Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Four better, or worse?

Marketing Week

Channel 4 has taken a lot of heat recently, for its handling of the Celebrity Big Brother racism row and most recently for the Richard & Judy ‘rip-off’. But is this down as some critics says, to Andy Duncan’s lack of experience, or just par for the course in edgier broadcasting? By David Benady

Upwardly mobile?

Marketing Week

Already second to Nokia in the handset market, Motorola’s year got off to a bad start with a swathe of job losses and a high-level resignation. But the mobile phone company has high hopes that, with a new generation of products, it can recapture its crown. By Robert Lester

Energy quango in hunt for sponsor

Marketing Week

The Energy Savings Trust, the body set up to encourage consumers to cut their carbon emissions and energy consumption, is on the hunt for sponsors for a series of events and tie-ups. The trust is looking to recruit supporters for this year’s Energy …

Virgin Media TV bullish over ad funding for Food

Marketing Week

Virgin Media Television (VMTV) is expecting 20% of its UKTV Food channel to be funded by advertisers in three years. The prediction comes as VMTV, which rebranded from Flextech Television earlier this month, embarks on a second strategy aimed at gettin…

Calls for car ads to focus on fuel emissions

Marketing Week

The European Commission is urging car manufacturers to focus on fuel efficiency rather than performance in their advertising as part of its plans to cut greenhouse gas emissions from new cars by 20% within five years. The commission wants to establi…

ASA orders Vodkat to pull its mix drink ads

Marketing Week

Intercontinental brands has been slammed by the Advertising Standards Authority (ASA) over an ad campaign promoting its mix drink spirit Vodkat for implying it could enhance confidence. The regulator has ordered the company to withdraw the campaign,…

A piece of their mind

Marketing Week

Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports

Tresemm矢rand set to expand

Marketing Week

Alberto-Culver is expanding its Tresemm矨aircare brand with the launch of a range of styling products. The move represents its first major extension for the brand since the launch of its care and styling products in 2004. The company plans to intro…

Campaign of the month: AKQA

Marketing Week

AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…

Spirit nets 5m Concord watch deal

Marketing Week

Spirit Advertising has been appointed to handle the 5m advertising business for watch manufacturer Concord ahead of a global relaunch of the brand. The agency won the business following a pitch against two undisclosed New York agencies and will cre…