In-depth features, interviews and insights into marketing’s biggest issues.
Tesco has launched a Child Trust Fund (CTF) in a drive to encourage eligible parents to cash in their vouchers. It says the initiative aims to make it easier to parents to save for the children’s future. The fund, which was launched this week, will be supported by an in-store campaign to raise awarness among […]
Orange is overhauling its marketing strategy in a bid to get its “voice” back. The changes follow the appointment of Justin Billingsley as UK brand marketing director earlier this year.
Orange has signed rapper Snoop Dogg and actors Rob Lowe, Dennis Hopper and Anjelica Huston to appear in its Gold Spot cinema ads next year.
Thorntons, the high street chocolatier, is launching into the ice cream sector for the first time. The ice cream will be positioned as a super premium product and will be introduced early in the new year.
Nokia unveils first W&K ads
RBS Insurance managing director Chris Moat is leaving the company to “pursue other opportunities”. It is not thought he has a job to go to.
The future of ITV-owned Carlton Screen Advertising hangs in the balance, after it emerged that ITV’s weak cinema advertising revenue has forced it to renegotiate its advertising contract with Cineworld.
Lexus is creating an online forum to discuss the impact of hybrid cars on society. It says the move reflects the “changing nature of relationships” between brands and consumers.
Red Bull is expected to be dropped as the official energy drink of summer festivals including Global Gathering and the O2 Wireless. It is understood rival Monster is poised to snatch the contract. The loss comes just weeks after former Red Bull brand director Guy Carling left the company to join Monster, which is due […]
Dell’s appointment of WPP Group to handle its mammoth 2.2bn advertising business has divided industry opinion. Some believe it will benefit agency and client, while others think that, like Dell’s fortunes of late, the relationship could be fraught with problems.
The UK’s top pension funds have been slammed for failing to be transparent about their investment policies in environmental, social and governance (ESG) issues
WorldStores, the e-commerce retailer, is launching a customer magazine as it attempts to boost both its brand awareness and share of consumer spend online.
After two decades of selling high-volume cheap magazines such as Take a Break and Bella, H Bauer has finally been catapulted into magazine publishing’s elite league. The media-shy German group outbid Hearst, the owner of the National Magazine Company, which publishes Cosmopolitan and Good Housekeeping, to buy EMAP’s consumer magazine division for £1.14bn at the […]
Online ticket exchange Viagogo is seeking its first ad agency to boost its profile, in the face of the booming online ticket service industry.
The car industry is confident that hydrogen could still be an eventual replacement for petrol and diesel, despite it being dismissed as “not the way to go” by an expert on alternative fuels (MW last week). Experts have rallied around manufacturers, such as BMW and Honda, that are championing hydrogen-powered cars as the long-term solution […]