Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

A piece of their mind

Marketing Week

Agencies used to rely on focus groups to gain client insight but now their attention is turning to online-based innovative and cost-effective consumer research tools. Gary Eastwood reports

Tresemm矢rand set to expand

Marketing Week

Alberto-Culver is expanding its Tresemm矨aircare brand with the launch of a range of styling products. The move represents its first major extension for the brand since the launch of its care and styling products in 2004. The company plans to intro…

Campaign of the month: AKQA

Marketing Week

AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…

Spirit nets 5m Concord watch deal

Marketing Week

Spirit Advertising has been appointed to handle the 5m advertising business for watch manufacturer Concord ahead of a global relaunch of the brand. The agency won the business following a pitch against two undisclosed New York agencies and will cre…

Kellogg switches brief to Burnett

Marketing Week

Kellogg UK, the cereal giant, has moved the advertising account for its Fruit ‘n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst…

Marketing director set for HSBC board

Marketing Week

HSBC is close to creating a board-level marketing director’s position as it seeks to replace outgoing group general manager of marketing Peter Stringham, who is leaving to head marketing services group Y&R Brands. Observers say the new position coul…

Nestlé to push Black Magic chocolate bar

Marketing Week

Nestlé Rowntree is launching its dark chocolate Black Magic brand into the chocolate bar category to tap into the consumer demand for healthier snacks. It is due to be launched later this year. The three-variety range will be positioned as a mainstr…

Graffiti backdrop to new Nissan launch

Marketing Week

Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new “graffiti box” exhibition site showcasing the product. The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are […]