In-depth features, interviews and insights into marketing’s biggest issues.
Communications planning provokes as much debate today as it did in the mid-1990s, when it was the height of fashion in media and marketing. But while the industry may have accepted the concept, the questions about what it is and who should do it remain the same. Naked Communications, the agency that sparked more of […]
Distell, the South African drinks company, has appointed DraftFCB to handle the advertising for its premium cider brand, Savanna. DraftFCB is understood to have been tasked to relaunch the cider brand with a multimillion pound campaign later this year, which is expected to include television. It will also handle trade advertising, including pushes to retailers […]
GCap Media is ploughing the marketing spend for Capital 95.8 into an events-driven strategy following a review of the station’s marketing. It will launch this year with a live summer event in London. The station mooted a live event similar to Party in the Park, which it ditched in 2004, last year but it is […]
Spinvox, the voice-to-text phone technology, is understood to have appointed communications planning agency EdwardsGroomSaunders ahead of a marketing push. Spinvox confirms it is in talks with EGS about its digital marketing plans. The UK-based service is bidding to drive its user base above six million global subscribers during 2008 and is understood to be plotting […]
TimePlay Entertainment, a US company that exclusively provides interactive content for cinemas, is planning to launch in the UK. The concept means cinemas could allow audiences to use hand-held game controllers to interact with content, such as multi-player games or adverts, on the big screen. Multi-player games that use TimePlay’s product include game shows, variety […]
Digital agencies are getting ready to pitch for the Government’s estimated 6m online media buying business, at i-level. The tender is expected to go up for renewal this summer, before the four-year contract expires in September.
International Poster Management (IPM), the outdoor company, has signed up Jordan Tourism in a million-pound deal. The contract signals a change of strategy for Jordan Tourism as it is the first time it has used outdoor. The tourist board was previously advertising in broadsheets and specialist travel magazines. It says the activity is part of […]
Bauer Advertising has entered a deal with Puma to promote the sports brand’s latest V football boot in its Match magazine and online portal matchmag.co.uk. The activity will run from early this month until the end of March. The creative work on the Match promotion is based on predicting what the future of football will […]
Krow Communications has been handed the digital business for Nutella, the hazelnut-based chocolate spread, without a pitch. The appointment marks the Ferrero-owned brand’s first move into online advertising. Krow won Nutella’s £4m above-the-line account last year and has since created a TV and press campaign featuring the strapline “Wake up to Nutella”, also used across […]
Foxy Bingo, the online bingo operator, is to sponsor the Jeremy Kyle Show on ITV in a £1m deal, starting on February 14. The Cashcade-owned brand replaces Learndirect, after the Government-funded agency axed its sponsorship of the show amid controversy surrounding the programme in September last year. Idents have been created by Biscuit Films, featuring […]
The announcement on Monday that Reuters is to sell advertising space on guardian.co.uk to US advertisers is further evidence of the site’s growing popularity with international audiences. It already has the most unique users of any newspaper website in the UK, with a global audience of almost 16 million in December. It claims that US […]
Hiring a celebrity to front a live event may draw in the crowds but it is no guarantee of success. Choose those that are relevant to the brand message, and choose with care, warns Richenda Wilson
The market for online data has experienced an explosion in growth but demand is outstripping supply, paving the way for websites that are obtaining and selling data illegally. By David Reed
Barclays announced it was buying credit card brand Goldfish for 35m last week, just days after Eggs new owner Citigroup caused outrage by axing more than 160,000 accounts.
Protest groups are making their presence felt in the boardrooms of some of the world’s leading corporations. Following a stream of public relations disasters over the past two decades, brand owners have taken to sitting round the table to engage with those who campaign against their activities. They sometimes even modify their policies as a […]