Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Honda sticks it to Livingstone in battle for 4×4 survival

Marketing Week

If Ken Livingstone’s punch-up with the car industry was a boxing match, it would have been stopped long ago. London’s mayor delivered a low blow when he introduced the congestion charge in 2003, but he has not let up and is continuing his assault with proposals to charge 4×4 owners £25 a day to drive […]

Holidays in cyberspace

Marketing Week

The UK travel industry is having to face up to change as package deals fall out of favour and independently minded holidaymakersturn to the internet to plan and book their breaks. But even major brands are unsure of how beat to utilise the new technology. By Mark Choueke.

Driver at the engine

Marketing Week

WCRS, under the auspices of Engine, is going from strenth to strength, last week scooping 75m BSkyB. But there are fears it is too dominant for a group promising the first truly intergrated service, and that fellow agencies will struggle to fulfil their potential beneath its shadow. By Caroline Parry.

EMAP offloads struggling Bliss

Marketing Week

EMAP Consumer Media has sold teen title Bliss to Panini, the football sticker album business. Market leading title Bliss has suffered a slide in circulation, with sales down 22.7% year on year in the six months to June, according to the Audit Bureau of Circulations (ABC). In 1997 it was selling more than 400,000 a […]

News Magazines wins Sky publishing contract

Marketing Week

News Magazines has won the contract to publish BSkyB’s Sky Magazine from incumbent John Brown. News Magazines was set up as a division of News International last year to develop consumer publications. Both News International and Sky are controlled by Rupert Murdoch’s News Corporation. The magazine division is run by chief executive Camilla Rhodes and […]

Jessops poaches top marketer from Boots

Marketing Week

Jessops, the UK’s biggest specialist photographic retailer, has poached Ian Linnington from Boots.com to be its new marketing director. Linnington, who starts at Jessops in January, has held a number of positions at Boots both in the UK and overseas. Most recently, he was commercial director for Boots.com and New Channels. Jessops is repositioning itself […]

Omnicom takes majority stake in 180 Amsterdam

Marketing Week

Omnicom Group has bought a majority stake in independent hotshop 180 Amsterdam. 180 has shared its biggest account, Adidas, with Omnicom owned TBWA/Worldwide since 2002, and earlier this month Sony Electronics America split its $56m (28.6m) advertising business between 180 and another Omnicom network, BBDO.

Equality law ad sparks gay rights anger

Marketing Week

Gay rights campaigners are urging the Advertising Standards Authority to investigate a “discriminatory” and “inflammatory” ad from a Christian group. More than 15 complaints have been lodged with the advertising watchdog since the advert from Coherent and Cohesive Voice ran this week in The Times newspaper. The advert urges people to write to communities secretary […]

Fremantle lures interactive head from Channel 4

Marketing Week

FremantleMedia has poached Channel 4 new media executive Robert Marsh to head its interactive and telephony business in the UK. Marsh, previously new media head of commissioning and producer relations at the broadcaster, joins as FremantleMedia Licensing Worldwide (FLW) vice-president of interactive and telephony. He will be responsible for managing FremantleMedia’s mobile content, on-screen telephony […]

Toyota chief becomes SMMT president

Marketing Week

Toyota Motor Europe senior vice-president Graham Smith has been named as the next president of the Society of Motor Manufacturers and Traders (SMMT). Smith, who was managing director of Toyota GB for 10 years until he was handed the new European role earlier this year (MW July 6), succeeds Roger Putnam on January 1. Putnam, […]

Sony Ericsson plans more branded stores

Marketing Week

Sony Ericsson is planning to open at least 10 more own-branded retail stores around the world after launching its first in London this week. The mobile giant, which has just celebrated its fifth anniversary, has signed a deal with Carphone Warehouse to operate and manage the store in Kensington, as first revealed by marketingweek.co.uk last […]

Eat Natural picks head of ‘taste matters’

Marketing Week

Eat Natural, the cereal bar brand, has appointed Harriet Gregory to oversee all new product development. She joins the company from Marks & Spencer, where she also worked in product development. Gregory, who has already taken over the role, takes the title head of “taste matters”. Praveen Vijh, co-founder and director of Eat Natural, says […]