In-depth features, interviews and insights into marketing’s biggest issues.
Virgin Radio is to compete directly with both radio production companies and advertising agencies with the launch of a division that will make branded content for clients. Virgin Radio Audio Business, which it claims is a first among UK radio operators, is working on its first project with an undisclosed client. The division will be […]
The break-up of EMAP, one of the UK’s foremost media players, has been a drawn-out affair but few expected the development we got. Just as the media world was heading off for its Christmas break, the final piece of the EMAP empire, the business-to-business and events division, was sold to Guardian Media Group and private […]
Brands are using environmental promotions to make short-term sales gains, but campaigns must be ethically ‘watertight’. Only that way can long-term results be guaranteed, says David Benady
Retailers across the country failed to ring in the New Year or a great deal else on their cash registers as consumers tightened their purse strings going into an economic slowdown. But as a host of brands cast a long shadow over the sector with their bleak Christmas trading updates, one retailer, the John Lewis Partnership, stood out from the crowd.
When Ladbrokes finally signed up to Turf TV last week, it marked the beginning of the end of a bitter battle between the horse-racing industry and bookmakers that has been raging for the past year. William Hill is sure to follow this week, and with only Betfred left to reach agreement with the new dedicated […]
Bartle Bogle Hegarty has confirmed that Gwyn Jones, the former chief executive of its New York office, will replace Simon Sherwood as chief operating officer, as first revealed in Marketing Week in October (MW October 25, 2007). As part of the reshuffle, Sherwood will take over from Nigel Bogle (pictured) as group chief executive. Bogle […]
McCann Erickson London chief executive Stephen Whyte has resigned from the agency after four years. He does not have a job to go to. The agency has already promoted Chris Macdonald, McCann managing director, to replace Whyte. Macdonald, who has been with the agency since 2005, will take over the role with immediate effect. Whyte’s departure […]
The Institute of Practitioners in Advertising (IPA) is calling for business to give greater recognition to the contribution of advertising and marketing and has launched a book for case studies to support its campaign. The Little Book of Growth, which is being launched this week, aims to show how advertising and marketing delivers value to […]
LG Electronics has appointed former Electrolux marketer Andy Mackay to the new role of UK sales director for digital appliances. He will also be responsible the cooking, floorcare, refrigeration and laundry products. LG says the appointment is a “significant strategic shift” in its structure in the UK. It is the first time that it has […]
BT and Microsoft have signed a deal to allow BT broadband customers to access its TV service through Xbox 360 consoles. It is hoped the deal will encourage Xbox users to sign up to BT Vision. Microsoft chairman Bill Gates announced the plan in his keynote address to delegates 2008 Internative Consumer Electronics Show (CES) […]
Porsche is launching a hybrid version of its new Panamera model as it increases its focus on the environment. The German marque unveiled a hybrid Cayenne SUV at last year’s Frankfurt Motorshow that uses a third less fuel than a conventional model. Porsche says the hybrid Panamera Gran Turismo will be the first four-door sports […]
Sony Computer Entertainment and internet telephony company Skype have signed a deal to allow Playstation Portable (PSP) users to make free Skype calls. A software update will be available to users later this month. The deal will also allow users of the Sony portable device to make calls to fixed-line and mobile numbers through buying […]
GCap Media, the UK’s largest radio operator, has turned down a 300m approach from Global Radio. Global is reported to have made the offer in mid-December after it lost out on Emap’s radio division.
Npower has blamed the Government’s energy efficiency targets for its decision to hike prices for gas and electricity. The energy provider confirmed today (January 4) that it is increasing electricity prices by 12.7% and gas prices by 17.2%. It also claims that it has been “forced to put up prices” because of the cost of […]
Innovation was once confined to the R&D room, but easy access to ‘creative consumers’ eager to get involved, and new methods from research and insight agencies, is changing that. By Alicia Clegg