In-depth features, interviews and insights into marketing’s biggest issues.
Former Kia UK chief Paul Williams has been appointed to spearhead a relaunch of SsangYong, the Korean car marque that went into administration in the UK at the end of last year. Williams, who stepped down as Kia UK managing director in 2006 (MW August 31, 2006), joins Koelliker UK, the new importers and distributors […]
The Welsh Assembly is launching a new campaign to encourage back pain sufferers to stay active in a bid to reduce the number of lost work days, and burden to the health service, caused by people resting bad backs. The campaign, which will break on January 14, has been created by Chick Smith Trott and […]
The Kenya Tourist Board says it has no plans to run down its UK marketing programme in the wake of the violence that has swept the nation. The body also says it is hoping for additional funding to help stimulate tourism following the political unrest, and is seeking partners among airlines and tour operators. The […]
The Minister for Culture, James Purnell, appears to have ruled out a 9pm watershed on food and alcohol advertising on television in favour of focusing on “personal responsibility”. In an interview with a news channel, Purnell said that he needs to look at the Ofcom review of the impact of the new rules on the […]
Waitrose is doubling its ad-vertising spend this year to more than 50m as it aims to make the brand accessible to more consumers.
Toyota is planning to offer a hybrid version of every model in its car range to help it achieve its goal of selling 1 million hybrid cars a year. The company’s chief executive Katsuaki Watanabe is understood to have made the commitment in a speech in Japan over the New Year. A Toyota GB spokesman […]
VisitLondon, the tourist body that promotes the capital, has appointed former First Choice marketer Sonia Oliver to the role of marketing manager for the domestic market. She will act as senior manager responsible for selling the capital across the UK and to Londoners, with a budget of £2.5m. Oliver will oversee a small team of […]
Thomas Cook has appointed a new general manager for its youth holiday brand Club 18-30 as it moves to Peterborough. Company stalwart Stephen Vaughan, who has worked for the brand for 14 years, will lead the business following the departure of Paul Little. Vaughan’s previous role was head of sales and distribution. He will report […]
Barclays is attempting to overcome the “stigma” and controversy surrounding secured loans with the launch of a new product aimed at the mainstream market. The Fair & Square secured loan aims to have a more mainstream appeal by targeting the B to C demographic. Barclays will keep Fair & Square “entirely separate” from its existing […]
Macdonald Hotels and Resorts is increasing its focus on direct marketing and consolidating its below-the-line budget into a single agency as part of an overhaul of its marketing strategy. The company, which owns 40 hotels across the UK, has appointed London-based agency Wand to handle its direct response, direct marketing and door-to-door marketing. The agency […]
Drench, the Britvic-owned water brand, is struggling to get listings in supermarkets, despite a £2.4m overhaul. It is understood that the revamp of its packaging has failed to make an impact on retailers and has done little to make it distinct from rival brands. Sources say it is “just another bottled water”. Britvic is keen […]
The news that campaign group Sustain is calling for all government departments to ban staff from drinking bottled water on its premises comes at a vulnerable time for the bottled water industry, which has been hit by a welter of adverse publicity in the last year. Sustain is compiling a report of local and national […]
McCann Erickson has won the Hovis and Quorn accounts after retaining its place on the £26m Premier Foods roster. It will also retain Mr Kipling, Cadbury Cakes, Sharwoods and Bisto. The food company has split its brands between McCann Erickson and Miles Calcraft Briginshaw Duffy, which won its place on the roster in November (MW […]
Departing McCann Erickson chief executive Stephen Whyte has ruled out another job in advertising, and says he is planning to launch a business start-up. Whyte, whose departure was exclusively revealed on marketingweek.co.uk this week, wants to devote time to developing his new project, which he says is “definitely not an ad agency, but within the […]
Landwind, the Chinese car brand launching in Europe this year, is poised to appoint Spirit Advertising to handle its £20m advertising account after a protracted pitch. Media Planning Group, which pitched with Spirit, is thought to be in line to pick up the company’s media planning and buying business. The two agencies competed against an […]