In-depth features, interviews and insights into marketing’s biggest issues.
When EMI owner Guy Hands announced what he called a “revolutionary structure” at the music company, including swingeing cuts across its marketing departments (MW last week), he also said he was planning to introduce corporate sponsorship of albums and artists. While the notion of the next Coldplay album being brought to you by Sudafed, or […]
It comes as no shock that, so early in 2008, the founders of BLM Media have decided to sell the agency. For much of 2007 Steve Booth, Nick Lockett and Charlie Makin found themselves at the centre of frenzied speculation about BLM being up for sale. Suitors apparently included WCRS holding company Engine Group, which […]
Relevance is paramount when it comes to search marketing because delivering landing pages that fail to meet users’ expectations can do serious damage to a brand. Martin Croft reports
Brands must measure the impact that point of purchase drives are having with consumers, and examine whether having a memorable display will result in a sales uplift. Daney Parker reports
In advertising I expect that most agencies, media companies and their network owners have this year resolved to become totally integrated communications houses, where an idea can be executed across multiplatforms, working in harmony in brand teams that include their customers. Fair enough as ambitions go, but I wonder if that “one size fits all” […]
Twenty-one, they say, is the year when you grow up; learn to see the world in a different light and act accordingly. There was certainly an element of that in the 21st Epica awards, which mark creative achievement in advertising and are unique in being judged by specialist journalists rather than the people who create […]
Energy brand npower and car marque Renault are leading the way in re-inventing a once frowned upon marketing tactic. The brands are targeting children with campaigns using cartoon characters, online games and discounts. The schemes are designed to get kids to change their behaviour and to persuade their parents to join in too. It sounds […]
Morrisons has reported strong results for the Christmas period, which it says were driven by its new advertising campaign and promotional deals. The retailer has reported like-for-like sales, excluding fuel, of 9.5% for the six weeks to January 6. The Bradford-based supermarket says that its new advertising campaign, which was created by Delaney Lund Knox […]
The Daily Mail’s website had the highest proportion of international visitors of all traditional UK media brands in November, according to comScore’s World Metrix audience measurement service. The research shows that 69% of the Daily Mail’s 7.6 million visitors were from outside of the UK.† It also shows that 59% of the 18.8 million visitors […]
BBC Three, the digital “youth” channel, is axing its “blobs” channel ident characters in a bid to relaunch as a multi-platform channel brand and reconnect with its target audience. The channel will also become the corporation’s only non-news property to simulcast on the internet.
Agencies will not receive an exemption from the Transfer of Undertakings (Protection of Employment) laws, according to the Department for Business Enterprise and Regulatory Reform (BERR). The industry has been lobbying the department to be excluded from the regulations but has now been told that this is unlikely to happen. It is understood that BERR […]
The growth of online will drive UK ad spend to grow as much as 37.9% to 22bn by 2019 despite a drop in classified recruitment ads, according to a report published by the Advertising Association (AA).
Parents do not realise that their children are being “stalked in cyberspace” by junk food manufacturers, according to a report published today (January 21) by the British Heart Foundation. The BHF claims that its Food4Thought Survey has found that two thirds of parents are not aware that food manufacturers use internet games to target chilldren. […]
The Government is considering plans to share the BBC licence fee across rival broadcasters to help pay for public service programming, according to culture secretary James Purnell. It is the first time the government has revealed it is considering the plans. Purnell, who made the comments last night (January 17) at the Oxford Media Convention, […]
Alliance Boots, the health and beauty group, has joined HMV and Primark in giving the high street a boost with positive Christmas sales results. The group has reported a 4.8% increase in like-for-like sales over the three months to December 31. The health and beauty side of the business is understood to have performed particularly […]