Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Ownership rules are “unncessary” says RadioCentre

Marketing Week

Radio ownership rules are creating unnecessary barriers to consolidation, an industry panel told the House of Lords (February 27). The comments were made as to the Lords Select Communities on Communications as part of the ongoing inquiry into Media Ownership and the News. The panel included RadioCentre chief executive Andrew Harrison (pictured), Mark Story, managing […]

Government to officially scrap super-casino plans

Marketing Week

The Government is expected to officially announce that it will scrap plans for a super-casino in Manchester but will confirm plans for 16 regional casinos this week. The plans have been under review since Gordon Brown took over as Prime Minister last summer. Manchester won the bid to develop a Las Vegas-style resort in January […]

Google named as UK’s most powerful brand

Marketing Week

Google has been named as the most powerful business brand in the UK, ahead of Microsoft and BP. Google and fellow internet giant eBay are the only brands in the top 50 Business Superbrands 2008 list to have been launched after 1990. The list ranks the brands that make the most impact and have the […]

Sport Media Group targets mainstream advertisers

Marketing Week

Sport Media Group is relaunching the Daily Sport and Sunday Sport next month in a bid to attract more mainstream advertisers. The changes, which will be introduced on March 3, will see adult advertising pushed away from the front of the newspapers. The “structure” of the newspapers will be changed to create four new sections. […]

Ambient Media brings 75m Zeppelin to London

Marketing Week

Ambient Media is bringing the world’s largest Zeppelin to London this summer. The 75m airship will be available for advertisers to use from July 1 for a month. It is the first time a Zeppelin has been in the UK since the Thirties and the agency is seeking a “dominant, confident brand” to take sign […]

Demand for healthy eating drives frozen ready meals revival

Marketing Week

The battle between the chilled and frozen food categories has heated up recently as frozen has started to make a comeback. But while consumers may be coming round to the idea that freezing vegetables and fish preserves their natural goodness, they appear to be less convinced about the benefits of frozen ready meals. Birds Eye, […]

Real Facebook shop in virtual world breathes life into Mars

Marketing Week

Mars is taking the groundbreaking step of selling real products on Facebook (MW last week). But, after the recent backlash against the site’s advertising platform Beacon, brands must tread carefully when trying to engage with consumers through social networks, warn industry experts. The Mars Celebrate application allows Facebook users to send actual gifts rather than […]

Old favourites face challenge

Marketing Week

Traditional corporate hospitality venues such as Royal Ascot must move with the times in the face of competition from cultural and arts spaces offering viable alternatives. By Sarah Forsey

Chief Egg marketer quits

Marketing Week

Egg chief marketing officer Alison Wright is leaving the business without a job to go to. Wright moved with the brand when it was sold to Citigroup from Prudential last year (MW April 5, 2007).† She added responsibility for Citi’s UK marketing to her exisiting role after joining the US-owned financial services group. Chief of […]

BMWs premium status under threat

Marketing Week

Departing BMW UK chief Jim ODonnell will be taking a few moments to reflect on a job well done as he enters his final days in the role. During his eight-year tenure, UK sales have almost doubled and the marque has extended its product range without diluting the prestige of the famous Bavarian Motor Works brand.

No Standard assignment for Gulliford

Marketing Week

After four years plying his trade as a marketing consultant, former Barclays marketing chief Simon Gulliford is returning to the industry albeit for three days a week as chief marketing officer of Standard Life.