In-depth features, interviews and insights into marketing’s biggest issues.
Uncle Ben’s, the Mars Foods-owned rice and sauce brand, has redesigned its packaging as part of a revamp of the brand’s look that will also see it put Guideline Daily Amounts nutrition labelling on the front of packs. The new design aims to improve awareness of the number of products in the range and uses […]
Dial M for money and mainstream?
The Pullman Hotel brand is relaunching in Europe this week after a 14-year absence. Accor, the French hotel company, is resurrecting the brand as part of a repositioning of its portfolio. The company, which has 4,000 hotels across 13 chains around the world, is upgrading its Sofitel brand to luxury status as part of the […]
A new ski sports brand claims it will “revolutionise” the rental market with cheaper, better quality equipment that can be ordered online. Ski Republic, which is owned by winter sports group Favre Sports, is launching in France for this season. The brand will offer users the ability to order and pay for ski and snowboard […]
Air New Zealand is reviewing its 2m European advertising account, which has been handled by Fox Kalomaski for 12 years. It is thought the agency has been invited to repitch.
Premier Foods is understood to have handed the Loyd Grossman brand to Miles Calcraft Briginshaw Duffy, following its appointment to the food company’s £26m roster last month. It is thought the agency will also work on dairy brand Ambrosia. The move comes after Premier decided to retain McCann Erickson on its roster following a final […]
The ASA clamps down on ‘green’ claims in ads
Speculation is mounting about Virgin Money’s 23m media planning and buying account as it continues its battle to take over beleaguered Northern Rock.
BT is taking its first steps into advertiser-funded content by offering free films to people willing to accept ads from brands such as Renault, Coors and Norwich Union. It is thought that it will be the first broadcaster in Europe to offer users free download films in exchange for receiving ads. BT is launching a […]
Five is planning a “significant” relaunch of its online and video-on-demand (VOD) services next year. The news comes as the broadcaster insists it is still in talks to join Kangaroo, the on-demand joint venture announced by its terrestrial rivals. The channel says it is in “advanced discussions” with a number of potential partners and has […]
Adidas is ramping up its presence in UK football during the run-up to the Euro 2008 finals with a major deal to sponsor Sky’s online and mobile network. The move comes despite the England Football team’s failure to qualify for the tournament. The sports brand has signed a deal with Sky Digital Media to run […]
Web-based travel brand Airline Network is relaunching its website in a bid to tap into the popularity of social networking. The Airline Network’s new-look site, which goes live later this month, will allow visitors to build their own holiday itineraries using technology that will narrow down their options through a series of questions. The company […]
Despite its advantages, the internet has not killed off the need for travel when conducting gobal marketing research. Alicia Clegg reports on why immersion in other cultures is still very important. There was a day, around the time the internet was born, when industry pundits sounded the death knell of distance in market research. A […]
Tiger has appointed its CHI&Partners to handle its 1m media planning and buying business. It is understood the agency snatched the brief from incumbent PHDafter winning for its advertising account last month.
The Local Radio Company is seeking new acquisitions after a positive year, which has seen it decrease its losses. The group, led by former Jazz Fm chief executive Richard Wheatly, has decreased its losses from £18.5m last year to £8.5m for the year to September 30. It reports a 5% dip in group turnover from […]