Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

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Going live

Marketing Week

Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it’s working. By Victoria Furness

Anheuser to use Chinese New Year for beer push

Marketing Week

Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…

Dairy Crest hands spreads to Iris

Marketing Week

Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…

Clear lands Century and Saga radio tasks

Marketing Week

Guardian Media Group Radio has handed the advertising for Century FM and the recently acquired Saga Radio stations to Manchester-based agency Clear Marketing Communications. It is understood the media company held talks with a number of agencies although it is not clear if there was a formal pitch. Clear already handles the advertising for GMG’s […]

BBC drops long-term partner PHD

Marketing Week

Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.

Which? picks Lateral for digital brief

Marketing Week

Consumer watchdog Which? has appointed Lateral to handle its digital account following a five-way pitch against undisclosed agencies. The agency has been working with the consumer group on a number of projects, such as an online campaign in the run-…

Cadbury left with egg on its face?

Marketing Week

Cadbury consumer confidence barometerConfectioner Cadbury Trebor Bassett is facing its second consumer backlash in less than six months after being forced to recall more than 20 core Easter products after they were incorrectly labelled without nut allergy warnings. Cadbury has recalled brands including Dairy Milk and Creme Egg, which it has been heavily promoting in […]

Homeserve in trawl for marketing services boss

Marketing Week

Homeserve, the home emergency services provider, is looking for a marketing services director as it seeks to boost customer awareness of its brand. The new appointee will report to Edward Fitzmaurice, who runs the warranties division at Homeserve. …