Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Feel the paper quality

Marketing Week

With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson

HP Sauce unveils ‘Spamalot’ bottle

Marketing Week

Beattie McGuinness Bungay (BMB) has teamed with West End musical Monty Python’s Spamalot to produce a limited edition HP Sauce bottle as part of the brand’s biggest marketing push. The agency is also believed to be in talks with the musical to “prod…

Next fills marketing chief vacancy

Marketing Week

Next, the high street fashion retailer, has promoted Christine Gerrard to marketing director. Gerrard, the company’s head of public relations, replaces Sue Myatt, who retired in January after 25 years. She will be responsible for all marketing, incl…

EU organic food logo wins support

Marketing Week

The European Parliament’s agriculture committee has backed calls for a European-wide organic food logo. The committee has adopted a report that calls for a dedicated European Union (EU) agency or governing body to be established to independently cer…

LowCVP targets marcoms sector with new push

Marketing Week

The Low Carbon Vehicle Partnership (LowCVP) is launching a campaign targeting the professional marketing and educational sectors in an attempt to push “greener” credentials in motoring. LowCVP’s “Cars NOT Carbon” aims to challenge marketers, students and industry stakeholders to developing creative ideas based on “real world” cars and fuels and on greener travel. The Cars […]

Bic plots refillable shaver for women

Marketing Week

Bic is expanding its presence in the UK shaving market with the launch of its first refillable system shaver for women. The French razor and pen company is adding to its Soleil range of disposable female razors with the launch a new triple blade sys…

Tequila wins 2m Strongbow brief

Marketing Week

Brewer Scottish & Newcastle (S&N) has appointed Tequila Manchester to handle the Continental European work for its Strongbow cider brand. The account is understood to be worth more than 2m. The agency won the business following a competitive pitch…

Personal to push healthy school meals

Marketing Week

Personal is to handle an advertising push by the School Food Trust to promote healthy eating in schools. The agency won the business following a four-way pitch and has created an integrated campaign around the theme “Eat Better, Do Better”. The S…

BCMA aims to develop measurement standard

Marketing Week

The Branded Content Marketing Association (BCMA) is launching an in-depth study into measurement techniques with the aim of developing an industry-recognised standard. The move comes almost a year after the Association, which represents the interest…

Magazine body investigates coupon misuse

Marketing Week

The Periodical Publishers Association, the trade body for the magazine publishing industry, is looking into the use of money-off coupons and vouchers by its members and by advertisers in the magazines they publish. The news comes as industry insider…

Call to relax ban on brand sponsorship

Marketing Week

Talkback Thames chief executive Lorraine Heggessey has criticised the regulation that bars brands from sponsoring programme content in the UK. She says that the British TV medium misses out on opportunities that are available abroad, such as the US,…

TfL rejigs marketing and media structure

Marketing Week

Transport for London (TfL) plans to combine its group marketing, media and communications departments under one umbrella as part of a major corporate restructure, six months after it promoted Nigel Marson to head of group marketing. Marson will take…