Hard Rock Hotels to invest 1bn on European expansion
Marketing WeekHard Rock Hotels has Europe in its sights as it embarks on a $2bn (1bn) expansion plan.
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Hard Rock Hotels has Europe in its sights as it embarks on a $2bn (1bn) expansion plan.
It may be small, but the men’s skincare market is fast becoming a brand battleground, with established players fighting it out with a raft of new entrants. Among them is Bulldog, a brand launched in July 2007 by two young entrepreneurs keen to capitalise on the trend. The men’s skincare market trebled in size between […]
Scottish & Newcastle flagship cider brand Strongbow has signed a six-month sponsorship deal with TalkSport radio as the key sponsor for its drivetime programme.
ITV’s agreement to sell loss-making advertising sales house Carlton Screen Advertising (CSA) releases the broadcaster from onerous and unaffordable contract obligations. The deal, which sees the UK’s two largest cinema chains take on “certain assets” of CSA for £500,000, throws into question the future of the UK’s other cinema sales house Pearl & Dean, which […]
Samsung is launching a campaign at Heathrow’s Terminal 5 to promote its new “personal training phone” miCoach. The outdoor campaign by the handset manufacturer, which is one of the first brands to book one of JC Decaux’s Terminal 5 sites, will be followed by print, digital and experiential advertising. The ads were planned by Cheil […]
The development of online trading systems is set to propel the booking of Web display ads into the 21st century. But Martin Croft discovers media agencies have little to fear from the new technology
Principles Agency, the Leeds-based advertising, marketing and media agency, has been appointed to run snack food group Glisten’s media and creative campaign for the relaunch of its Fruitus range. The win, which took place following a pitch, is part of an “aggressive” marketing strategy for the brand. Glisten group marketing director Dave Coulson says: “The […]
Online dating site Match.com has appointed Initiative to its 10m planning and buying brief following a four-way pitch.
Antidote is helping actor Neil Morrissey launch his own branded beer as part of a Channel 4 series (MW last week). The project is par for the course for an agency also involved in such headline-grabbing initiatives as the Anya Hindmarch-created “I’m Not a Plastic Bag” bag and We Are What We Do books, which […]
Initiative UK and Ireland chief executive and joint European chief operating officer Jerry Hill has taken the newly-created role of global strategic development director for Initiative. The move follows the retirement of Initiative Worldwide chairman and chief executive Alec Gerster at the beginning of this month. Richard Beaven, the chairman and chief executive of Initiative […]
Outdoor media contractor Vision Media Group (VMG) is launching an interactive information and advertising pod in shopping centres across the UK Claimed to be a media first, the product – called the “iconic pod” will provide interactive information as well as advertising content. The company has also announced a partnership deal with Clear Channel Outdoor […]
Executives from emerging markets are preparing to take the reins at some of the world’s top consumer goods companies. Global multinationals are looking to China, India, the Middle East, Russia and Latin America for sales and profits growth as their home markets in Europe and the US stagnate. Some believe this will force them to […]
RKCR/Y&R breakaway Adam & Eve appears to have cocked a snoop at its former employer, bagging a slice of Lloyds TSB business. The hotshop has been tasked with a 10m sports sponsorship assignment centered around the banks 80m tie-up with the London 2012 Olympics (MW last week).
Unilever group vice-president of personal care Simon Clift is expected to see his role expand to include home care and foods, following the structural changes announced at the end of last month. Homecare, personal care and foods have been combined under a single category structure under the leadership of Vindi Banga, currently president of foods, […]
Advertisers have lobbied the Government to keep the Contracts Rights Renewal status quo in a series of “fact finding” meetings this week. Some say stronger measures are needed, rather than the relaxation of rules that ITV executive chairman Michael Grade wants. Big spending advertisers, the Incorporated Society of British Advertisers (ISBA) and the Institute of […]