Distell calls on DraftFCB to raise Savanna cider profile
Marketing WeekDistell, the South African drinks company, has appointed DraftFCB to handle the advertising for its premium cider brand, Savanna. DraftFCB is understood to have been tasked to relaunch the cider brand with a multimillion pound campaign later this year, which is expected to include television. It will also handle trade advertising, including pushes to retailers […]