Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Premier Foods hands MCBD Loyd Grossman and Ambrosia brands

Marketing Week

Premier Foods is understood to have handed the Loyd Grossman brand to Miles Calcraft Briginshaw Duffy, following its appointment to the food company’s £26m roster last month. It is thought the agency will also work on dairy brand Ambrosia. The move comes after Premier decided to retain McCann Erickson on its roster following a final […]

BT Vision trials ad-funded content

Marketing Week

BT is taking its first steps into advertiser-funded content by offering free films to people willing to accept ads from brands such as Renault, Coors and Norwich Union. It is thought that it will be the first broadcaster in Europe to offer users free download films in exchange for receiving ads. BT is launching a […]

Five plots major online and VOD upgrade

Marketing Week

Five is planning a “significant” relaunch of its online and video-on-demand (VOD) services next year. The news comes as the broadcaster insists it is still in talks to join Kangaroo, the on-demand joint venture announced by its terrestrial rivals. The channel says it is in “advanced discussions” with a number of potential partners and has […]

Adidas builds presence in UK football with Sky deal

Marketing Week

Adidas is ramping up its presence in UK football during the run-up to the Euro 2008 finals with a major deal to sponsor Sky’s online and mobile network. The move comes despite the England Football team’s failure to qualify for the tournament. The sports brand has signed a deal with Sky Digital Media to run […]

Airline Network sets up social travel site

Marketing Week

Web-based travel brand Airline Network is relaunching its website in a bid to tap into the popularity of social networking. The Airline Network’s new-look site, which goes live later this month, will allow visitors to build their own holiday itineraries using technology that will narrow down their options through a series of questions. The company […]

Using the face-to-face approach

Marketing Week

Despite its advantages, the internet has not killed off the need for travel when conducting gobal marketing research. Alicia Clegg reports on why immersion in other cultures is still very important. There was a day, around the time the internet was born, when industry pundits sounded the death knell of distance in market research. A […]

New bill proposes pre-9pm junk food ad ban

Marketing Week

The Government will come under more pressure to introduce a total ban on advertising “junk” food on TV before 9pm today (December 4) with the introduction of a new private members bill. The bill, tabled by Labour MP Nigel Griffiths, proposes an outright ban on TV advertising before 9pm and further restrictions on non-broadcast advertising. […]

Channel 4 poaches Shennan for radio task

Marketing Week

Channel 4 has poached Bob Shennan, the controller of BBC Radio Five, to head the launch of its three new digital stations. He will take over the director of radio job from Nathalie Schwarz, who has been promoted to the Channel 4 board as new business and corporate development director. Shennan will be responsible for […]

Nectar and Airmiles sold to Canadian operator

Marketing Week

LMG, the owner of the Nectar and Airmiles loyalty schemes, has been bought by Canadian loyalty marketing company Aeroplan for £350m. LMG chairman Sir Keith Mills will step down from the company when the acquisition is complete. Rupert Duchesne, Aeroplan president and chief executive, says the move forms part of an acquisition strategy that will […]

Easy Living launches “eco edition”

Marketing Week

Easy Living, the Cond矎ast-owned women’s monthly magazine, is launching a compact “eco edition” in response to reader demand for a convenient but green product. It claims it is the first glossy womens magazine to offer a environmentally friendlier paper option.