Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

NPower blames Government targets for price hike

Marketing Week

Npower has blamed the Government’s energy efficiency targets for its decision to hike prices for gas and electricity. The energy provider confirmed today (January 4) that it is increasing electricity prices by 12.7% and gas prices by 17.2%. It also claims that it has been “forced to put up prices” because of the cost of […]

An open door policy

Marketing Week

Innovation was once confined to the R&D room, but easy access to ‘creative consumers’ eager to get involved, and new methods from research and insight agencies, is changing that. By Alicia Clegg

Is the Olympic pitch worth winning for kudos alone?

Marketing Week

The agency that wins the London 2012 pitch could be asked to become a low-level Olympic sponsor instead of taking a fee. It’s an idea which has caused consternation among those being asked to pitch. Several agencies have slammed the Games organisers for being “cheapskates” and have criticised the way the pitch is being handled, […]

Egg guinea pig ads are axed in overhaul

Marketing Week

Egg, the online bank brand, is axing its “guinea pig” campaign as part of a marketing-strategy overhaul. It aims to boost its focus on “product driven” advertising and offers. It is understood that the campaign, which had the strapline “tested and approved by guinea pigs”, was popular with the public, but had failed to raise […]

Mars to add smoothies to Starburst sweet range

Marketing Week

Mars UK is extending its Starburst sweets brand into fruit smoothies. It is understood that the new range is set to launch with a significant marketing spend, early next year. The new product is thought to be a 100% pure fruit smoothie that will target young adults and children, with similar flavours to the fruit […]

Nokia completes shake-up of marketing department

Marketing Week

Nokia has completed the sweeping restructure of its marketing department with the appointment of Chris Leong, the former Nokia marketing chief in China, to run its new marketing services division. Leong, who is also a former president of Grey Singapore, will report to Nokia’s new top global marketer, senior vice-president of marketing operations Pekka Rantala. […]

Fiat picks De Meo to run Alfa Romeo brand

Marketing Week

Fiat Group has appointed chief marketing officer Luca De Meo to run the Alfa Romeo marque just three months after promoting him to the top group marketing role. De Meo will retain his marketing role, but will also become global chief executive of Alfa Romeo, with a brief to spearhead the brand’s return to the […]

Portman Group contests on-pack alcohol warnings

Marketing Week

Alcohol industry group The Portman Group is challenging attempts to force alcohol manufacturers to use responsible drinking messages on packaging, with new research that claims that self-regulation is working. A survey, which is due to be published on Thursday, says that messages such as “drink responsibly” and the Drinkaware website address have appeared on 3 […]

National Express franchise win sparks marketing rejig

Marketing Week

National Express Group, the travel operator, is restructuring its marketing operations following its acquisition of the East Coast Mainline rail franchise relinquished by GNER last week. National Express East Coast, which is now operating the London to Edinburgh train route, is splitting the marketing team from its customer operations. Michelle Drage, the commercial director with […]

Ladbrokes TV ads cleared in first test of gambling rules

Marketing Week

A television ad for bookmaker Ladbrokes has been cleared by the Advertising Standards Authority (ASA) after complaints from viewers in what is the first test of tough controls on gambling advertising. The new rules, introduced in September as part of the Gambling Act, allow betting and gambling firms to advertise on TV with restrictions. The […]

Allergan plans to overhaul its brand and corporate image

Marketing Week

Allergan, the manufacturer of anti-aging treatment Botox and contact lens products, is understood to be planning a “major” overhaul of its brands and corporate image. The drive is expected following the appointment of McCann Erickson to its multimillion pound advertising account. Prior to the three-way pitch, involving McCann and two undisclosed agencies, Grey handled the […]