In-depth features, interviews and insights into marketing’s biggest issues.
BT head of brand strategy James Freund is leaving the company after nine years to become a marketing lecturer at Lancaster University Management School (LUMS). During his time at BT, Freund conducted the global research programme that led to the creation of the O2 brand and played a central role in its development. He also […]
The airline BMI is reviewing the structure of its marketing department, following the departure of commercial director Adrian Parkes earlier this year. Peter Spencer, previously senior manager of commercial operations for Qatar Airways, is currently overseeing the commercial director role, which also includes global marketing. Spencer arrived at the company from the Middle East in […]
Energizer Personal Care is reviewing the UK marketing strategy for Wet Ones , the disposable hand and face wipes, after acquiring the brand, in the UK and Ireland, from Jeyes Group earlier this week. The company, which also owns Energizer batteries, has promoted Gerhild Freller, who was previously marketing manager for Wilkinson Sword’s male blades […]
UK banking giant Barclays is hoping to cash in on Christmas by launching a series of pre-paid gift cards. Barclays is thought to be the first major high street bank to launch cards aimed at the gift market. A spokesman says the product is aimed at customers who want to give a “flexible” gift for […]
Npower, the RWE-owned energy supplier, is to roll out a green strategy encouraging consumers to think about how they can not only save energy but generate their own. The strategy will have the strapline/ “Be as green as you want to be”. The drive will address issues around climate change, supply and efficiency, and subsequently […]
Since Cerberus Capital Management completed its $7.4bn (3.7bn) takeover of the once-mighty Chrysler in the summer, the car industry has been watching closely for insights into the private equity giant’s intentions for the sector. It may be about to get some answers.
Procter & Gamble (P&G) is ramping up its focus on the student market with a range of laundry products that freshen up clothes without the need for washing in water.
Twelve months ago tough new restrictions came into force in the US clamping down on internet gambling, prompting many to claim a death sentence had been passed on some UK online gaming operators. The US Congress passed the Unlawful Internet Gambling Enforcement Act, which came into force in November 2006, making it impossible for PartyGaming […]
The Advertising Standards Authority (ASA) has censured white goods brand Bosch for a television ad that claimed its dishwashers always use less water than washing up by hand. The ad, created by Euro RSCG London, showed a woman washing up at a sink with a voiceover saying: “washing up by hand uses up to three […]
CHI & Partners has made further inroads into Samsung’s 200m global advertising account after winning another major brief for the Korean technology giant.
Dyson, the homecare brand and engineering company, has axed ad agency Vallance Carruthers Coleman Priest and taken its UK advertising account in house. The agency has held the business since 2004. The company, best known for its range of vacuum cleaners, denies it is planning to hand the account to Leagas Delaney, recently appointed to […]
Beattie McGuinness Bungay (BMB) has scooped a brief from TUI Travel to develop the brand and communications strategy for its online hotel booking website LateRooms. The win, without a pitch, will strengthen the agency’s hold on the TUI Travel roster. BMB already handles advertising for First Choice. TUI group, owner of Thomson, merged its tourism […]
Tele2, the Swedish telecoms company, has appointed Starcom to handle its 100m (70m) pan-European media planning and buying account.
The Internet Advertising Bureau (IAB) has made a significant step towards establishing consistent industry standards for e-mail marketing after backing guidance set out by the Direct Marketing Association (DMA). The DMA E-mail Marketing Best Practice Guidelines, which aim to raise standards and stimulate the development of e-mail as an effective marketing channel, were re-launched in […]
Chorion, the entertainment content company that owns the rights to Noddy and the Mr Men, has acquired the rights to license more classic children’s characters including Paddington Bear and The Snowman. In a deal thought to be worth between £5m and £10m, Chorion, backed by private equity from 3i, has purchased The Copyrights Group. In […]