Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

IMG picks two for licensing task

Marketing Week

IMG, the global sports, entertainment and media company, has appointed two new executive vice-presidents and co-managing directors to head its Worldwide Licensing & Consumer Products business. Tim Rothwell and Bruno Maglione, who have worked as a team for the past eight years most recently at Marvel Entertainment, will report directly to George Pyne, president of […]

Estate agents cash in on househunters’ net gains

Marketing Week

As the UK’s property industry defies expectations of a collapse, use of the internet by househunters continues to grow and a host of websites now vie for the attention of consumers and agents alike. Rightmove.co.uk has appointed Equinox Communications and Connect Communications to handle its £4.5m media and advertising business (MW last week) as it […]

Cash in on a good fit

Marketing Week

Events sponsorship is a good way of getting your brand noticed, but deals should only be agreed with well chosen partners, and as part of a marketing strategy with defined goals. By Martin Croft

Money can’t buy everything

Marketing Week

Workers judge their jobs by more than their pay packets, and to stay loyal they must be motivated and engaged, which is why staff incentive schemes are increasingly important. By Steve Hemsley. Of all the motivational ideas, inviting staff to a Stick Man Health Farm is one of the more unusual. Yet around 80 employees […]

Home and away

Marketing Week

There is a fine balance to be struck when choosing a conference location: for incentive impact, a ‘wow’ venue is often best, but for everything else it is hard to beat local attractions. By Ed Drayton. One of the first decisions when planning a business conference is where you’re going to hold it. Do you […]

Hutchinson quits Virgin Mobile

Marketing Week

Top Virgin Mobile marketer Graeme Hutchinson is leaving the company following its  £962m acquisition by NTL in July. Hutchinson, who has chosen to leave without a job to go to, has been with Virgin Mobile since it launched in 1999 and has occupied the roles of sales director, sales and marketing director and more recently, […]

Apple to gain upper hand in download battle

Marketing Week

Apple Computer is expected to steal a march on its bitter rival Microsoft this week, after BSkyB became the second company forced to suspend a movie download service because of problems with Microsofts software. Apple is launching in the competitive movie download market and is likely to use Microsofts problems as an opportunity to establish its own movie service…

Too much, too soon

Marketing Week

The unexpected success of a relatively unknown Irish cider brand has thrown the spotlight onto a much-neglected area of marketing. Demand planning is often restricted to big launches, but even the largest multinational can be tripped up by failures in research…

Save the Children launches global education drive for child war victims

Marketing Week

Save the Children, one of the UK’s biggest charities, is launching a major global campaign to provide education for the 8 million children affected by war. The Rewrite the Future campaign will break this week (September 12), across print, direct marketing and online across 40 countries. The charity will also send out mailshots to existing supporters […]

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