Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Evolution not convolution

Marketing Week

With the increasingly important role of digital channels in direct marketing, and an emerging threat to practitioners’ data sources, the discipline is going through a period of change, says David Reed

TGI Friday’s seeking team to revive brand

Marketing Week

TGI Friday’s, the restaurant chain, is seeking a managing director and marketing director to spearhead a UK rejuvenation of the brand. The plan follows the sale of the restaurant chain by Whitbread to a joint venture formed by TGI’s original owner C…

Charity raps Shire for Alzheimer’s drug plan

Marketing Week

Drugs company Shire Pharmaceuticals’ decision to launch a Website called DementiaLink.co.uk, which aims to promote and raise the profile of its Alzheimer’s drug Reminyl XL during Alzheimer’s Awareness Week in July, has been called into question by the …

Four better, or worse?

Marketing Week

Channel 4 has taken a lot of heat recently, for its handling of the Celebrity Big Brother racism row and most recently for the Richard & Judy ‘rip-off’. But is this down as some critics says, to Andy Duncan’s lack of experience, or just par for the course in edgier broadcasting? By David Benady

Upwardly mobile?

Marketing Week

Already second to Nokia in the handset market, Motorola’s year got off to a bad start with a swathe of job losses and a high-level resignation. But the mobile phone company has high hopes that, with a new generation of products, it can recapture its crown. By Robert Lester

Energy quango in hunt for sponsor

Marketing Week

The Energy Savings Trust, the body set up to encourage consumers to cut their carbon emissions and energy consumption, is on the hunt for sponsors for a series of events and tie-ups. The trust is looking to recruit supporters for this year’s Energy …

Virgin Media TV bullish over ad funding for Food

Marketing Week

Virgin Media Television (VMTV) is expecting 20% of its UKTV Food channel to be funded by advertisers in three years. The prediction comes as VMTV, which rebranded from Flextech Television earlier this month, embarks on a second strategy aimed at gettin…

Calls for car ads to focus on fuel emissions

Marketing Week

The European Commission is urging car manufacturers to focus on fuel efficiency rather than performance in their advertising as part of its plans to cut greenhouse gas emissions from new cars by 20% within five years. The commission wants to establi…

ASA orders Vodkat to pull its mix drink ads

Marketing Week

Intercontinental brands has been slammed by the Advertising Standards Authority (ASA) over an ad campaign promoting its mix drink spirit Vodkat for implying it could enhance confidence. The regulator has ordered the company to withdraw the campaign,…