In-depth features, interviews and insights into marketing’s biggest issues.
From tapping into an unmet consumer need and settling on the best communications strategy to finding the right timeframe for measuring impact, the art of the successful product launch is highly-nuanced.
With more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
Global livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
One takes a minimalist approach while the other is crammed full of text, but both made consumers stop and take note.
The charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.
Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From TSB revealing its first brand character to Tango reviving its famous tagline, it’s been a busy week. Here is my take.
The Coca-Cola Company’s Javier Meza says the calibre of marketing talent in the business means he is ‘constantly learning’, despite having been at the company since 1998.
Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
It’s easier for consumers to form associations with a brand if they can visualise the message it communicates. In this excerpt from his latest book The Illusion of Choice, Richard Shotton explains there are many ways to put that into action.
A third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
Despite mixed results from its expansion into the UK’s alcoholic market so far, The Coca-Cola Company believes there remains an opportunity to seize, starting with its new partnership with Jack Daniel’s.
Brand purpose attracts its fair share of criticism from marketers and shareholders alike, but according to Galaxy’s UK brand director, its value is seen in “generations”, not quarters.