key opportunity to stand out.
CMO to CEO and 10 years of Ritson: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the lessons from a CMO-turned CEO to 10 years of Mark Ritson, it’s been a busy week. Here’s my take.
Work with TikTok Creators to supercharge campaign engagement
Marketing Week PartnerCreators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
The changing face of social content
Econsultancy TeamA deep dive into changes to social content, from stories to AR and live video.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
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How one marketer is navigating redundancy
Molly FlemingTravel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
10 Years of Ritson: The wit and wisdom of Mark Ritson
Marketing Week ReportersTo mark Mark Ritson’s 10th anniversary as a Marketing Week columnist, we have pulled out some of his most memorable putdowns and observations.
Giffgaff’s CEO on why marketers need to be comfortable ‘in the driving seat’
Matt BarkerThe mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
5G mobile: A fifth dimension of user experience
Marketing Week Partner5G mobile networks will be a revolution in immersive media and democratising content creation, taking brands’ relationships with consumers to a new level.
Resourcing for social media teams: A beginner’s guide
Econsultancy TeamSocial media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
Transforming to a ‘smart business’ is key to emerging successfully from Covid
Marketing Week PartnerAs one of the largest ecommerce companies in the European web-to-print market, Unitedprint has successfully completed its transformation into a ‘smart business’. Unitedprint summarises its strategic formula in a simple equation: data intelligence + network co-ordination = smart business.
10 Years of Ritson: His 10 biggest articles
Marketing Week ReportersTo celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.