Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Buzz-y bodies

Marketing Week

Question marks over ethics and effectiveness are holding back the use of experiential and ‘buzz’ marketing by mainstream brand owners. Can researchers provide the answers? asks Alicia Clegg

Licensing grows up

Marketing Week

Brand licensing companies are no longer focusing solely on the children’s market, but are looking to engage with an older, and more affluent, audience with an eye for ‘retro chic’. By Nathalie Kilby

Ravel picks In2 for development task

Marketing Week

Ravel, the Clarks-owned high-street shoe retailer, has appointed marketing agency In2 to develop a new direction for the brand. The Marlow-based retail and leisure consultancy won a five-way pitch against undisclosed agencies to win the business. Ravel has previously used an in-house design and focused its advertising on below the line work. In2 will promote […]

Britvic brands marketing director leaves company

Marketing Week

Britvic director of brands marketing Richard Collins is leaving the soft drinks company at the end of the month. It is not clear if he has a job to go to or if he will be replaced at Britvic. Collins, who has been with the company for four years, is responsible for all marketing and […]

Sainsbury’s reviews direct marketing business

Marketing Week

Sainsbury’s has started a review of its direct marketing business, currently held by Proximity London. The supermarket chain, the UK’s third-largest grocer by market share behind Tesco and Asda, says the account is worth £1m. The Haystack Group has been appointed to assist with the pitch, which will be led by Sainsbury’s brand director Helen […]

Football League appoints Philips boss as Championship director

Marketing Week

The Football League has poached Andy Knee, head of sponsorship at electronics giant Philips, to be a director of The Championship. Knee has been given a brief to raise the profile of the 24 teams in English football’s second tier, in a bid to attract sponsorship and investment. He spent four years at Philips, and […]