Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Ryanair on look-out for UK financial partners

Marketing Week

Low cost airline Ryanair is looking for financial partners in the UK after unveiling a car insurance product in Ireland. The carrier, which runs subsidiary financial company Ryanairmoney.com, says it is keen to extend its offering beyond the company’s domestic market after launching its No Nonsense Car Insurance in Dublin this week. The insurance product […]

Lastminute plumps for Julie Davidson

Marketing Week

Online travel and leisure retailer lastminute.com has appointed former Levi’s marketer Julie Davidson as UK marketing director, in the midst of an advertising review across all its brands. Lastminute.com is reviewing its advertising as part of a move to consolidate its £4m advertising and digital accounts (MW January 17). This latest appointment also comes as […]

Fiat saviour eyes Alfa after taking global marketing role

Marketing Week

Fiat has promoted Giovanni Perosino to a group marketing role as part of a shake-up of its global marketing . It is thought that Perosino, who was global marketing communications director for the Fiat brand, has been handed a group-wide position working across Alfa Romeo, Ferrari, Maserati and Lancia, and the main Fiat brand. He […]

Birds Eye offers Eat Positive range

Marketing Week

Birds Eye, the frozen food brand, is launching a ready meals range in a bid to develop its presence in the healthy eating market. Eat Positive will launch in March. The range is aimed at consumers who want to eat nutritious healthy food but are not necessarily looking to lose weight. The four options all […]

Air France launches its trans-Atlantic flight ad campaign

Marketing Week

Airline group Air France KLM is stepping up its campaigns promoting its trans-Atlantic flights for both brands as the Open Skies agreement nears. Air France will begin flying direct from Heathrow to LA at the end of March and will also operate code-share flights to Atlanta, Georgia and New York with US airline Delta. KLM […]

Mars and Cadbury get into twist with latest launches

Marketing Week

Mars UK is gearing up for the launch of a product that contains three flavours in one sweet. Starburst Twisted is due to be launched later this spring. The launch could cause problems with rival confectionery giant Cadbury, which is due to launch a new chocolate bar called Creme Egg Twisted after Easter (MW January […]

Harris joins William Hill as controller

Marketing Week

William Hill has appointed MyTravel director of marketing Adam Harris to the newly-created role of marketing controller, as the company considers launching its first television campaign. Harris has been briefed to “exploit the opportunities”, that the relaxation of the rules related to gambling advertising offers to operators, following the introduction of the Gambling Act 2005 […]

Bandai extends Tamogotchi brand with Familitchi launch

Marketing Week

Bandai, the toy company, is extending its virtual pets brand, Tamagotchi, with the launch of Tamagotchi Familitchi. This will allow users to look after multi-pets at the same time. The new range, which allows up to three on-screen characters at the same time, has different “family types” of Tamagotchi. The way a user cares for […]

CAF creates new section in marketing restructure

Marketing Week

Charities Aid Foundation (CAF), the organisation that assists charities, has created a new marketing department in “the biggest shake-up in its 80-year history”, and promoted Sheila Hooper as executive director of marketing and private clients. Hooper, a former Shell marketer, was previously executive director of individual giving at CAF and has been at the company […]

The Carphone Warehouse joins Nectar scheme

Marketing Week

The Carphone Warehouse has joined loyalty scheme Nectar, days after retailer Debenhams announced it would pull out to focus on its own customer loyalty card. The new deal will see The Carphone Warehouse’s business solutions division join Nectar Business – the arm of the awards scheme that is aimed at small to medium-sized enterprises. Nectar […]

Arthritis Research Campaign hunts for marketing director

Marketing Week

Arthritis Research Campaign, the medical charity, is looking for a marketing director to lead a new marketing department. The charity is looking to implement an overhaul of it’s marketing and communications strategy to raise overall income from £30m a year to £44m by 2012. It also plans to increase its advertising spend by 10%. Fergus […]

Will GCap survive without DAB?

Marketing Week

When Fru Hazlitt took over as chief executive of GCap Media eight weeks ago, it immediately became clear that she would have to grab shareholder attention by being ruthless and bold. The cost-cutting strategy she announced this week includes the sale of its 63% stake in eight-year-old digital multiplex Digital One, the closure of digital-only […]