Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

When brands pursue a political affair

Marketing Week

Corporate communications chiefs are increasingly gaining the upper hand over marketing directors in the struggle for control of brands. Just last week, Marketing Week reported that oil giant Shell was looking to put its marketing unit under the auspices of corporate affairs chief Roxanne Decyk following the retirement of veteran marketing boss Raoul Pinnell (MW […]

ING global campaign marks F1 tie-up

Marketing Week

ING, the Dutch financial services company, is launching its first global advertising campaign to support its sponsorship of the Renault Formula One team. It breaks this weekend during the Australian Grand Prix coverage. The campaign, created by German agency kempertrautmann, will run across national TV in 30 countries and on international channels. The adverts will […]

Aston Martin buyer gets industry thumbs-up

Marketing Week

The sale of Aston Martin to a consortium led by automotive entrepreneur David Richards has been broadly welcomed by the car industry but raises questions about the direction in which the new owners will take the famous UK marque. Richards – an ex-rally driver and former boss of the BAR Formula One team – becomes […]

Phone regulator Icstis’ reputation hangs in balance

Marketing Week

The premium phone line scandal that engulfed first television and now commercial radio has thrust regulator Icstis into the spotlight. The Independent Committee for the Supervision of Standards of the Telephone Information Services (Icstis), which by its own admission has low consumer recognition, has found itself at the heart of a debate surrounding broadcasters, their […]

Rainey Kelly unleashes its Swarm

Marketing Week

The mysterious cloud surrounding Rainey Kelly Campbell Roalfe/Y&R’s new offering Swarm has begun to lift following months of speculation. RKCR has at last come clean about the existence of the agency, although it remains tight-lipped over Swarm’s launch client BT.

The new broom at Virgin Radio

Marketing Week

Virgin Radio has a turbulent history and 2007 is shaping up to be no different. By the start of March, the station had already lost its chief executive and appointed a replacement, while owner SMG had ended a second round of merger talks with Ulster TV, dismissed its board and gained a new chairman and […]

Live for less

Marketing Week

The benefits of live events are clear, but careful planning and sharing the platform with selected partners can reduce the cost of staging them without diluting their impact. By Pete Roythorne

Your call

Marketing Week

Major strategic changes are under way in the telemarketing sector, with contact centres ditching the scatter-gun approach in favour of targeted, customer-friendly methods. Paul Gander reports

The point of pop

Marketing Week

Despite increased inputs of creativity and technology, point of purchase ads are not held in high regard. Marketers must alter their directors and store managers’ opinions. By Jo-Anne Flack

Absolut Vodka set to air first TV ad in UK

Marketing Week

Absolut Vodka is preparing to embark on a major brand push in the UK as it shifts its focus from targeted experiential and events-based marketing. The Vin & Sprit (V&S) owned Swedish premium spirit brand is plotting a return to print-based advertisi…

HDTV for some?

Marketing Week

Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]

Paved with good intentions

Marketing Week

Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates

The power of the brand

Marketing Week

The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports

Thomson Local to rebrand directory

Marketing Week

Directories brand Thomson Local has announced it is rebranding its famous blue classified directory. The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’. The move follows extensive research and is an attempt to inject “personality” into the brand. The brand […]