Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Seasonal popularity contest

Marketing Week

Christmas starts earlier, and gets more stressful, with each passing year, but sympathetic in-store messages can transform the experience – and stop the drift to online shopping. At the risk of sounding Scrooge-like, it’s that time of year again. Except that that time of year now lasts a full quarter. While shopping in Sainsbury’s in […]

Miller Brand UK loses marketing director

Marketing Week

The marketing director of Miller Brand UK Jean-Pierre van Lin has left the company. It is not known whether he has a job to go to. Staff were informed by an internal memo that van Lin had “left SABMiller to pursue other career opportunities outside the company”. Van Lin joined Miller Brewing, as it then […]

Virgin Atlantic picks top marketer in restructure

Marketing Week

Virgin Atlantic has restructured its marketing department and moved director of customer services Paul Dickinson to the new role of sales and marketing director. Dickinson, who has been with Virgin Atlantic for five years, will oversee the airline’s sales and marketing departments, as well as the Flying Club loyalty scheme and e-commerce. The reshuffle sees […]

Rachel’s Organic Dairy chooses first marketing director

Marketing Week

Rachel’s Organic Dairy, one of the UK’s leading yogurt producers, has appointed Steve Clarke to the newly created role of marketing director. Clarke joins the company from United Biscuits, where he was marketing controller for the McVitie’s brand with responsibility for overseeing its £160m core biscuit portfolio. Clarke will report directly to Rachel’s Organic managing […]

BDH/TBWA scoops Ulster dairy task

Marketing Week

BDH/TBWA has won the advertising account for the Dairy Council of Northern Ireland after a three-way pitch. The account is worth about £500,000 and the Manchester-based agency will be developing a through-the-line campaign to promote milk and dairy products to the population of Northern Ireland. Robert Harwood-Matthews, chief executive of BDH/TBWA, says: “With the dairy […]

Pigsback.com appoints UK managing director

Marketing Week

Pigsback.com, the permission-based marketing scheme website, has appointed Brian Harrison as UK managing director. He joins from Thomson Directories where he was general manager for the internet. The appointment follows a £2.5m private equity investment to support an advertising push announced last month. Harrison has been tasked with driving revenues and securing 1 million members […]

JCB hires MCBD as first ad agency

Marketing Week

JCB has appointed Miles Calcraft Briginshaw Duffy to handle its 1m advertising account following a pitch against St Luke’s. The agency was appointed after a review overseen by JCB’s worldwide marketing director Chris Wright. The company previously handled its advertising in-house.

Amex consolidates media into Mindshare

Marketing Week

American Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK. It follows a three-month review, which is believed to have been led by the credit card’s procurement department. American Express has also moved its Italian and Japanese accounts into the […]

Kellogg UK appoints managing director

Marketing Week

Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer. Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations. He joined Kellogg as a product manager and worked […]

Branson calls for action over BSkyB’s ITV stake

Marketing Week

Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV. Sky bought 17.9% of ITV shares for £940m on Friday, which Branson believes was a way of spoiling a move by cable operator NTL to take over ITV. Branson, NTL’s biggest stakeholder, says […]

Andrex signs as ice rink sponsor

Marketing Week

Kimberly-Clark has signed a headline sponsorship deal with the Tower of London and Hampton Court Palace ice rinks to promote its Andrex Toilet tissue brand. The new tie-up coincides with the launch of its limited edition winter white packs, which are being sold at major retailers. The deal comes ahead of this weekend’s official launch […]

3 teams up with internet giants for new service

Marketing Week

Mobile network 3 is to launch a new mobile internet package, backed by a string of high-profile Web companies. Called X-Series, the package will allow customers to make unlimited calls from their mobile using Web telephony provider Skype and watch their home television on their mobile phone in a tie-up with Sling Media. They will […]

Media’s specialist case

Marketing Week

Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…