Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Launching the lead balloon

Marketing Week

Do you know anyone who actually likes the recently-unveiled London 2012 Olympics logo? How could they have got it so wrong in terms of public and professional response? And what does the whole incident say about the UK’s branding and marketing industry? By John Stones

Price sites take a direct hit

Marketing Week

Direct Line, the first no-middleman insurance service, has launched a salvo against price comparison sites, saying these ‘people’s champions’ are merely brokers in disguise. And with sky-high valuations in the news, the future is not so assured for switch sites. David Benady reports

Virgin launches branded free-to-air channel

Marketing Week

Virgin Media TV is launching its first Virgin-branded free-to-air television channel, Virgin 1. The general entertainment channel will be available on Freeview, cable and Sky from the autumn. The cable company’s plans follow news that media regulator Ofcom is to begin consulting on rival BSkyB’s plans for a pay-TV service on Freeview. Virgin 1 will […]

Critics deride logo for 2012 Olympics

Marketing Week

The London Organising Committee of the Olympic Games (Locog) is taking a critical mauling from designers and branding experts after the unveiling of its new emblem. The backlash against the Wolff Olins-designed logo has taken Locog by surprise. It says it spent months preparing for the launch of the new brand identity, based on the […]

Graphico handed digital strategy London Eye brief

Marketing Week

The British Airways London Eye has appointed a new digital agency after a six-way pitch, replacing the Open Agency with Graphico. Graphico has been tasked with creating a new digital strategy and developing an eCRM programme to build long-term relationships with consumers. London Eye marketing director Helen Bull oversaw the pitch. Graphico will create a […]

GapYear.com and APS launch card for student travel

Marketing Week

A new pre-paid card called GapYear for students embarking on a travel expedition is being launched later this month. Advanced Payment Solutions (APS) and GapYear.com have formed a partnership to launch the GapYear cashplus Mastercard. The chip and PIN card will be promoted as an alternative to carrying excess cash or traveller’s cheques, and can […]

Evening Standard head slams ads

Marketing Week

The Evening Standard’s new managing director Andy Mullins has hit out at the paper’s previous advertising campaign, condemning its strapline as “defensive” and “short-termist”. Mullins says that the “There are papers. Then there are Standards” strap-line, created earlier this year, does not represent the future for the newspaper. Mullins’ comments follow the advertising review called […]

Toyota pulls Prius ad after exaggerating CO2 benefits

Marketing Week

Toyota has been banned from running a television ad for its hybrid Prius car until it removes claims that the vehicle emits less CO2 than an equivalent family car. The Adverting Standards Authority (ASA) upheld a complaint that the Japanese carmaker exaggerated the environmental benefits of the car and has ruled the ad should not […]

New campaign – Virgin Radio

Marketing Week

Virgin Radio is launching a major press campaign to support its summer festival season. It will promote the station’s live coverage and competitions to win tickets to the sold-out V Festival. The campaign, which has been created in-house, has the strapline “You want some?” and will run across a range of consumer lifestyle magazines, including […]

Recruitment sites battle social networking

Marketing Week

The online recruitment sector is gearing up for a pre-emptive land grab as social networking sites look to muscle in on this increasingly lucrative area. Ad accounts are being reviewed by recruitment sites looking to build their profiles with job seekers and employers, while social networks such as MySpace and Facebook are entering the arena […]

150,000 To take part in ethical and green study

Marketing Week

Research group Toluna has launched a specialist research panel of over 150,000 consumers to study attitudes around green and ethical issues. Toluna says GreenConsumer panel has been rolled out in response to growing demand for green and ethical consumer research studies across the packaged goods and automotive sectors. The company claims that the sample size […]

Filofax briefs BLM Red to create fashion-led brand

Marketing Week

Filofax, the personal organiser brand, has appointed BLM Red to handle its media planning and buying account ahead of a marketing push at the end of the year. The business moves from Goodstuff without a pitch. BLM Red is now developing an integrated campaign that will focus predominantly on press and outdoor but it will […]

Indesit to take Hotpoint into Europe

Marketing Week

Indesit, the Italian-owned white goods company, is launching Hotpoint in mainland Europe as part of a strategy to phase out Ariston and simplify its brand portfolio. The company is launching a dual-branded range in Italy and plans to roll it out across Western and Eastern Europe over the rest of the year. It will be […]