Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Turbulent times

Marketing Week

2006 was an ‘annus horribilis’ for national carrier British Airways, which endured scandal, bad press and rumours about its relationship with BBH, and already this year senior marketer Jayne O’Brien has quit. Yet, the airline aims to market its way out of trouble in 2007.

The quest for global appeal

Marketing Week

The more recognisable a brand is in the many varied markets around the world, the more benefits it will reap, but finding a universally appreciated concept is far from simple.

Flybe strikes a deal with Voyana over cruise launch

Marketing Week

Low-cost airline Flybe is ramping up the pressure on rival easyGroup with the launch of Flybe Cruise before the end of the month. The airline struck a deal with leading cruise broker Voyana to tap into the fastest growing sector in the travel industry. Flybe aims to become one of the largest suppliers of UK-to-UK […]

Capital needs to press Button for results

Marketing Week

Nick Button, Capital Radio’s new marketing director, acknowledges that his role comes with a certain amount of pressure but, three-and-a-half weeks into the job, he claims not to be feeling it. Button joins GCap Media’s flagship London station at a crucial time. In the Rajar results for the third quarter of 2006, the station recorded […]

Little Chef – past its sell-by date?

Marketing Week

Struggling roadside restaurant chain Little Chef was rescued last week just a day after calling in the administrators, but its latest white knight, turnaround specialist RCapital, will surely be its last. After years of turmoil, this looks like the final throw of the dice for one of Britain’s most iconic brands. RCapital is thought to […]

Toyota loses Philpott to Kia

Marketing Week

Paul Philpott, one of the car industry’s highest-profile marketers, is leaving Toyota GB after more than nine years. Philpott, Toyota’s commercial director, is tipped to join Kia UK as managing director next month. A Toyota spokeswoman confirms Philpott, who joined the company from Ford in September 1997, has resigned but will not comment on his […]

Unlock the power of brands

Marketing Week

Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg

A little less Soul, but Nitro aims for new digital life

Marketing Week

That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months. There were suggestions that Crouch, father of Liverpool and England footballer Peter, was leaving to become his […]

Indian bid bodes well for Vodaphone

Marketing Week

Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]

Top tips for the year ahead

Marketing Week

Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.