In-depth features, interviews and insights into marketing’s biggest issues.
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
We end our series on B2B marketing effectiveness with a look at why brands need to ensure all departments are working to the same set of objectives.
Achieving an outward-looking approach to his work has been a big focus for Birds Eye marketing director, Steve Challouma, who having spent more than two decades in the industry has learned how to channel shyness into creative firepower.
Marketers from brands including Tesco, Mars Inc and Monzo offer their views on the marketing moments of 2019 and what we can expect in 2020.
There is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
As the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
With the Conservative party gaining a huge majority in the general election, marketers are hoping there will now be answers to questions around Brexit, data and talent.
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
In the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
As 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams?
Direct Line is linking customer outcomes with commercial uplift, finding a brand purpose in “peace of mind” and switching almost exclusively to brand building for its recent Churchill campaign.
With a passion for business and economics forged in her teenage years, Michelle Peluso took her skill for thinking outside the box all the way to The White House, before swapping politics for entrepreneurship, tech and B2B in her current role as CMO at IBM.
Senior marketers at our roundtable sponsored by Neustar described the struggle of demonstrating marketing effectiveness, but also proved marketing is maturing by embracing the need to do it.