Sainsbury’s sets its own rules
Marketing WeekAgencies and their clients need to think more strategically after Sainsbury’s became the first major multiple to introduce its own field marketing accreditation scheme. By Steve Hemsley
In-depth features, interviews and insights into marketing’s biggest issues.
Agencies and their clients need to think more strategically after Sainsbury’s became the first major multiple to introduce its own field marketing accreditation scheme. By Steve Hemsley
In its 134-year history, Kimberly-Clark (K-C) seems to have managed quite adequately without a global marketer, with brands such as Kleenex and Andrex ranking first or second in their respective markets in more than 80 countries. But when Tom Falk became chief executive in 2003 after a 25-year career with the company, he proved he […]
Lager brand Stella Artois is in intensive care as owner Inbev attempts to revive UK sales and restore its premium image. A new brand doctor is arriving from Germany to take charge of the Belgian patient (MW last week). Inbev has appointed German marketing chief Andreas Hilger to fill the same position in the UK, […]
Hollywood A-lister Nicole Kidman is understood to be considering the launch of a range of clothing and accessories with her musician husband Keith Urban. The move would see Kidman join the ranks of celebrities including Victoria Beckham, Gwen Stefani, P Diddy and Kylie Minogue in launching labels. Urban has applied to trademark the names Hank […]
House of Fraser is reviewing its 9m advertising and media planning and buying accounts, and has invited incumbent agencies Hooper Galton and Starcom to repitch.
Burton’s Foods is launching a 3 million television advertising campaign for Cadbury Chocolate Digestives. The ad is the first work to from start-up agency Adam & Eve, which won the account last month.
Microsoft’s proposed bid for Yahoo! has come under fire from rival Google, which claims that the move could create unfair “PC software monopoly”. †It says the software giant’s £22.7bn bid for Yahoo! could restrict access to rival instant messaging and email accounts. Google chief legal officer David Drummond, who made the comments on the Google […]
Virgin Media is extending its presence on the high street through a new deal with retailer Phones4U. The cable company has announced a six store trial with the chain, although it is expected to be rolled out across the country if it is successful. The stores are all in the North West, which is one […]
LBC 97.3 FM, the London speech station, is launching new on-air branding as part of a revamp of the station that aims to make it more relevant to Londoners. The new brand imaging launches today (February 4).
The British Heart Foundation (BHF) has launched its first Facebook application for Valentine’s Day. The application is part of a wider Valentine’s campaign, which will allow used to download gifts from its online shop. The shop will offer free gifts, such as a tomato, or users can pay a pound for a virtual girlfriend or […]
PepsiCo is launching its juice brand Tropicana into the smoothie market next month in a bid to take on market leader Innocent. It is understood that Tropicana Smoothies is a key launch for PepsiCo this year and will receive a significant marketing and advertising campaign. The smoothies will be launched in one-litre cartons, although it […]
Nokia is pledging to halve the standby energy used by its mobile phone chargers as part of a new environmental push. The world’s biggest handset manufacturer also says it will use green electricity to power 50% of its buildings by 2010 and reduce the overall energy used at its sites by 6% by 2012. The […]
Fiat is focusing on making the brand more “desirable” in the UK this year on the back of its revamped 500 model. The resurgent Italian marque launched the 500 in London last week and hopes to sell 18,000 of them in the UK by the end of the year. The original 500 sold more than […]
TUI, the travel company, is overhauling its marketing strategy after announcing plans to reposition First Choice and Thomson to target different markets. The company is planning to use First Choice as its family brand while Thomson will target older, more affluent consumers. The plans, which were revealed on marketingweek.co.uk, aim to shift the company away […]
Sara Lee Household & Body Care has appointed Unilever marketer Margaret Jobling as its top marketer. She replaces Julie Baker, who was promoted to managing director of its tea and coffee business last year.