In-depth features, interviews and insights into marketing’s biggest issues.
Newspaper circulation continued to fall across the board in the latest Audit Bureau of Circulation (ABC) figures. Only a handful of papers, including The Observer, The Sun, the Financial Times and the Evening Standard, reported positive year on year figures. Average circulation in the daily tabloid market fell by 0.56%, with only The Sun remaining […]
Kimberly-Clark chief marketing officer Tony Palmer is adding responsibility for innovation to his role. The changes are part of a wider management reshuffle. Palmer, who joined K-C just over eighteen months ago as its first-ever global marketer, says he has concentrated on harmonising global efforts and establishing a core competency within K-C to transfer successful […]
The Carphone Warehouse has appointed Wendy Becker to run its fixed-line business TalkTalk. Becker, who joins from management consultancy McKinsey, replaces David Thatcher, who is leaving the company after two years. Becker has been a partner at McKinsey for 10 years and has also previously worked at Procter & Gamble. She will lead all of […]
Consumer watchdog Energywatch has attacked energy companies for their reluctance to market to the fuel poor. The energy body has called on the Government to force energy suppliers to market to lower income consumers in the same way that green tariffs are pushed to richer consumers. The plans are laid out in the Energy Bill. […]
Chevrolet is aiming to more than treble its sales in Europe and become as big as Opel/Vauxhall within ten years, according to Jonathan Browning, vice-president of sales and marketing at parent company, General Motors. The marque wants to capitalise on the growth in emerging markets where, as a low-cost brand, it has strong appeal. Browning […]
Bulmers Pear, the premium, packaged over-ice cider, is launching its first above-the-line campaign, to start on March 10. Created by Glasgow-based agency Frame, the campaign will include 6,000 six-sheet poster sites across the UK, with 20 Mega-6 sites in London, Birmingham and Manchester, and Glasgow’s giant LED CityScreen. The media planning and buying is through […]
PepsiCo UK has appointed David Johnston as general manager of its Quaker and Tropicana businesses. He replaces Mary Barnard, who has been promoted to global vice-president of new beverage platforms. Johnston will move from his position as PepsiCo’s vice-president of beverages marketing in Europe, where he is responsible for developing Pepsi’s marketing strategy. He will […]
Mencap, the learning disability charity, has promoted Alison Sargent to its top marketing role ahead of an overhaul of the brand, which will start next month. Sargent replaces Deborah Hamilton-Lewis, who has left the charity, and will be marketing director, adding marketing duties to her existing responsibilities as director of the education and employment business […]
Boots is extending its anti-ageing line No7 Protect and Perfect range. The original serum, launched last summer, caused a consumer frenzy after a TV programme claimed it really worked. The product line is to include a day cream, night cream, eye cream and body moisturiser. The new products will be supported by a TV and […]
The latest Vauxhall campaign for the Meriva model, starring two “little dads”, has been reported to the advertising regulator for being “irresponsible”. The ad features the two young boys using a jack to lift up the front of the car. The campaign, created by DDB London, shows the boys lifting the car and checking the […]
Poundland is seeking to capitalise on straitened economic conditions by hiring its first advertising agency (MW last week). But it will be no easy task to differentiate the brand from its countless rivals in the discount retail sector. Poundland, which was founded 17 years ago, announced last year that sales rose to £311m for the […]
Appletiser, the soft drinks company, is understood to be planning an assault on the mainstream drinks market with the launch of three new flavours next month. It is thought that the new flavours will be a mix of several fruits and are expected to include “super fruit” and tropical variants. It will extend the range […]
Neal’s Yard Remedies, the organic and ethical beauty retailer, is seeking a marketing director to join the company at board level. The company has created the role ahead of plans to expand in the UK and overseas. The successful candidate will be responsible for appointing a new ad agency and a number of marketing services […]
New rules are being introduced this spring allowing National Health Service providers to advertise their services. From April, hospitals, NHS Trusts and clinics will be permitted to target the public with marketing campaigns as they compete under the Patient Choice agenda. This allows patients to choose where they are treated from a list of four […]
The Government is planning to tap into female vanity with its latest anti-binge drinking campaign by highlighting that it can ruins looks. The hard-hitting campaign, led by the Department of Health and the Home Office, will specifically target teenage girls. It is the first execution in a £10m anti-binge drinking campaign. The ads will mirror […]