Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

LMG appoints Dave to revitalise Nectar

Marketing Week

Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group’s brand identity specialist Dave to “reinvigorate” its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began approaching direct marketing and branding agencies before Christmas, asking for their views on the future of loyalty schemes in the UK […]

The evolution of pop

Marketing Week

Point-of-purchse ads have traditionally been associated with packaged goods, but services such as banks and estate agents are following suit in the battle for customers. By Martin Croft.

Searching for the right image

Marketing Week

Search marketing is about more than just pay-per-click, it can be used to provide valuable insights into customers’ perceptions of a business, and can help develop a brand identity. By Martin Croft.

Honda revs up hybrid sales strategy with sports model

Marketing Week

Honda has reaffirmed its commitment to hybrid vehicles by announcing plans for a new hybrid sports car. The company will unveil a concept version of the car at the Geneva Motor Show in March, and has also revealed that it plans to sell three times as many Civic hybrids in the UK this year. If […]

Collinge revamp bid for sales boost

Marketing Week

Alberto Culver is relaunching its Andrew Collinge designer haircare range as it seeks to reassert its position in the market. The brand has suffered from low sales and was axed by Asda last year (MW November 2, 2006). The company has introduced a number of products and revamped packaging across the entire portfolio. Innovations include […]

Deadline for MCCA Best votes draws near

Marketing Week

Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]

What could the bid for Sainsbury’s mean for its marketers?

Marketing Week

A bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]

House of Fraser opts for upmarket retail therapy

Marketing Week

For years House of Fraser (HoF) has suffered an identity crisis on the high street, but the retailer hopes it has found the answer with a move upmarket. John King, the newly appointed chief executive, last week unveiled plans to make HoF the UK equivalent of upscale US department store group Nordstrom and has launched […]

ASA bans ‘offensive’ No Added Sugar child images

Marketing Week

Children’s clothing company No Added Sugar has been ordered to stop distributing its latest catalogue because it contains images of children in sexually suggestive poses. The Advertising Standards Authority (ASA) has upheld complaints about three images featured in the catalogue. It says they are offensive and has told the company not to use them again. […]

Harrison’s radio message

Marketing Week

RadioCentre chief executive Andrew Harrison may no longer be at the marketing coalface but the job he faces getting radio back into growth and ready for the future will certainly make demands on his experience as a packaged goods marketer. In his first speech to the radio industry since taking over at RadioCentre, the newly […]

The greening of London 2012

Marketing Week

As London gears up to host the 2012 Olympics, potential sponsors are lining up for a chance to be associated with the biggest sporting event in the world. But, as well as the small matter of the £80m price tag, companies will also have to prove their “green” credentials before they are even considered as […]

3 Communications chief goes as revamp goes on

Marketing Week

Mobile operator 3’s customer communications chief, Melanie Fenwick, has become the latest casualty of the management restructure at the company. Fenwick, who was head of customer communications, left the company last week. It is not thought she has a job to go to. Her departure is thought to be linked to the 130 managerial redundancies […]