Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Bacardi to scrap RKCR ‘You In?’ for product push

Marketing Week

Bacardi has axed its global “You In?” campaign less than a year after it was launched and its new campaign, due to break imminently, will be product-led. The campaign, which was created by Rainey Kelly Campbell Roalfe/Y&R, was launched last July and signalled a shift in strategy for the spirit brand towards increased digital and […]

TV campaign for Foster’s Super Chilled

Marketing Week

Foster’s is launching a new TV campaign to promote its Super Chilled beer brand. Using the strapline “Foster’s Super Chilled. Well you wouldn’t want a warm beer, would you?”, it features a man at a beach bar. To reach his friends, he performs a range of acrobatics to ensure his beer remains chilled. The ad […]

Krow wins 15m Euro brief for Punto update

Marketing Week

Krow has strengthened its position on Fiat’s advertising roster by winning the pan-European brief to launch a new version of the company’s Grande Punto model. It is thought the project is worth more than £15m. Krow pitched against several of Fiat’s other roster agencies, including Leo Burnett, for the business. It has created a campaign […]

Brewer pushes Continental supping style

Marketing Week

Heineken is trying to change the drinking behaviour of the British public with a new advertising campaign after a hiatus of two years. The campaign will persuade British beer drinkers to take up the Continental way of drinking lager in smaller measures with a bigger head. It will draw attention to the brand’s Continental roots, […]

Leith holds on to Coors for TV push

Marketing Week

The Leith Agency has been reappointed by brewing giant Coors Brewers to develop a nationwide campaign for its Coors Light brand. The Edinburgh-based agency won the account after a three-way pitch against Beattie McGuinness Bungay (BMB) and the Dublin-based agency Chemistry. Coors plans to increase marketing spend to £7m and return to television advertising. The […]

H&M produces virtual fashions for Sims videogame

Marketing Week

Electronic Arts, the US videogames publisher, has teamed up with fashion retailer H&M in a jointly branded partnership around EA’s popular Sims game. As part of the joint venture, EA is rolling out an add-on pack of virtual accessories, called a “stuff pack”, which can be uploaded into players’ existing Sims world. Also part of […]

Slack tide for TBWA?

Marketing Week

TBWA Group UK has finally got a heavy-hitter. Tim Lindsay, the seasoned advertising man who has spent the past three years at Publicis, has been hired to revive an agency once revered as adland’s enfant terrible. Lindsay had long been rumoured to be looking for an exit from the troubled Publicis and now he has […]

‘Media strategists can cut path through changing TV landscape’

Marketing Week

GlaxoSmithKline European media director Andy Bolden has called for the return of the “TV strategist”, claiming that clients need more help negotiating their way through a rapidly changing television landscape. He says times are “scary” for marketers and brand teams and that such media strategists would help navigate through them. Bolden’s rallying cry came as […]

Sony PSP phone closer to launch after patent move

Marketing Week

Speculation is rife that Sony is gearing up to launch a PSP (PlayStationPortable) Sony Ericsson phone after filing a US patent application at the end of last month. The news comes as the company appears to be plotting an assault on the mobile games market. Details of the patent emerged online via gaming fan sites, […]

Trinity Mirror sponsors flagship venue in Liverpool

Marketing Week

Trinity Mirror has won the naming rights for Liverpool’s new waterfront arena, with the stadium being renamed the Liverpool Echo Arena. Trinity, publisher of the Liverpool Echo and a number of national papers, has been awarded the naming rights as part of a five-year sponsorship deal between Arena and Convention Centre Liverpool and the publisher. […]

RLA Group campaign drives VW Vans’ change of attitude

Marketing Week

Volkswagen Commercial Vehicles (VCV) is taking on market leaders Ford and Vauxhall with a new strategy that aims to move VCV away from the main VW brand. The company is launching an outdoor, press, direct marketing and online campaign created by RLA Group in an attempt to recapture the “mass premium” market that is dominated […]

The Engine Group to launch full-service digital agency

Marketing Week

The Engine Group, the marketing service group, is moving digital to the “heart of its business” with the launch of a full-service digital agency called Altogether. The new agency will merge its existing digital agencies with DC Interact, which it acquired last week. Altogether will bring creative agency Meme, search marketing specialist Eyefall, and digital […]

Woolworths shows positive signs despite sales dip

Marketing Week

Woolworths, the high street retailer, is showing signs of a turnaround despite reporting sluggish results. It reported a 0.6% decline in like-for-like sales for the 17 weeks to June 2 but it is an improvement on the 6.7% drop in sales it reported last year. It reported an 11.4% increase in total group sales for […]