Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Ennals leaves Digital UK for Nike

Marketing Week

Digital UK chief executive Ford Ennals is leaving the digital switchover body to join sportswear giant Nike as president of footwear and leather goods. The news comes just weeks after the analogue switch-off began. Ennals told staff in an e-mail that he would be leaving in February. He said: “This has been an extremely difficult […]

LondonLite slams rivals’ recycling policy

Marketing Week

Vendors of freesheet LondonLite believe rival papers do not take recycling seriously, according to campaign group Project Freesheet. The claim was made at a meeting between the group and 40 LondonLite distribution team leaders. Project Freesheet says that the vendors of the Associated Newpapers-owned LondonLite claim that they collect around 350 bags of free newspapers, […]

Phone gamblers boost Ladbrokes profits

Marketing Week

Ladbrokes has seen profits almost double over the past four months due to heavy losses by its “high roller” telephone gamblers. The rise in phone sales offset a poor performance by the chain’s high street betting shops. The company says that profits rose by 84% for the four month period to the end of October […]

Telegraph Media scraps marketing director role

Marketing Week

Telegraph Media Group (TMG) has axed its marketing director role and promoted senior brand manager Emma Fraser to the new role of head of brand communications. The group has scrapped the role following the departure of former marketing director Katie Vanneck earlier this summer. It is understood that Fraser’s role will include more marketing responsibility, […]

Olbas unveils flu pill

Marketing Week

Olbas is launching a 2m campaign to support the launch of its first tablet-based remedy, Olbas Powerflu. The TV ad, created by Bray Leino, uses “live action” overlaid with computer generated imagery (CGI) to show two cold sufferers as they struggle through the day.

Black and Asian women ‘ignored’ by beauty firms

Marketing Week

Ethnic consumers are forgotten by the beauty industry according to the latest research from Mintel. It says black and Asian consumers are not being adequately catered for by cosmetics and beauty brands, which need to invest in rebranding and advertising to woo consumers. Mintel says the UK market for ethnic cosmetics and toiletries has grown […]

Alcohol ads face close scrutiny by Government

Marketing Week

The Government has given its strongest indication yet that alcohol advertising will come under greater scrutiny in a bid to tackle binge drinking. Dawn Primarolo, minister of state for public health, has ruled out higher taxation on alcohol but has said advertising will be closely examined. Speaking on Radio 4’s Today programme, Primarolo said that […]

C4 accuses Coke of child labour abuse

Marketing Week

Coca-Cola is due to come in for fresh criticism next week over its corporate practices following allegations of child labour and environmental abuses to be aired on television next week. The Channel 4 documentary, presented by comedian Mark Thomas, will make a series of grave charges against Coca-Cola, including the allegation that it is employing […]

Board-level marketer will ‘remove sleaze’ from Sport

Marketing Week

Sport Media Group, the new owner of the Daily Sport and Sunday Sport, is looking to create a board-level role for its new marketing director. The marketer will be tasked with moving the image of the titles away from soft pornography and the sex trade into lads’ mag territory. The candidate will sit on a […]

BT head of branding quits for university lecturer role

Marketing Week

BT head of brand strategy James Freund is leaving the company after nine years to become a marketing lecturer at Lancaster University Management School (LUMS). During his time at BT, Freund conducted the global research programme that led to the creation of the O2 brand and played a central role in its development. He also […]

BMI shakes up marketing division

Marketing Week

The airline BMI is reviewing the structure of its marketing department, following the departure of commercial director Adrian Parkes earlier this year. Peter Spencer, previously senior manager of commercial operations for Qatar Airways, is currently overseeing the commercial director role, which also includes global marketing. Spencer arrived at the company from the Middle East in […]