Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Idiomag.com launches personalised digital magazine

Marketing Week

Idio, the online magazine, has launched a new personalised digital design and music magazine, which will allow users to select the advertising content they receive. Idiomag.com, which is the brainchild of Warwick Business School graduate Edward Barrow (pictured, right), is a free service that enables advertisers to develop targeted audio-visual campaigns as users develop their […]

A Burger King among men

Marketing Week

Jamie Oliver must be crying into his organic vegetables. Burger King, hit by falling UK sales, has embarked on a new marketing drive for its Double Whopper burger which blithely ignores the healthy eating debate. The burger chain’s “Mantham” ad, created by US ad agency Crispin Porter & Bogusky, launched last week. It is a […]

Stern lessons for the green sector

Marketing Week

Brand owners are gearing up to launch a flood of environmentally friendly products as they seek to cash in on consumers’ fears about global warming. Early signs of the new gold rush are evident at electrical chain Currys, which is selling solar panels that cost £9,000. Meanwhile, Powergen has launched the WhisperGen boiler which heats […]

Heat is on for short-hauls

Marketing Week

The Stern Report has exposed the urgency of cutting carbon emissions, and short-haul buget airlines have emerged as an early target. Several measures are on the cards to deter passengers and make the industry greener. Not all brands will survive the turbulance, says Mark Choueke.

Abbey ups the ante

Marketing Week

Abbey’s announcement that it will offer mortgages worth five times the borrower’s salary is expected ti trigger a rash of offers in the home loans sector. But the move raises questions about the market’s sustainability and the scope for innovation from lenders. By Catherine Turner.

National Geographic hunts documentary makers online

Marketing Week

National Geographic Channel has launched a user-generated website in a bid to find new documentary makers. The Frame Your World competition goes live this week. Aspiring documentary makers are asked to submit a three-minute documentary on the theme of what makes an everyday object seem extraordinary. Other users will then be able to vote and […]

Turner refocuses on interactive and in-house creative

Marketing Week

Turner Broadcasting is repositioning the sales team for its entertainment division in a move aimed at increasing its focus on interactive campaigns and producing in-house creative. The department, which handles sales for Turner TV channels including Cartoon Network, Toonami, Boomerang and Turner Classic Movies, it also launching a dedicated sales website to promote it services […]

Euro internet spend set to double

Marketing Week

Spending on pan-European internet campaigns will almost double within two years, with entertainment, travel and packaged goods firms leading the charge. The prediction comes from the European Interactive Advertising Association in research released this morning. The EIAA says that spending will go up by 92% by 2008 – making it the fastest growing part of […]

Peugeot appoints former Airbus boss as chief executive

Marketing Week

PSA Peugeot-Citroen has appointed former Airbus boss Christian Streiff as chief executive to replace Jean-Martin Folz, who is retiring in January. Streiff resigned as chief executive of Airbus in October after just three months in the role following disagreements over power sharing with directors of its controlling shareholder, aerospace group EADS. He joins Peugeot today […]

Dig for Fire joins Keep Britain Tidy roster

Marketing Week

Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS. The charity, which is part-funded from Department of Environment, Food and Rural Affairs, put out a Europe-wide tender. The pitch lasted four months. The agency will produce integrated work for ENCAMS’ […]

ASA appoints Lord Smith as chairman

Marketing Week

Lord Smith of Finsbury, the former Cabinet minister and Secretary of State for Culture, Media and Sport, will be the next chairman of the Advertising Standards Authority (ASA). Lord Smith – formerly the Labour MP Chris Smith – will succeed current chairman Lord Borrie QC on 1 July 2007. The appointment was made by the […]

Yell falls back on internet advertising as profits slump

Marketing Week

The internet is now the only source of advertising revenue growth for Yell as advertisers desert its printed directory. The directories company revealed that pre-tax profits dropped by 44% from £155.9m to £87.2m for the six months to 30 September. But in the UK, it reported a 3% increase in revenue to £351.6m, which was […]

Jumbo debuts in UK with adult trivia game

Marketing Week

Jumbo Games, one of the world’s largest manufacturers of jigsaw puzzles and board games, is making its UK debut with the launch of adult trivia game, Picture This?. The company has appointed Kent-based agency Nexus/h to handle the launch advertising and media planning and buying. A campaign will break later this week in women’s weekly […]

Ferrero hunts agency for Kinder Bueno after CHI split

Marketing Week

Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno. The company is talking to two undisclosed agencies about taking over the business. The pitch is being handled by Agency Assessments and a decision is due in the new […]

M&S records 33% profit rise

Marketing Week

Marks & Spencer’s “Your M&S” advertising campaign helped the high street retailer to add 33% – more than 100m – to its pre-tax profits for the six months to the end of September 2006.