In-depth features, interviews and insights into marketing’s biggest issues.
Forgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
Marketing Week reviews the latest books and articles for marketers.
Michelle D’Vaz Plant began her career by tackling barriers head-on from her first job application to Harrods aged just 16, to getting to grips with airport retail and working for Dragon’s Den entrepreneur Peter Jones.
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?
As PepsiCo launches a new campaign for its Champions League sponsorship, it warns that marketers should not to be “seduced by new technology” and instead focus on the big ideas.
New research from BBH London reveals that just 48% of marketers are confident their investment in CRM has resulted in a better experience for customers. Where are they going wrong?
Making a start in user testing? Econsultancy offers an overview to help marketers understand the discipline.
Kindred believes it is the antidote to brands’s growing concerns about influencer fraud, with the social platform looking to become the largest corporate donor to charities within two years.
Amid claims of fake followers, bots and over-inflated reach, the brands sticking by influencer marketing are seeking greater transparency, stronger engagement and more meaningful relationships with the talent.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Battersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Grocery retailers like Sainsbury’s and Marks & Spencer are hoping to tap into the growth of convenience culture as they attempt to claim a greater share of spend among urban shoppers.
Speaking exclusively to Marketing Week, RBS’s CMO David Wheldon explains why the time is right for RBS Group to rebrand as NatWest Group, and how it will look to the future while not forgetting the past.
Wheldon speaks exclusively to Marketing Week about his career in marketing, what he loves about the industry and what comes next.
This glossary aims to break down the expanse of ecommerce terminology for marketers.