Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

UK Lexus director moves to Toyota GB in restructure

Marketing Week

Lexus GB director Steve Settle has moved to the new role of director of customer services at parent company Toyota GB as part of a wider restructure at the Japanese marque’s UK business. Settle, who has run Lexus GB for almost three years, will lead a new aftersales division within Toyota’s marketing department from the […]

Stella Artois chalice-glass promotion to combat theft

Marketing Week

Stella Artois is giving away its branded chalice lager glasses to consumers in its latest promotion running across UK supermarkets. The lager brand claims the promotion will help combat the “theft” of the chalice glasses from pubs across the country. The stolen glasses are being sold for as much as 10 on eBay. The promotion […]

Virgin Galactic to launch space travel brand designs

Marketing Week

Richard Branson is to unveil the official branding and marketing plans of his space-travel project Virgin Galactic, next month in New York. The event, taking place on January 23 at the American Museum of Natural History, will see designs for the spacecraft White Knight II and SpaceShip Two revealed, along with a new logo. Will […]

What can other newspapers learn from the Indy’s David Greene?

Marketing Week

Taking a cursory look at the latest performance data for national newspapers and their websites, David Greene’s decision to call time on his role as marketing and circulation director at Independent Newspapers might appear prudent. Greene, who is leaving in May next year, as revealed on Marketingweek.co.uk, may be a rarity among newspaper marketing chiefs: […]

TUI Travel widely tipped to consolidate media account

Marketing Week

TUI Travel, the holiday company formed from the merger of TUI and First Choice Holidays, is reviewing its £25m media planning and buying account. The travel company is expected to consolidate the account and is understood to have asked Walker Media, the incumbent on the First Choice account, and Media Planning Group, which handles the […]

EMAP Radio sale puts Global at risk of being eclipsed

Marketing Week

There was much disappointment – and even a little anger – last week when the chance to buy EMAP Radio was snatched away from radio-specific bidders by consumer magazine group H Bauer. Bidders included former Chrysalis chief executive Phil Riley, who led a bid for buyout group Veronis Suhler Stevenson, and Tim Schoonmaker, the former […]

How much do newspapers need the NMA?

Marketing Week

Express Newspapers’ dispute with the Newspaper Publishers Association (NPA) once again throws the spotlight on the industry’s trade bodies and their relationship with those funding them. Last week’s dispute centres on Express Newspapers’ failure to pay a bill of £100,000. The newspaper group also withdrew its support for the Newspaper Marketing Agency (NMA), the marketing […]

Greetz card company on the hunt for digital agency

Marketing Week

Greetz, an online greeting card service that sends real cards through the post, is talking to digital agencies ahead of a £2m UK launch next year. Greetz UK country manager, Gavin Stirrat, says that he is talking to i-Level, Agency Republic and Media Contracts on a “relatively informal” basis. Greetz is operating a pilot scheme […]

Beware the ‘official’ bandwagon

Marketing Week

Sponsoring high-profile sporting events is a good way for a brand to get noticed but if fans think it is just trying to cash in on the popularity, this attention will not always be welcome. By Paul Gander

Orange seeks to regain its zest

Marketing Week

Orange is one of the great marketing success stories of recent times but even parent company France Telecom (FT) admits the brand has lost some of its lustre. In the New Year FT is bringing in Virgin Mobile founder Tom Alexander in a bid to rediscover the sparkle that made the operator the darling of […]

2007: A year to remember

Marketing Week

This has been a year of marketing battles and agency bust-ups, flashy new product launches and an avowedly unflashy new Prime Minister. In 2007, we have witnessed some stratospheric highs and nadir-scraping lows, while a number of pivotal events have wrought changes across many of marketing’s biggest sectors. Significant events include the introduction of smoking […]

Renault promotes marketer to management committee

Marketing Week

Renault has promoted senior vice-president of global marketing Stephen Norman to its management committee just three months after he joined the French marque from Fiat. Norman, who reports to executive vice-president of sales and marketing Patrick Blain, joins the management committee on January 2 along with senior vice-presidents Michel Balthazard (pre-engineering, projects and requirements), Christian […]