Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Through the looking glass

Marketing Week

Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke.

Fast Track wins with swimming sponsorship task

Marketing Week

FINA, the world governing body for aquatics, has appointed sports marketing agency Fast Track to identify national sponsors ahead of next year’s annual World Swimming Championships. The five-day event will be staged in Manchester from April 9 next year, ahead of the Beijing Olympics. It is to be the largest sporting event to be staged […]

Napster launches Christmas radio service

Marketing Week

Napster is launching five dedicated Christmas radio stations for the holiday season. The online music download service is rolling out a service that will allow subscribers to access a number of playlists from a range of genres with a Christmas theme. The genres range from a “traditional” Christmas playlist to jazz-based tunes. Napster members can […]

Salmon poised to quit ITV

Marketing Week

ITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years. It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel. Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing […]

Sky’s not the limit for Google partnership

Marketing Week

Google has finally made its long-anticipated move into television advertising after signing a deal with BSkyB that brings together two of the world’s most ambitious and forward-thinking media companies. James Murdoch, Sky’s chief executive, has been making a habit of shaking up the television world – most recently with his share raid on ITV. Google, […]

Something to Krow about

Marketing Week

Krow’s capture of the 14m pan-European advertising account for Fiat’s Grande Punto (MW last week) caps an impressive year for the 15-month-old start-up.

Kids’ magz – two markets for the price of one

Marketing Week

The news that BBC Magazines and Egmont Magazines are launching five titles into the fiercely competitive children’s market will be another boost to a burgeoning sector that also gives advertisers access to parents. With most media commentators focusing on men’s and women’s weeklies, the children’s market is often ignored. But the pre-school, pre-teen and teen […]

No accounting for taste?

Marketing Week

The appeal of experiential marketing remains as strong as ever – advertisers are willing to invest more, but they demand engaging creativity and effective evaluation strategies. By Steve Hemsley.

The rules of engagement

Marketing Week

Loopholes in the law and abuses of the regulations governing sales promotions have long been of concern to reputable marketers, but the new legislation aims to level the playing field. By Martin Croft.

Do 118 numbers add up?

Marketing Week

In the face of increasing competition from internet-based directory enquiry services, The Number is the phone-based company to offer a free service to users, a move that has prompted speculation that profits are no longer assured for the paid-for sector. Martin Croft reports.

Irresistible rise of cardi-man

Marketing Week

He’s run three major meida organisations, but lost out on the top job at ITV. Some see Stephen Carter’s move to Brunswick PR as merely a holding job for a ‘professional chief executive’ who clearly still has much to offer, so what does the future have in store for him? By Catherine Turner.

Honda ads star robot ‘Asimo’

Marketing Week

Honda’s much-anticipated new advertising campaign will feature an “advanced humanoid” robot called Asimo. The campaign, created by Wieden & Kennedy, breaks on Friday and is the first activity for which new UK head of marketing Jeff Dodds has been directly responsible…

Carat revises ad spend predictions

Marketing Week

Media agency Carat has revised its forecast for global advertising spend upwards for 2006 and 2007. The Aegis-owned agency has changed its estimate of 5.5% growth this year to 5.8%, with 2007 also raised from 5.5% to 5.8%. It says the world’s two largest markets – America and Japan – will see an improving outlook. […]