Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

COI picks client services chief for commercial role

Marketing Week

COI has promoted client services director Ian Hamilton to the new role of commercial director. The position has been created as part of a restructure that aims to improve its relationship with Whitehall clients. Hamilton, who will report to chief executive Alan Bishop, will have a brief to liaise with COI’s clients and the Office […]

National Express overhauls marketing for united brand

Marketing Week

The National Express Group is restructuring its marketing operations as it unites its various divisions under a single company-wide brand. The company has created a new strategic marketing department to oversee its activities, to be headed by Paul Bunting, currently chief executive of the National Express coach business. As director of strategic marketing, Bunting will […]

Will the UK follow the US lead in the ethnic beauty market?

Marketing Week

Black and Asian consumers in the UK are not being properly catered for by the beauty industry, according to research from Mintel (MW last week). A new report says the market for ethnic cosmetics in this country has grown by 24% since 2002, but is still worth only £65m, a scant 2% of the total […]

Survey reveals travel websites misleading consumers over price

Marketing Week

The Association of British Travel Agents (ABTA) has warned holidaymakers to be on their guard against false advertising after a survey found that 50% of websites selling airline tickets misled customers. The EU survey looked at 447 travel sites across mainland Europe and found 226 “irregularities” that breached European guidelines on pricing. EU consumer commissioner […]

Coke’s CSR focus: better late than never

Marketing Week

Coca-Cola has just been the critical focus of an hour-long Channel 4 Dispatches documentary peering into its corporate practices (MW last week). Yet some observers believe the soft drinks company’s belated concentration on social responsibility will offset the damage done to its brand image across the world. The documentary, which was screened on Monday, made […]

Hyundai calls 10m pitch for pan-European launch

Marketing Week

Hyundai Motor Europe has called a pitch for the pan-European launch of its i10 model. It is thought the business is worth up to £10m. The company has shortlisted German incumbent WOB, its Spanish agency Revolution and non-roster shop Mother to pitch for the brief. The UK incumbent Vallance Carruthers Coleman Priest is not involved […]

Sony Ericsson in search for sports agency

Marketing Week

Sony Ericsson is looking to appoint a sports marketing agency to its roster ahead of a renewed sponsorship push. The mobile phone manufacturer already sponsors the women’s tennis tour in a £50m deal that is the biggest in women’s sport. But sources claim it is looking to move into other sports, including football, and it […]

Subaru hands MCBD first brief for new Boxer diesel model

Marketing Week

Miles Calcraft Briginshaw Duffy has been handed its first brief from Subaru Europe. The UK incumbent has been appointed to handle the launch of the Subaru Boxer diesel following a pitch against other local incumbent agencies. MCBD will create a TV-led campaign for the Boxer model that will run in up to ten markets, including […]

Internal promotion as Saatchi restructures

Marketing Week

Saatchi & Saatchi is planning to promote Neil Hughston, managing director of its interactive division, as part of chief executive Robert Senior’s plans to restructure the agency (MW last week). The move comes as the agency denied rumours that Senior…

TCA to raise profile of eye charity Fight for Sight

Marketing Week

The Communications Agency (TCA) has been appointed to handle an advertising brief for the eye-disease charity Fight for Sight, following a three-way pitch against undisclosed agencies. The integrated agency will produce a campaign for the charity to help raise its profile. TCA will also help to improve its existing and new streams of fundraising. The […]

Will Saatchi & Saatchi UK’s restructure put it back on track?

Marketing Week

Less than two years after Saatchi & Saatchi UK put together a girl band to help promote brands to young people, the agency is disbanding the division that came up with the idea. Branded content unit Gum was launched to great fanfare at the end of 2005 by then UK chairman and chief executive Lee Daley. But fast-forward two years, Daley is gone and Gum is being scrapped by the agency’s new chief Robert Senior (MW last week).