Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Searching for a partner

Marketing Week

Finding the perfect sponsorship vehicle for a brand is a marketer’s dream. Add in some creative thinking, and it can be much more cost-effective than any conventional campaign. By Sue Norris

Relationship management

Marketing Week

By collecting data about customers, marketing departments can help frontline staff and improve a brand’s image among consumers – but they must pass on the right information. By David Reed

Tetley’s extends rugby sponsorship with Telegraph deal

Marketing Week

Tetley’s has taken advantage of a change to sponsorship regulations and extended its longstanding sponsorship of England Rugby, teaming up with The Telegraph to showcase content featuring current and former players across both print and online channels. The move follows a change in UK sponsorship regulations, agreed between the players and the Rugby Football Union […]

NSPCC in first TV push targeting Asians

Marketing Week

NSPCC is rolling out its first TV campaign targeting the Asian community in a bid to raise awareness of its Asian Child Protection Helpline. The children’s welfare charity is marking the fifth anniversary of its Asian Child Protection Helpline with a month-long TV advertising campaign on ten UK Asian stations throughout November. It is also […]

The possible dream

Marketing Week

Honda marketing chief Jeff Dodds has his work cut out filling the shoes of Simon Thompson, but with a much anticipated ad campaign due to break in December he wants to benchmark the brand, and its advertising, against rivals from beyond the motor industry. By Robert Lester

AN Digital hires first mobile head

Marketing Week

Associated Northcliffe Digital, a division of Associated Newspapers, has appointed Annabel Hembry as its first head of mobile. The new role has been created to develop AN Digital’s content-to-mobile strategy. Hembry will be responsible for generating revenue through content-to-mobile products and services and selling them to advertisers and agencies. She will also work with individual […]

Orange showcases young artists in ads

Marketing Week

Orange could feature work from young artists in its advertising and below-the-line activity as part of a new initiative to help showcase emerging talent. The mobile giant has created the Orange Future Artists Fund in partnership with the Young Creatives Network. The fund is seeking work across a variety of different disciplines such as photography, […]

Lycos launches user-generated X-Factor website

Marketing Week

Lycos.co.uk, the online portal, is launching a website of user-generated content with Freemantle Media and talkbackTHAMES as part of its campaign to support ITV1’s The X-Factor. The campaign, which will launch on the official forum, Fan Central, will encourage fans to upload their own performances and the X-Factor team will choose the ten most entertaining clips, […]

Debenhams plots overseas expansion after results fillip

Marketing Week

Debenhams, the department store, has revealed plans to ramp up its international expansion as it announced strong annual results. The chain reported pre-tax profits were up 67.9% to £267.4m for the year to September 2 with sales rising by 6.6%. Debenhams chief executive Rob Templeman says that the Designers at Debenhams range, which includes lines […]