In-depth features, interviews and insights into marketing’s biggest issues.
BT is tipped to appoint Mediaedge:cia to handle its 65m media-buying account, following a two-month review. The move would consolidate BT’s entire media planning and buying business into the WPP agency.
Unilever has appointed Be Communications as its product placement agency ahead of its first foray into the area. The packaged goods giant is trialing the strategy across 20 brands including Persil, Dove and Magnum.
Initiative UK chief executive and joint operating officer for Europe Jerry Hill is understood to be in talks with parent company Interpublic Group about taking a global, client-facing role at Initiative.
The London Evening Standard is launching a pay-as-you-go version of its Eros Reward Card, in an attempt to widen its appeal.
VisitBritain has joined forces with Yell to promote local and regional tourism through special sections in its Yellow Pages directories. From this month, each of the 104 regional 2008 editions of the directory will contain a six-page editorial preface sponsored by the tourism body showcasing “Great Days Out in Britain” from Visit-Britain’s EnglandNet database of […]
That James Murdoch is leaving Sky for News Corp, Sky’s largest shareholder, has shocked few in the industry, who say an expected five-year tenure has been cut short by acquisitions such as Dow Jones. That he will remain London-based, as News Corporation chairman and chief executive of Asia and Europe, rather than New York bound, […]
Search must develop greater levels of sophistication now the rich media capabilities of Web 2.0 have allowed the marketing tool to marry the power of PR with technology. Martin Croft reports
When Jayne-Anne Gadhia returned to Virgin Money in February after five years with Royal Bank of Scotland (RBS), charged with ramping up sales of financial products, she could hardly have imagined that a chance to short-circuit a process that would have taken years would arrive only a few months later. Northern Rock has named Sir […]
Independent Newspapers marketing and circulation director David Greene is leaving the company after ten years. Greene, who steps down in May next year, is understood to be setting up his own consultancy working across marketing, promotions, distribution, sponsorship and events. Greene has spent more than seven years in the top marketing role at the publisher […]
Capital Radio programme director Scott Muller is leaving the station after 18 months in the role. He will remain within GCap in a group programming role. Muller, who joined in April 2006, leaves the station just months after Paul Jackson (pictured) joined as managing director. Jackson announced an overhaul of the schedule, including axing DJ […]
Pets at Home, UK’s biggest pet retailer, is understood to have appointed Krow and EdwardsGroomSaunders to handle its advertising and communications planning. The two agencies pitch together to win the account. It is thought that Farm, Vallance Carruthers Coleman Priest and Beattie McGuinness Bungay were also involved in the review, which was overseen by the […]
MySpace is launching an online music video channel that will combine live gig footage with interviews and profiles to promote new bands. Earwig TV will aggregate content from across the site to help artists find new fans and attract attention from record companies. The social networking site says Earwig TV, which launches this week, will […]
Eurostar has handed its affiliate marketing account to the Online Media Group (OMG) Network after a competitive pitch against undisclosed agencies. It is thought that incumbent TradeDoubler repitched for the business. The train company, which recently began operating from St Pancras, is establishing an affiliate programme for the US market and is developing its operations […]
The Newspaper Publishers Association has thrown out Express Newspapers over non-payment of invoices dating back to 2006. The NPA Council made the decision to terminate the Northern & Shell-owned group’s membership on Friday. The decision means that the group, which is led by chairman Richard Desmond, will no longer have access to the NPA services. […]
Threshers and Oddbins are understood to have held talks about a possible merger after the owners of the two chains met to discuss a potential deal last week. The meeting has been described as in very early stages. The reported talks come as Britain’s off-licence chains face an increasingly competitive environment, with major supermarkets stealing […]