In-depth features, interviews and insights into marketing’s biggest issues.
Bank of America is scrapping the MBNA brand in Europe as it gears up for the launch of a second card in the market. It is understood that the MBNA card will be relaunched under the Bank of America. The news follows the decision last week to appoint WPP Group-owned branding agency The Brand Union […]
Procter & Gamble (P&G) is launching a home hair colouring product that it claims will be a major breakthrough for the category.
With a growing number of retailers bemoaning the lack of new product development in the soft drinks market, it is little wonder that all eyes are on Suso, a new carbonated drink made with 100% fruit juice being launched by former Red Bull managing director Harry Drnec. Suso is being rolled out across the off-trade […]
When EMI owner Guy Hands announced what he called a “revolutionary structure” at the music company, including swingeing cuts across its marketing departments (MW last week), he also said he was planning to introduce corporate sponsorship of albums and artists. While the notion of the next Coldplay album being brought to you by Sudafed, or […]
It comes as no shock that, so early in 2008, the founders of BLM Media have decided to sell the agency. For much of 2007 Steve Booth, Nick Lockett and Charlie Makin found themselves at the centre of frenzied speculation about BLM being up for sale. Suitors apparently included WCRS holding company Engine Group, which […]
Relevance is paramount when it comes to search marketing because delivering landing pages that fail to meet users’ expectations can do serious damage to a brand. Martin Croft reports
Brands must measure the impact that point of purchase drives are having with consumers, and examine whether having a memorable display will result in a sales uplift. Daney Parker reports
In advertising I expect that most agencies, media companies and their network owners have this year resolved to become totally integrated communications houses, where an idea can be executed across multiplatforms, working in harmony in brand teams that include their customers. Fair enough as ambitions go, but I wonder if that “one size fits all” […]
Twenty-one, they say, is the year when you grow up; learn to see the world in a different light and act accordingly. There was certainly an element of that in the 21st Epica awards, which mark creative achievement in advertising and are unique in being judged by specialist journalists rather than the people who create […]
Energy brand npower and car marque Renault are leading the way in re-inventing a once frowned upon marketing tactic. The brands are targeting children with campaigns using cartoon characters, online games and discounts. The schemes are designed to get kids to change their behaviour and to persuade their parents to join in too. It sounds […]
Morrisons has reported strong results for the Christmas period, which it says were driven by its new advertising campaign and promotional deals. The retailer has reported like-for-like sales, excluding fuel, of 9.5% for the six weeks to January 6. The Bradford-based supermarket says that its new advertising campaign, which was created by Delaney Lund Knox […]
The Daily Mail’s website had the highest proportion of international visitors of all traditional UK media brands in November, according to comScore’s World Metrix audience measurement service. The research shows that 69% of the Daily Mail’s 7.6 million visitors were from outside of the UK.† It also shows that 59% of the 18.8 million visitors […]
BBC Three, the digital “youth” channel, is axing its “blobs” channel ident characters in a bid to relaunch as a multi-platform channel brand and reconnect with its target audience. The channel will also become the corporation’s only non-news property to simulcast on the internet.
Agencies will not receive an exemption from the Transfer of Undertakings (Protection of Employment) laws, according to the Department for Business Enterprise and Regulatory Reform (BERR). The industry has been lobbying the department to be excluded from the regulations but has now been told that this is unlikely to happen. It is understood that BERR […]
The growth of online will drive UK ad spend to grow as much as 37.9% to 22bn by 2019 despite a drop in classified recruitment ads, according to a report published by the Advertising Association (AA).