Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

…Innocent axes Lowe to go in house

Marketing Week

Innocent Drinks is axing Lowe London as its above-the-line creative agency and bringing its advertising in house. The decision ends the three-year tenure of Lowe on the £4m account. The smoothie maker will launch its in-house creative team in the spring. This will manage all above-the-line, below-the-line and direct mail for its smoothie and juice […]

JWT set to handle pan-European account for Corona Extra

Marketing Week

Mexican beer brand Corona is understood to have appointed JWT to handle its pan-European ad business for its flagship Extra brand. Produced by Mexican brewer Grupo Modelo, the beer is distributed by Wells & Young Brewing Company in the UK. It is believed that JWT pitched against a number of undisclosed agencies, following a brief […]

Marketing Birmingham seeks agencies for tourism push

Marketing Week

Marketing Birmingham, the body charged with promoting England’s second city, is seeking agencies for a campaign to boost leisure tourism in the city. The aim is to encourage more people to come to Birmingham and stay for longer when they are there. The campaign is being developed under the banner “Visit Birmingham” and aims to […]

Will Mendelsohn be the final piece of the Karmarama jigsaw?

Marketing Week

Karmarama burst onto the advertising scene with the memorable Van den Puup campaign for Ikea, but in recent years the agency has made as many headlines for its management changes as anything else. The latest appointment is a move to rectify that. One of the advertising industry’s best-connected executives, Nicola Mendelsohn, is joining Karmarama as […]

Publicis and Google will be ‘thought leaders’ says L赹

Marketing Week

The future of advertising is digital and the industry needs to stop “hanging on to old models”, says Publicis chairman and chief executive Maurice Lévy. In an exclusive interview with Marketing Week, Lévy says that Publicis’ agreement to combine its expertise with search-engine giant Google will make the network a “thought leader”, and represents the […]

Nationwide unleashes TV ad blitz

Marketing Week

Nationwide, the UK’s biggest building society, claims to be launching a “unique” television campaign that marries brand ads with product and direct-response TV spots, in a move to trump its bigger “plc” rivals. Head of brand strategy Peter Gandolfi believes the mix is “unique” in UK financial services advertising and signals a change in strategy […]

John Brown Group picks planning chief

Marketing Week

Magazine publisher the John Brown Group has appointed WWAV Rapp Collins planning partner Caitriona Henry to the new role of chief strategic officer. She will advise the senior management team on the future direction and growth strategy of the company. Henry, who joins the John Brown group on February 18, will report to chief executive […]

Advertiser-funded TV starts to take off

Marketing Week

Brands and media owners have endured something of a chequered past when it comes to advertiser-funded programming (AFP) but, following a raft of new deals, some are predicting that 2008 could be the year it finally comes of age. ITV has sealed two deals for its early evening Sunday schedule. One, a partnership with Pedigree, […]

‘Bentley for Babies’ appoints PHD North

Marketing Week

Silver Cross, the upmarket pram and baby accessories brand, has appointed PHD North as its first media agency to help bolster its rapid expansion plans. It is understood the agency pitched against a number of undisclosed agencies to win the business. A campaign will launch in the spring, and is expected to take a different […]

At one with the environment

Marketing Week

The outdoor marketing industry has been at the forefront of the environmental push for many years. Jo-Anne Flack reports on the steps being taken to make sure posters are kept ‘green’

Amanda Walsh departs Lowe London

Marketing Week

Lowe London chief executive Amanda Walsh is leaving the agency after less than two years in the job. Her departure will not send shock waves through the industry, which has been speculating on her departure since she joined in October 2006. Her responsibilities will be split between chief strategy officer Rebecca Morgan and executive creative […]