Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Personal to push healthy school meals

Marketing Week

Personal is to handle an advertising push by the School Food Trust to promote healthy eating in schools. The agency won the business following a four-way pitch and has created an integrated campaign around the theme “Eat Better, Do Better”. The S…

BCMA aims to develop measurement standard

Marketing Week

The Branded Content Marketing Association (BCMA) is launching an in-depth study into measurement techniques with the aim of developing an industry-recognised standard. The move comes almost a year after the Association, which represents the interest…

Magazine body investigates coupon misuse

Marketing Week

The Periodical Publishers Association, the trade body for the magazine publishing industry, is looking into the use of money-off coupons and vouchers by its members and by advertisers in the magazines they publish. The news comes as industry insider…

Call to relax ban on brand sponsorship

Marketing Week

Talkback Thames chief executive Lorraine Heggessey has criticised the regulation that bars brands from sponsoring programme content in the UK. She says that the British TV medium misses out on opportunities that are available abroad, such as the US,…

TfL rejigs marketing and media structure

Marketing Week

Transport for London (TfL) plans to combine its group marketing, media and communications departments under one umbrella as part of a major corporate restructure, six months after it promoted Nigel Marson to head of group marketing. Marson will take…

Villa markets media rights

Marketing Week

Aston Villa, the Premier League football club, is putting all its media rights up for sale. The review will encompass the club’s domestic and international television, mobile, home video, website, matchday video and broadband, and puts an emphasis on being fan-friendly. The tender has been triggered by a need to negotiate a new contract for […]

Evolution not convolution

Marketing Week

With the increasingly important role of digital channels in direct marketing, and an emerging threat to practitioners’ data sources, the discipline is going through a period of change, says David Reed

TGI Friday’s seeking team to revive brand

Marketing Week

TGI Friday’s, the restaurant chain, is seeking a managing director and marketing director to spearhead a UK rejuvenation of the brand. The plan follows the sale of the restaurant chain by Whitbread to a joint venture formed by TGI’s original owner C…

Charity raps Shire for Alzheimer’s drug plan

Marketing Week

Drugs company Shire Pharmaceuticals’ decision to launch a Website called DementiaLink.co.uk, which aims to promote and raise the profile of its Alzheimer’s drug Reminyl XL during Alzheimer’s Awareness Week in July, has been called into question by the …