In-depth features, interviews and insights into marketing’s biggest issues.
South African Tourism, the country’s official visitor organisation, is preparing to roll out the second phase of a £10.5m global advertising push. The body has launched a microsite in conjunction with the Daily Telegraph, based around the country’s key attractions and offers visitors the chance to share their experiences and make recommendations. The deal with […]
Slicethepie, the fan-funded music site, is launching the debut album of indie band The Alps. It is the first launch from the site, which offers fans the chance to fund releases from small bands. Slicethepie claims to turn music fans into part owners of a record label – mimicking the music industry model by “connecting […]
“Salacious” and “grubby” are not how publishing chiefs usually describe their leading titles, but for the Daily Sport and Sunday Sport the words are a given. However, more than 20 years after the titles launched, pictures of naked women and outrageous “news” stories no longer seem enough to keep the punters happy. The papers’ new […]
To turn insight into real success by motivating staff, more than bullet points are needed. Thekey is to be people focused, and to understand both consumers and clients, says Alicia Clegg
Radio is regarded as at the forefront of online integration, and now that research shows a strong link between radio listening and search, that relationship is surely set to grow, says Caroline Parry
It is unlikely that many in the direct marketing industry will look back fondly on 2007. As the growth of digital continued to grab the headlines, direct mail volumes fell and new business pitches dried up. And on top of that, one of DM’s most celebrated and popular agencies had a year to rival that […]
ITV executive chairman Michael Grade is likely to face some tough questions when he unveils his second set of annual results today. The man expected to “save” the broadcaster has endured a rollercoaster ride since arriving at Grays Inn Road in January last year. The latest twist in an ever-convoluting plot, that would not look […]
Morrisons, the supermarket chain, is continuing to gain ground on its rivals, growing its market share for the second sucessive quarter while Tesco’s share dips, according to figures published by TNS Worldpanel. Morrisons has reported an 11% increase in market share for the 12 weeks to the end of February. It has grown from 11.1% […]
The Government has repeated its calls to the drinks industry to advertise the dangers of alcohol or face further restrictions. The warning comes in the Department of Culture, Media and Sport’s report on the impact of the Licensing Act 2003 published today (March 4). Culture secretary Andy Burnham (pictured) says it would “welcome industry consideration […]
The Financial Services Authority (FSA) is launching a 2m advertising campaign in a bid to help homeowners worried about meeting their mortgage repayments. It comes as the FSA publishes figures showing that one in five mortgage holders are concerned with meeting their repayments in the next year.
Premier Foods, owner of Branston Pickle, Hovis and Mr Kipling, will scale back promotional activity over the first half of 2008 as it introduces new IT and software systems across its three new divisions and continues integrate its businesses.
Virgin Media is understood to be carrying out out a review of its TV channels that could lead to a sale of some or all of the division. It has been reported that the cable company has appointed Goldman Sachs to review the portfolio of channels including Trouble, Bravo and Living and a 50% share […]
Simon Cowell has turned down a 1m deal to become the face of impotence drug Viagra. The X Factor judge, known for his cutting comments, described the offer as an insult.
Microsoft chief Bill Gates has set up a profile on business-focused social network LinkedIn, in a bid to encourage young people to pursue careers in science and technology. The move comes as LinkedIn launches a tool that will allow its 19 million members to broadcast their daily activities to their connections, similar to the “status […]
HSBC, the UK’s largest bank, says it has made a $17.2bn (8.7bn) loss on investments linked to the credit crisis. The higher than expected loss comes despite a 10% increase in profit to $24.2bn (12.2bn) for 2007, driven by strong growth in Asia.