Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Jessops poaches top marketer from Boots

Marketing Week

Jessops, the UK’s biggest specialist photographic retailer, has poached Ian Linnington from Boots.com to be its new marketing director. Linnington, who starts at Jessops in January, has held a number of positions at Boots both in the UK and overseas. Most recently, he was commercial director for Boots.com and New Channels. Jessops is repositioning itself […]

Omnicom takes majority stake in 180 Amsterdam

Marketing Week

Omnicom Group has bought a majority stake in independent hotshop 180 Amsterdam. 180 has shared its biggest account, Adidas, with Omnicom owned TBWA/Worldwide since 2002, and earlier this month Sony Electronics America split its $56m (28.6m) advertising business between 180 and another Omnicom network, BBDO.

Equality law ad sparks gay rights anger

Marketing Week

Gay rights campaigners are urging the Advertising Standards Authority to investigate a “discriminatory” and “inflammatory” ad from a Christian group. More than 15 complaints have been lodged with the advertising watchdog since the advert from Coherent and Cohesive Voice ran this week in The Times newspaper. The advert urges people to write to communities secretary […]

Fremantle lures interactive head from Channel 4

Marketing Week

FremantleMedia has poached Channel 4 new media executive Robert Marsh to head its interactive and telephony business in the UK. Marsh, previously new media head of commissioning and producer relations at the broadcaster, joins as FremantleMedia Licensing Worldwide (FLW) vice-president of interactive and telephony. He will be responsible for managing FremantleMedia’s mobile content, on-screen telephony […]

Toyota chief becomes SMMT president

Marketing Week

Toyota Motor Europe senior vice-president Graham Smith has been named as the next president of the Society of Motor Manufacturers and Traders (SMMT). Smith, who was managing director of Toyota GB for 10 years until he was handed the new European role earlier this year (MW July 6), succeeds Roger Putnam on January 1. Putnam, […]

Sony Ericsson plans more branded stores

Marketing Week

Sony Ericsson is planning to open at least 10 more own-branded retail stores around the world after launching its first in London this week. The mobile giant, which has just celebrated its fifth anniversary, has signed a deal with Carphone Warehouse to operate and manage the store in Kensington, as first revealed by marketingweek.co.uk last […]

Eat Natural picks head of ‘taste matters’

Marketing Week

Eat Natural, the cereal bar brand, has appointed Harriet Gregory to oversee all new product development. She joins the company from Marks & Spencer, where she also worked in product development. Gregory, who has already taken over the role, takes the title head of “taste matters”. Praveen Vijh, co-founder and director of Eat Natural, says […]

Everything in moderation

Marketing Week

After seeing the fate that has befallen tobacco and fast food marketing, the alcohol industry is anxious to show it can regulate itself, and many firms now run responsible drinking campaigns. But they must convince the cynics they really do want the public to drink less. By Martin Croft

Building blocks of entertaining

Marketing Week

In pursuit of hosting an event that has the ‘wow’ factor, it is easy to overlook the basic rules of corporate entertaining – and forget that your guests simply want to have fun. Sometimes, as with many of life’s questions, the answer comes from the mouths of babes. Working on this principle, I decided to […]

Setanta puts itself on the satellite map

Marketing Week

When Setanta broke BSkyB’s monopoly on showing live Premiership football earlier this year, the majority of English football fans had not even heard of the Irish pay-TV firm. But after winning the rights to show 46 matches a season from next year, the company is having to raise its profile and has appointed integrated agency […]

Diageo signs F1 champ to promote responsible drinking

Marketing Week

Diageo has appointed double Formula One world champion Mika Hakkinen as responsible drinking ambassador for its Johnnie Walker Formula One sponsorship programme. Johnnie Walker is an official partner for Team McLaren Mercedes, and spends more than £2m a year on promoting responsible drinking. Hakkinen will tour the world promoting sensible drinking and safe driving by […]

FDF slams Which? food marketing report

Marketing Week

The Food and Drink Federation (FDF) has slammed consumer watchdog Which? for trying to “generate cheap headlines” about food advertising to children rather than co-operating with industry and other stakeholders. The FDF’s comments come as Which? launches a report, Foods Fables, that looks at the methods used by manufacturers to advertise to children. The watchdog […]