Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Is full service just a fad?

Marketing Week

Full-service is once again the buzzword in the advertising industry. Start-up Hurrell and Dawson is the latest agency to announce plans to offer media planning and buying alongside creative, joining the likes of WCRS and Clemmow Hornby Inge in the mark…

Hoseasons doubles online search budget

Marketing Week

Self-catering holiday brand Hoseasons is to double its spend on paid-search advertising as it seeks to boost sales in the competitive online travel arena. Hoseasons aims to achieve a three-fold increase in the value of sales achieved through pay-per…

Virgin set to launch own Freeview deal…

Marketing Week

Virgin Media is launching a Virgin-branded Freeview box as the media operator attempts to shed its “cable-only” image and become a UK-wide player. The initiative may also be a “stop gap” measure to provide digital TV ahead of a television over broad…

A nose for ethics

Marketing Week

Promotional merchandising can work wonders for a marketing campaign, but as people pay more attention to environmental issues, where the gifts come from is vitally important. By Steve Hemsley

Brand ambassadors

Marketing Week

Brands are no longer the sole preserve of marketers, which is why more companies are investing time and money training their entire workforce to promote the right image. By Martin Croft

HP Sauce unveils ‘Spamalot’ bottle

Marketing Week

Beattie McGuinness Bungay (BMB) has teamed with West End musical Monty Python’s Spamalot to produce a limited edition HP Sauce bottle as part of the brand’s biggest marketing push. The agency is also believed to be in talks with the musical to “prod…

Feel the paper quality

Marketing Week

With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson

Next fills marketing chief vacancy

Marketing Week

Next, the high street fashion retailer, has promoted Christine Gerrard to marketing director. Gerrard, the company’s head of public relations, replaces Sue Myatt, who retired in January after 25 years. She will be responsible for all marketing, incl…

EU organic food logo wins support

Marketing Week

The European Parliament’s agriculture committee has backed calls for a European-wide organic food logo. The committee has adopted a report that calls for a dedicated European Union (EU) agency or governing body to be established to independently cer…

LowCVP targets marcoms sector with new push

Marketing Week

The Low Carbon Vehicle Partnership (LowCVP) is launching a campaign targeting the professional marketing and educational sectors in an attempt to push “greener” credentials in motoring. LowCVP’s “Cars NOT Carbon” aims to challenge marketers, students and industry stakeholders to developing creative ideas based on “real world” cars and fuels and on greener travel. The Cars […]