In-depth features, interviews and insights into marketing’s biggest issues.
Time Out group marketing director John Luck is leaving the company after three years. It is understood he is in talks with a number of undisclosed companies about a new role. The listings magazine group is seeking a replacement and is understood to be considering at least one internal candidate as well as looking outside […]
Times Media’s sales and marketing director Katie Vanneck is overhauling the company’s marketing division and switching its emphasis away from promotions to retaining loyal readers (MW last week). It is a strategy that has been met with a mixture of approval and scepticism by the newspaper industry. Most media buyers approve because they have long-championed […]
Only tailored and innovative point of purchase material that allows brands to stamp their DNA on in-store displays will be successful in the constant battle for retail floorspace, says Sarah Rayner
There’s no disputing that affiliate marketing can be effective, but with marketers knowing little about it, and affiliates knowing little about advertising, the scope for bad practice is wide. By Martin Croft
Eyecatching website content can be good but not if it is at the expense of usability. The novelty of an attractive website will soon wear off if all consumers can do is look at it. By Nathalie Kilby
DHL has handed its 200m global advertising account to Ogilvy Advertising after a final pitch against M&C Saatchi. The WPP agency was the incumbent in the US and Asia but has now scooped the entire global business following the review.
Home Secretary Jacqui Smith has vowed to take on the UKs urban gangs and fight youth violence after a spate of high-profile gun and knife murders. But a key issue she has yet to address is the role media communications should play in the battle and whether an ad agency is needed. The Home Office says it is considering the best use of communications regarding this issue (MW last week).
It is received wisdom in the marketing and advertising world that a campaign strapline should reflect what a brand or company is about. It seems so simple – make the tagline true to the company and consumers will trust the brand and buy the product. When a strapline works, it becomes a rallying cry that […]
Virgin Medias strategy chief Ernie Cormier is leaving the company as part of a wider restructure following the departure of chief executive Steve Burch. It is thought Cormier will step down as managing director of strategy in the new year.
AOL UK has appointed former GCap Media commercial director Duncan George as sales director. He will take over the role on December 3. George, who left the radio group this summer, will lead the UK sales operation and be responsible for building the internet company’s sales capability in line with its ad supported web strategy. […]
Fiat is opening a new “experience centre” in London to act as a focal point for its brand. The site, in Wigmore Street, marks a return to Central London for Fiat, which last operated a dealership in the city in 1995. The two-storey centre, to be known as Fiat Marylebone, will double as an event […]
Enjoy England, VisitBritain’s domestic marketing arm, has launched a new burst of its “Rural Recovery” campaign. The ongoing marketing strategy aims to improve the profile of the countryside. Sheffield agency Front has produced a 26-page DM brochure to be mailed to half-a-million homes promoting short domestic breaks in the winter. The campaign has been developed […]
Retailers can expect strong Christmas sales despite tough trading conditions but will see a slump in the New Year, warns the British Retail Consortium. It predicts that sales of Christmas-related goods will top £12bn this year. The BRC also says that much of the growth over the festive period will be driven by discounting and […]
Barclaycard is launching a credit card aimed at helping people meet the costs of tackling household carbon emissions. Barclaycard Breathe Easy will allow customers to borrow money to make their homes more energy efficient and repay the loan at a discounted rate. The card, which will be launched in summer 2008, will also offer cardholders […]
The British Red Cross is launching a digital campaign to raise awareness of HIV among teenagers and young adults. It will launch today (November 26) across social networking sites such as MySpace. The campaign, called HIV: What’s the Story?, will include videos of three fictional characters with related stories that are affected by HIV. It […]