In-depth features, interviews and insights into marketing’s biggest issues.
The Milk Development Council has appointed the National Schools Partnership, after a five-way pitch against four undisclosed agencies, to create a campaign targeting teenagers. The NSP, a specialist schools marketing agency, is now working on a campaign that aims to encourage secondary schools to reintroduce milk. The work is being developed for the second quarter […]
The Advertising Association (AA) is preparing to launch a review of digital media in an attempt to future-proof self-regulation of the medium. It will launch a consultation with members and other stakeholders at the end of this month and continue tougher lobbying, its stance under chief executive Baroness Peta Buscombe who joined the AA at […]
Titan Worldwide, the outdoor company, has promoted UK marketing director David Etherington to senior vice-president and worldwide marketing director. Etherington will lead Titan’s worldwide marketing and advertising strategy and will relocate to the company’s New York office for the role. He will remain in the UK until a replacement is found. Titan Worldwide president and […]
Mobile advertising agency 4th Screen Advertising has signed deals with Associated Newspaper Group (ANG) and Teletext. Under the agreements, 4th Screen will manage mobile advertising for the WAP portals of both Teletext and ANG-owned Metro. The agency will also help the two brands to secure advertisers as part of the deal. The deal will give […]
Universal McCann has been awarded the 1m media planning and buying account for the Brazilian Tourist Board. The agency won the business without a pitch.
Red Bee Media has appointed former Carlton Screen Advertising chief executive Adam Poulter to executive commercial director. Poulter, who will also join the executive management team at the agency, will oversee strategy, sales and marketing, technology, client management and new product development for the production, creative services and playout company. He will report to chief […]
The Football League has signed up to Getmemedia.com, the online marketing and media ideas directory, to find three official partners for the 2008/09 season. The League is offering potential partners a variety of opportunities including stadium advertising, promotional match tickets and “club experiences”. The new sponsors will join energy provider e.on, which is already an […]
Virgin Radio is to compete directly with both radio production companies and advertising agencies with the launch of a division that will make branded content for clients. Virgin Radio Audio Business, which it claims is a first among UK radio operators, is working on its first project with an undisclosed client. The division will be […]
The break-up of EMAP, one of the UK’s foremost media players, has been a drawn-out affair but few expected the development we got. Just as the media world was heading off for its Christmas break, the final piece of the EMAP empire, the business-to-business and events division, was sold to Guardian Media Group and private […]
Brands are using environmental promotions to make short-term sales gains, but campaigns must be ethically ‘watertight’. Only that way can long-term results be guaranteed, says David Benady
Retailers across the country failed to ring in the New Year or a great deal else on their cash registers as consumers tightened their purse strings going into an economic slowdown. But as a host of brands cast a long shadow over the sector with their bleak Christmas trading updates, one retailer, the John Lewis Partnership, stood out from the crowd.
When Ladbrokes finally signed up to Turf TV last week, it marked the beginning of the end of a bitter battle between the horse-racing industry and bookmakers that has been raging for the past year. William Hill is sure to follow this week, and with only Betfred left to reach agreement with the new dedicated […]
Bartle Bogle Hegarty has confirmed that Gwyn Jones, the former chief executive of its New York office, will replace Simon Sherwood as chief operating officer, as first revealed in Marketing Week in October (MW October 25, 2007). As part of the reshuffle, Sherwood will take over from Nigel Bogle (pictured) as group chief executive. Bogle […]
McCann Erickson London chief executive Stephen Whyte has resigned from the agency after four years. He does not have a job to go to. The agency has already promoted Chris Macdonald, McCann managing director, to replace Whyte. Macdonald, who has been with the agency since 2005, will take over the role with immediate effect. Whyte’s departure […]
The Institute of Practitioners in Advertising (IPA) is calling for business to give greater recognition to the contribution of advertising and marketing and has launched a book for case studies to support its campaign. The Little Book of Growth, which is being launched this week, aims to show how advertising and marketing delivers value to […]