In-depth features, interviews and insights into marketing’s biggest issues.
Nationwide, the UK’s biggest building society, claims to be launching a “unique” television campaign that marries brand ads with product and direct-response TV spots, in a move to trump its bigger “plc” rivals. Head of brand strategy Peter Gandolfi believes the mix is “unique” in UK financial services advertising and signals a change in strategy […]
John Ayling and Associates has been appointed to handle the 1m planning and buying for the low-sodium salt brand LoSalt, to help launch the first advertising and marketing campaign for the brand.
Associated Newspapers has handed Starcom the 5m media planning and buying brief for its FindaProperty.com and Loopylove.com websites. The decision follows a competitive pitch against undisclosed agencies.
Golley Slater has been reappointed by the Ministry of Defence to work on its Army road traffic accidents campaign. The agency beat two undisclosed agencies to retain the account in a pitch that was handled by COI. The campaign is likely to be primarily focused on TV and radio. Golley Slater will be tasked with […]
Teleflorist mocks American Beauty in ‘campaign for real floristry’
Magazine publisher the John Brown Group has appointed WWAV Rapp Collins planning partner Caitriona Henry to the new role of chief strategic officer. She will advise the senior management team on the future direction and growth strategy of the company. Henry, who joins the John Brown group on February 18, will report to chief executive […]
Brands and media owners have endured something of a chequered past when it comes to advertiser-funded programming (AFP) but, following a raft of new deals, some are predicting that 2008 could be the year it finally comes of age. ITV has sealed two deals for its early evening Sunday schedule. One, a partnership with Pedigree, […]
Silver Cross, the upmarket pram and baby accessories brand, has appointed PHD North as its first media agency to help bolster its rapid expansion plans. It is understood the agency pitched against a number of undisclosed agencies to win the business. A campaign will launch in the spring, and is expected to take a different […]
The outdoor marketing industry has been at the forefront of the environmental push for many years. Jo-Anne Flack reports on the steps being taken to make sure posters are kept ‘green’
Lowe London chief executive Amanda Walsh is leaving the agency after less than two years in the job. Her departure will not send shock waves through the industry, which has been speculating on her departure since she joined in October 2006. Her responsibilities will be split between chief strategy officer Rebecca Morgan and executive creative […]
BSkyB must reduce its 17.9% stake in ITV, the Government announced this morning. The ruling says that the broadcaster must reduce its holding to less than 7.5% and must not take a seat on the ITV board.
Curzon Cinemas, the independent cinema operator, has appointed Pearl & Dean to handle its advertising contract for the next three years. The account was previously handled by Carlton Screen Advertising.
Lucozade Hydro Active is launching an exercise program aimed at encouraging people to stay active during the winter months. The campaign aims to target gym-goers who take up exercise in the New Year, but lose motivation once the initial enthusiasm wears off. The Lucozade Hydro Active Virtual Trainer, which launches at the end of the […]
Coca-Cola GB is launching a 3.75m advertising campaign to support the launch of its new juice brand, Fanta Still. The new range is due to hit shelves at the end of next month
Titan Outdoor has won a five-year contract with East Thames Buses following a tender process. The account was previously handled by CBS Outdoor. The deal builds on the company’s recent deals with Epsom Buses, which operates in the South West buses, and Rotala, which operates bus routes in the Midlands. The latest win will include […]