Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

NTL:Telewest set for Valentines Day rebranding as Virgin Media

Marketing Week

NTL:Telewest is understood to be plotting a major Valentine’s Day relaunch using the Virgin name, according to industry sources. An insider at the newly merged cable giant says the NTL and Telewest brands will be ditched in favour of Virgin Media on February 14 next year. The announcement will follow the integration of the Virgin […]

ISP calls in FSA and OFT as 60m coupon row erupts

Marketing Week

Edwin Mutton, director-general of the Institute of Sales Promotion (ISP), has accused the UK’s biggest grocers of costing suppliers up to £60m a year by accepting money-off coupons without selling their products. Launching a stinging attack on retailers such as Tesco and Sainsbury’s – currently ranked first and third in terms of UK market share […]

Ex-Toyota boss Moran sets up automotive consultancy

Marketing Week

Former Toyota GB commercial director Mike Moran is setting up a motoring consultancy called The Automotive Partnership (TAP). Moran has teamed up with former motoring journalist John Blauth to launch TAP on October 2. The consultancy will offer marketing services, public relations, media planning and buying, financial and strategic consultancy, and communications material. It has […]

From hero to Zero? Launch sales flatten as promotion ends

Marketing Week

It has been a while since Coca-Cola launched a product that did not draw any criticism or scepticism from the soft drinks and retail industries. Coke Zero looked like changing that. The Atlanta-based giant’s biggest launch since Diet Coke two decades ago was widely acknowledged by industry experts as living up to Coke’s own hype. […]

Waterstone’s appoints Ocado marketer as commercial director.

Marketing Week

Waterstone’s, the HMV-owned book chain, has appointed Neil Jewsbury to the new role of commercial director. He joins from online retailer Ocado. Jewsbury will oversee the marketing, internet and product teams at the bookseller, which recently acquired rival Ottakar’s. He was head of trading and marketing at online grocery outlet Ocado, which operates deliveries for […]

GCap Media launches national jazz station on digital radio

Marketing Week

GCap Media, the owner of London’s Capital Radio, is launching a national jazz music station on DAB digital radio. It will be launched before the end of the year. The station, which will target ABC1 listeners over 35 years old, will be a sister station to Classic FM, which will be used to cross-promote the […]

Yahoo! signs Sainsbury’s to sponsor Answers social search service

Marketing Week

Yahoo! has signed Sainsbury’s as the first sponsor of its recently launched Yahoo! Answers service. The supermarket chain is to sponsor the “food and drink” section of the site from now until the end of the year. As part of the deal, Sainsbury’s will add daily questions, covering topics such as healthy eating to simple […]

Pepsi appoints Quaker’s Compton to head North America

Marketing Week

PepsiCo has appointed John Compton to the new role of chief executive for North American operations, in a bid to improve coordination between its divisions. Compton, who is currently president and chief executive of its Quaker Tropicana Gatorade division, will take over the role immediately. Chuck Maniscalco, president of Gatorade and Propel, will take over […]

Royal Mail starts 40m media review

Marketing Week

Royal Mail has started a review of its 40m media planning and buying account, which will be overseen by the company’s marketing director, Alex Batchelor. It is also looking for an agency to handle communications planning as part of the process

BSM leaves the high street

Marketing Week

The British School of Motoring (BSM) is to close its high street network due to changes in the way people book driving lessons. The Aviva-owned business says it will replace its 107 outlets with a centralised sale and service operation by December next year. Its products will be sold on the internet and through a […]

PG Tips sponsors London club night

Marketing Week

PG Tips, the Unilever-owned tea brand, has signed up as the sponsor of a London club night in a bid to encourage clubbers to spend their Sundays sipping tea. The Soul Tips night, which will be held at the Camden club At Proud, aims to offer clubbers a “tea party” with a soundtrack by emerging […]

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