In-depth features, interviews and insights into marketing’s biggest issues.
Unilever group vice-president of personal care Simon Clift is expected to see his role expand to include home care and foods, following the structural changes announced at the end of last month. Homecare, personal care and foods have been combined under a single category structure under the leadership of Vindi Banga, currently president of foods, […]
Advertisers have lobbied the Government to keep the Contracts Rights Renewal status quo in a series of “fact finding” meetings this week. Some say stronger measures are needed, rather than the relaxation of rules that ITV executive chairman Michael Grade wants. Big spending advertisers, the Incorporated Society of British Advertisers (ISBA) and the Institute of […]
The Advertising Standards Authority (ASA) says the campaign is offensive to Christians as it eroticises their religion and uses the line Thy will be done from the Lords Prayer. The letter T also appears in the style of a crucifix.
Kraft Foods is understood to be looking at consolidating its estimated $100m (50.3m) global agency roster, following its acquisition of French dairy and bottled water company Danones biscuit division last year.
Iris has scooped the 10m European advertising account for car rental brand Hertz. The agency won the above- and below-the-line business after pitching against Naked, the Engine Group and Smart Fusion.
The British Retail Consortium (BRC) has issued a gloomy outlook for the UK high street, cautioning that “belt tightening” has begun in earnest. The consortium warns that the slow February, boosted only by an early Mothering Sunday and strong food and drink sales, signals a tight outlook for the retailing industry. Like-for-like sales rose 1.5% […]
WCRS has won the 12m Carbon Trust advertising business after a three-way pitch against roster agencies, Vallance Carruthers Coleman Priest and RKCR/Y&R. It is now the lead agency for the body for the next three years.
Newspaper circulation continued to fall across the board in the latest Audit Bureau of Circulation (ABC) figures. Only a handful of papers, including The Observer, The Sun, the Financial Times and the Evening Standard, reported positive year on year figures. Average circulation in the daily tabloid market fell by 0.56%, with only The Sun remaining […]
Kimberly-Clark chief marketing officer Tony Palmer is adding responsibility for innovation to his role. The changes are part of a wider management reshuffle. Palmer, who joined K-C just over eighteen months ago as its first-ever global marketer, says he has concentrated on harmonising global efforts and establishing a core competency within K-C to transfer successful […]
The Carphone Warehouse has appointed Wendy Becker to run its fixed-line business TalkTalk. Becker, who joins from management consultancy McKinsey, replaces David Thatcher, who is leaving the company after two years. Becker has been a partner at McKinsey for 10 years and has also previously worked at Procter & Gamble. She will lead all of […]
Consumer watchdog Energywatch has attacked energy companies for their reluctance to market to the fuel poor. The energy body has called on the Government to force energy suppliers to market to lower income consumers in the same way that green tariffs are pushed to richer consumers. The plans are laid out in the Energy Bill. […]
Chevrolet is aiming to more than treble its sales in Europe and become as big as Opel/Vauxhall within ten years, according to Jonathan Browning, vice-president of sales and marketing at parent company, General Motors. The marque wants to capitalise on the growth in emerging markets where, as a low-cost brand, it has strong appeal. Browning […]
Bulmers Pear, the premium, packaged over-ice cider, is launching its first above-the-line campaign, to start on March 10. Created by Glasgow-based agency Frame, the campaign will include 6,000 six-sheet poster sites across the UK, with 20 Mega-6 sites in London, Birmingham and Manchester, and Glasgow’s giant LED CityScreen. The media planning and buying is through […]
PepsiCo UK has appointed David Johnston as general manager of its Quaker and Tropicana businesses. He replaces Mary Barnard, who has been promoted to global vice-president of new beverage platforms. Johnston will move from his position as PepsiCo’s vice-president of beverages marketing in Europe, where he is responsible for developing Pepsi’s marketing strategy. He will […]
Mencap, the learning disability charity, has promoted Alison Sargent to its top marketing role ahead of an overhaul of the brand, which will start next month. Sargent replaces Deborah Hamilton-Lewis, who has left the charity, and will be marketing director, adding marketing duties to her existing responsibilities as director of the education and employment business […]