Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Van Dal hands ad account to The Works

Marketing Week

British women’s shoe brand Van Dal has appointed Norwich-based agency The Works to handle its advertising account. Previously, advertising was handled by Ware Anthony Rust (WAR), although the agency remains incumbent on The Florida Group’s public relations account. The Works was appointed without a pitch following a change in strategy from Norfolk-based The Florida Group […]

Chelsea aims for worldwide brand success

Marketing Week

Chelsea chief executive Peter Kenyon’s declaration last week that he plans to build the club into the world’s foremost commercial football property by 2014 has met with considerable scepticism among many observers. They doubt he will be able to replicate the success he had as chief executive of Manchester United, and point out that Chelsea […]

Keep recruits in the family

Marketing Week

Effective induction is key to retaining staff, so companies are ensuring new marketers understand their values and vision and are given the social support they need. Richenda Wilson reports.

The medium isn’t the message

Marketing Week

PR is no longer about stuffing envelopes and organising beanos for journalists. By using blogs and podcasts, it is now a much more effective marketing tool for the brand owner. By Richenda Wilson.

Fair trade trade fairs

Marketing Week

Show organisers rely on quality suppliers and, with environmental issues coming to the fore, they are starting to examine their green credentials as ‘sustainable eventing’ takes off. By Ian Whiteling.

Sky and Google sign broadband deal

Marketing Week

BSkyB and Google have unveiled plans to bring user generated content and video on demand services to Sky’s broadband internet customers. Sky will be Google’s first partner globally to deploy Google’s portfolio of search, advertising, communications and video services, all of which will be tailored and branded for Sky Broadband across PC, TV and mobile. […]

Yahoo! undergoes global restructure

Marketing Week

Yahoo! is restructuring its business globally into three operating groups aimed at audiences, advertisers and publishers, as the internet giant battles faster-growing rival Google. The restructure will see chief operating officer Daniel Rosensweig leave the company in March after five years with Yahoo!. He has been credited with helping to shape the firm’s audience and […]

Honda sticks it to Livingstone in battle for 4×4 survival

Marketing Week

If Ken Livingstone’s punch-up with the car industry was a boxing match, it would have been stopped long ago. London’s mayor delivered a low blow when he introduced the congestion charge in 2003, but he has not let up and is continuing his assault with proposals to charge 4×4 owners £25 a day to drive […]

Holidays in cyberspace

Marketing Week

The UK travel industry is having to face up to change as package deals fall out of favour and independently minded holidaymakersturn to the internet to plan and book their breaks. But even major brands are unsure of how beat to utilise the new technology. By Mark Choueke.

Driver at the engine

Marketing Week

WCRS, under the auspices of Engine, is going from strenth to strength, last week scooping 75m BSkyB. But there are fears it is too dominant for a group promising the first truly intergrated service, and that fellow agencies will struggle to fulfil their potential beneath its shadow. By Caroline Parry.

EMAP offloads struggling Bliss

Marketing Week

EMAP Consumer Media has sold teen title Bliss to Panini, the football sticker album business. Market leading title Bliss has suffered a slide in circulation, with sales down 22.7% year on year in the six months to June, according to the Audit Bureau of Circulations (ABC). In 1997 it was selling more than 400,000 a […]

News Magazines wins Sky publishing contract

Marketing Week

News Magazines has won the contract to publish BSkyB’s Sky Magazine from incumbent John Brown. News Magazines was set up as a division of News International last year to develop consumer publications. Both News International and Sky are controlled by Rupert Murdoch’s News Corporation. The magazine division is run by chief executive Camilla Rhodes and […]