In-depth features, interviews and insights into marketing’s biggest issues.
The news that campaign group Sustain is calling for all government departments to ban staff from drinking bottled water on its premises comes at a vulnerable time for the bottled water industry, which has been hit by a welter of adverse publicity in the last year. Sustain is compiling a report of local and national […]
McCann Erickson has won the Hovis and Quorn accounts after retaining its place on the £26m Premier Foods roster. It will also retain Mr Kipling, Cadbury Cakes, Sharwoods and Bisto. The food company has split its brands between McCann Erickson and Miles Calcraft Briginshaw Duffy, which won its place on the roster in November (MW […]
Departing McCann Erickson chief executive Stephen Whyte has ruled out another job in advertising, and says he is planning to launch a business start-up. Whyte, whose departure was exclusively revealed on marketingweek.co.uk this week, wants to devote time to developing his new project, which he says is “definitely not an ad agency, but within the […]
Landwind, the Chinese car brand launching in Europe this year, is poised to appoint Spirit Advertising to handle its £20m advertising account after a protracted pitch. Media Planning Group, which pitched with Spirit, is thought to be in line to pick up the company’s media planning and buying business. The two agencies competed against an […]
The Milk Development Council has appointed the National Schools Partnership, after a five-way pitch against four undisclosed agencies, to create a campaign targeting teenagers. The NSP, a specialist schools marketing agency, is now working on a campaign that aims to encourage secondary schools to reintroduce milk. The work is being developed for the second quarter […]
The Advertising Association (AA) is preparing to launch a review of digital media in an attempt to future-proof self-regulation of the medium. It will launch a consultation with members and other stakeholders at the end of this month and continue tougher lobbying, its stance under chief executive Baroness Peta Buscombe who joined the AA at […]
Titan Worldwide, the outdoor company, has promoted UK marketing director David Etherington to senior vice-president and worldwide marketing director. Etherington will lead Titan’s worldwide marketing and advertising strategy and will relocate to the company’s New York office for the role. He will remain in the UK until a replacement is found. Titan Worldwide president and […]
Mobile advertising agency 4th Screen Advertising has signed deals with Associated Newspaper Group (ANG) and Teletext. Under the agreements, 4th Screen will manage mobile advertising for the WAP portals of both Teletext and ANG-owned Metro. The agency will also help the two brands to secure advertisers as part of the deal. The deal will give […]
Universal McCann has been awarded the 1m media planning and buying account for the Brazilian Tourist Board. The agency won the business without a pitch.
Red Bee Media has appointed former Carlton Screen Advertising chief executive Adam Poulter to executive commercial director. Poulter, who will also join the executive management team at the agency, will oversee strategy, sales and marketing, technology, client management and new product development for the production, creative services and playout company. He will report to chief […]
The Football League has signed up to Getmemedia.com, the online marketing and media ideas directory, to find three official partners for the 2008/09 season. The League is offering potential partners a variety of opportunities including stadium advertising, promotional match tickets and “club experiences”. The new sponsors will join energy provider e.on, which is already an […]
Virgin Radio is to compete directly with both radio production companies and advertising agencies with the launch of a division that will make branded content for clients. Virgin Radio Audio Business, which it claims is a first among UK radio operators, is working on its first project with an undisclosed client. The division will be […]
The break-up of EMAP, one of the UK’s foremost media players, has been a drawn-out affair but few expected the development we got. Just as the media world was heading off for its Christmas break, the final piece of the EMAP empire, the business-to-business and events division, was sold to Guardian Media Group and private […]
Brands are using environmental promotions to make short-term sales gains, but campaigns must be ethically ‘watertight’. Only that way can long-term results be guaranteed, says David Benady
Retailers across the country failed to ring in the New Year or a great deal else on their cash registers as consumers tightened their purse strings going into an economic slowdown. But as a host of brands cast a long shadow over the sector with their bleak Christmas trading updates, one retailer, the John Lewis Partnership, stood out from the crowd.