Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Halifax bids for share of Xmas savings club market

Marketing Week

Halifax is to launch a Christmas savings account that will be aimed at low-income households. The scheme will be launched in May and will be piloted via a mailing to 10,000 of the group’s social banking customers. It is the first product of its kind from Halifax. Customers can open an account with £5 and […]

New campaign – Midland Mainline

Marketing Week

Midland Mainline, the train operator, is launching a campaign with real customers talking about the “value and service” they get when travelling to London. It aims to encourage customers to use the service more frequently. The campaign, which has be…

Total Media nets 3m card launch account

Marketing Week

Total Media has been appointed to handle the 3m media business for pre-paid debit card Tuxedo Blue Diamond, which is being launched this week and is aimed at the immigrant market. The agency will handle media planning and some buying for the compan…

New campaign – RSPCA

Marketing Week

Animal welfare charity RSPCA is kicking off a nationwide advertising campaign to raise awareness of new legislation that aims to reduce animal suffering. The charity is launching a series of viral online films that use animals’ heads on human bodies…

London Lite under fire for rate rise

Marketing Week

Media agencies have attacked plans by London Lite to hike its advertising rates just weeks after rival freesheet thelondonpaper did the same. The Associated News-papers title is expected to increase its advertising rates in April. But media buyers b…

Dennis loses his US menace

Marketing Week

Publishing magnate Felix Dennis has put an end to speculation about his long-term interests in the US by confirming plans to offload the bulk of his overseas operations. This includes the American edition of flagship title Maxim, whose growth has slowe…

Take it outside

Marketing Week

Digital outdoor advertising is gathering pace with investment targeted at London Underground, stations and airports to reach consumers with strong branded messages. By David Benady

Frizz-Ease revamps to keep ahead of rivals

Marketing Week

John Frieda is revamping its Frizz-Ease range of haircare products as part of a major brand push that aims to fend off competition from rivals that have launched into the sector. The range is being overhauled with new products, formulations and pack…

Take a complement

Marketing Week

Worth over 2bn and increasingly accepted as an essential part of many advertisers’ online marketing strategies, affiliate marketing has without doubt, firmly come of age. Once regarded with uninformed scepticism, this dynamic channel is now seen by…

Fuller spices up the sports world

Marketing Week

19 Entertainment’s appointment of Popworld chief executive Martin Lowde as head of digital entertainment is further evidence that the company is looking to move beyond its talent-management agency roots. Lowde is the latest high-profile name to defe…

Get connected to affiliates

Marketing Week

Affiliate marketing is becoming more important as companies streamline their businesses to further capitalise on the many opportunities offered by the digital age. Nathalie Kilby reports