In-depth features, interviews and insights into marketing’s biggest issues.
Digital Marketing Group, the company led by Ben Langdon, says its has “continued to benefit” from the increased spend on digital marketing as its reveals positive results for six months to the end of September. The group saw revenue increase from £20.9m last year to £22.1m for the same period this year. Its pre-tax profits […]
Nintendo, the gaming giant, has been forced to pull ads for its Wii console in the run up to Christmas as demand is already too high. The campaign for Wii, created by Karmarama, will be replaced by ads for its handheld console, Nintendo DS. The company says that it has been forced to pull the […]
BA launches T5 Christmas ads
A poster ad for cosmetic surgery has been slammed by the Advertising Standards Authority (ASA) for promoting a surgical operation as “easy”. The series of posters, which ran on the London Underground, showed a young woman called Amy looking miserable before her surgery and happy after it. The ASA has banned the Harley Medical Group […]
Royal Caribbean Cruises is launching a 2m ad campaign, which it claims is its biggest New Year spend to date. It will include “personalised websites” as part of a targeted effort to attract new holidaymakers.
McDonald’s, Burger King and other fast-food chains face devastating curbs on their point-of-sale marketing from a new Bill presented to Parliament this week. A Private Member’s Bill from Nigel Griffiths MP, which had its first reading on December 4, threatens to outlaw junk-food marketing to children through product packaging, websites and point of sale material. […]
Debenhams has appointed Angela Spindler, former head of Asda-owned fashion label George, to the new role of managing director. She will join the company at the beginning of February next year and will be responsible for the development of the Debenhams’ brand, oversee marketing strategy and the company’s online retail business. She will report to […]
Junk food brand owners prepare for a major body blow from new Bill
Lornamead, the personal care business that owns the Vosene and Yardley brands, has appointed Guy Revis as managing director to head its new UK division. The move comes ahead of plans to ramp up investment in its brands. The company previously handled the UK as part of its European business, but says the UK market […]
Mitsubishi Motor Corporation is planning to launch an electric version of its “i” city car in the UK. The move is a further step towards the commercialisation of electric vehicles. The Japanese marque will start producing and testing the i-MiEV, which stands for Mitsubishi in-wheel motor Electric Vehicle, next year. The UK business is pressing […]
Uncle Ben’s, the Mars Foods-owned rice and sauce brand, has redesigned its packaging as part of a revamp of the brand’s look that will also see it put Guideline Daily Amounts nutrition labelling on the front of packs. The new design aims to improve awareness of the number of products in the range and uses […]
Dial M for money and mainstream?
The Pullman Hotel brand is relaunching in Europe this week after a 14-year absence. Accor, the French hotel company, is resurrecting the brand as part of a repositioning of its portfolio. The company, which has 4,000 hotels across 13 chains around the world, is upgrading its Sofitel brand to luxury status as part of the […]
A new ski sports brand claims it will “revolutionise” the rental market with cheaper, better quality equipment that can be ordered online. Ski Republic, which is owned by winter sports group Favre Sports, is launching in France for this season. The brand will offer users the ability to order and pay for ski and snowboard […]
Air New Zealand is reviewing its 2m European advertising account, which has been handled by Fox Kalomaski for 12 years. It is thought the agency has been invited to repitch.