Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Morrisons unveils on-pack recycling scheme

Marketing Week

Morrisons, the supermarket chain, is launching a new labelling scheme to help consumers understand what packaging can be recycled and where. It will be rolled-out across its own-brand products from this week. The scheme, called Recyclopedia, has three categories that will be shown using a face. A face with a “big grin” is 100% recyclable […]

Orange supports Glastonbury sponsorship

Marketing Week

Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage. The content, which will include also interviews with organiser Emily Eavis, will be available through a micro-site and will include pre-festival information as […]

Thorntons appoints marketing chief

Marketing Week

Thorntons, the confectionery retailer, has appointed former Tesco marketer Peter Wright as marketing director. He will take over the board-level position later this summer. Wright will take over the role from Philip Douty, who left the company last November. Thorntons’ chief executive Mike Davies has been overseeing the marketing on an interim basis. Wright joins […]

The National Trust appoints marketer to oversee supporter division

Marketing Week

The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4. Wilkinson was previously member and visitor marketing director. She will now be responsible for a range of divisons such as […]

Soaring Ryanair predicts turbulence ahead

Marketing Week

Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to “soft” marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year.  The airline made the prediction as it reported a 33% increase in net profit to […]

BT to build Vision TV with ‘how to’ channels

Marketing Week

BT is set to launch a series of “how to” interactive channels on its fledgling TV service Vision. The telecoms company says interactive TV services are a “growth area” for it and expects to launch a raft of “niche” products and channels such as how to play instruments, improve golf skills or learn languages and […]

The limits of government

Marketing Week

Efforts to reduce the damage big business causes to the environment centre around carbon dioxide emissions trading, with the idea that market forces will encourage businesses to clean up their act and so help rein in global warming. But Martin Croft discovers flaws in the plan

Will the government take control of the packaging issue?

Marketing Week

Government proposals to crack down on excess product packaging and end the practice of supermarkets handing out free plastic bags – announced last week as part of its new strategy to cut waste – will prompt a major rethink for marketers. Many brand owners have previously eschewed committing to the green agenda and retailers such […]

Getting the green gift right

Marketing Week

Faced with increasing environmental awareness, companies want to give their brands a green image, but their strategies will only work if they truly reflect the brand’s values. By Nathalie Kilby

Ecover set to expand its green ranges with haircare

Marketing Week

Ecover, the green packaged goods brand, plans to roll out a new range of haircare products to beef up its personal care range. The brand is best known for its washing and detergent products, but has recently added hand cream and shower gel to its portfolio. Ecover chief executive Mick Bremans says the company plans […]

Tudor tradition is eaten away

Marketing Week

Henry VIII may have considered conspicuous consumption the order of the day when it came to corporate entertainment, but today environmental impact is to the fore. Martin Croft reports

Reducing the impact of print

Marketing Week

Printed materials and product packaging create environmental problems when they are produced and disposed of, but simple steps can be taken to reduce the harmful impact. By Richenda Wilson