Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

BARB TV measurement shake-up gets cool reception

Marketing Week

The Broadcasters Audience Research Board (BARB) is set to switch its TV measurement contract to TNS/Arbitron a move that is likely to lead to the biggest shake-up in quantifying the medium in almost a decade.TNS is understood to have won the contract to supply BARB with audience data from 2010 based on Arbitrons controversial Portable People Meter (PPM).

AOL launches mobile portal

Marketing Week

AOL UK is launching a new mobile online service that is claims will offer users “the most realistic interpretation of a full online experience”. The service, launched today (November 21), is part of AOL’s bid to become a major online advertising portal.  The mobile portal will offer users access to a range of AOL’s products […]

Dacre to stay on as DMGT profits rise

Marketing Week

The Daily Mail has denied editor Paul Dacre is about to step down amid continued speculation about his health. The news came as parent company Daily Mail & General Trust reported an 11% rise in pre-tax profits to £288m for the year to September 30. DMGT finance director Peter Williams said today (Wednesday) that Dacre […]

Bernard Matthews launches Xmas ad depsite bird flu fears

Marketing Week

Bernard Matthews is pushing ahead with plans for a Christmas ad campaign despite fears about bird flu and a turkey shortage. The campaign aims to reinforce the message that turkey makes the festive season. The ad, which will break on December 7, will show a “perfectly cooked” Golden Norfolk Turkey and will focus on the […]

Ennals leaves Digital UK for Nike

Marketing Week

Digital UK chief executive Ford Ennals is leaving the digital switchover body to join sportswear giant Nike as president of footwear and leather goods. The news comes just weeks after the analogue switch-off began. Ennals told staff in an e-mail that he would be leaving in February. He said: “This has been an extremely difficult […]

LondonLite slams rivals’ recycling policy

Marketing Week

Vendors of freesheet LondonLite believe rival papers do not take recycling seriously, according to campaign group Project Freesheet. The claim was made at a meeting between the group and 40 LondonLite distribution team leaders. Project Freesheet says that the vendors of the Associated Newpapers-owned LondonLite claim that they collect around 350 bags of free newspapers, […]

Phone gamblers boost Ladbrokes profits

Marketing Week

Ladbrokes has seen profits almost double over the past four months due to heavy losses by its “high roller” telephone gamblers. The rise in phone sales offset a poor performance by the chain’s high street betting shops. The company says that profits rose by 84% for the four month period to the end of October […]

Telegraph Media scraps marketing director role

Marketing Week

Telegraph Media Group (TMG) has axed its marketing director role and promoted senior brand manager Emma Fraser to the new role of head of brand communications. The group has scrapped the role following the departure of former marketing director Katie Vanneck earlier this summer. It is understood that Fraser’s role will include more marketing responsibility, […]

Olbas unveils flu pill

Marketing Week

Olbas is launching a 2m campaign to support the launch of its first tablet-based remedy, Olbas Powerflu. The TV ad, created by Bray Leino, uses “live action” overlaid with computer generated imagery (CGI) to show two cold sufferers as they struggle through the day.