Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Vexed to build a community website for cancer centres

Marketing Week

Vexed Digital has been appointed as the lead digital agency for cancer care group Maggie’s Centres. It won the business after a nine-way pitch against undisclosed agencies. Maggie’s Centres, which offers help to people with cancer, wants to create a website that will take on the role of an online centre. Vexed has been briefed […]

The EC to target football fans with Euro 2008 anti-obesity campaign

Marketing Week

The European Commission (EC) is launching an anti-obesity drive targeting football fans ahead of next year’s UEFA European Championship. The EC has been offered 30-second half-time advertising slots during qualifying games and the tournament itself, which takes place in Austria and Switzerland next summer. It has appointed Abbott Mead Vickers.BBDO to create the ads after […]

New campaign: Aspers

Marketing Week

Aspers, the British casino operator, claims it will be the first betting and gaming company to advertise on UK television when its ad is aired during the first ad break after 9pm on September 1. The ad, which has been created by MadFarley, will be shown on ITV Wales and in the Tyne Tees region […]

Smart campaign offers drivers ‘enlightenment’ on urban roads

Marketing Week

Smart, the Mercedes Car Group-owned small car brand, is overhauling its marketing strategy with the launch of a digitally-led campaign to support its ForTwo model. The work is the first major marketing activity from Smart this year and the first from newly-appointed agencies Abbott Mead Vickers-.BBDO and the Zulu network. A press, poster, radio and […]

Media buyers attack Associated’s answer to Shortlist launch

Marketing Week

Associated Newspapers’ decision to boost the distribution of its flagship freesheet, Metro, by more than 20% has been criticised as a reckless move by media buyers. Buyers say Associated has misjudged the market and has not allowed for the impact of rival free weekly magazine, Shortlist, which will be launched in the autumn. One media […]

Retailers pour cold water on Coke’s new ‘health’ drink

Marketing Week

Retailers have hit out at Coca-Cola’s new functional drink Diet Coke Plus, saying it is “too niche” and is unlikely to have an impact on the carbonated drinks market, just weeks before the drink is due to be launched. Diet Coke Plus is expected to be supported by a major campaign, and insiders are concerned […]

Virgin 1 TV channel aims to brand the colour red

Marketing Week

Virgin Media claims that it will “reclaim the colour red” with the branding for forthcoming entertainment channel Virgin 1. The logo, idents and “look” of the channel all aim to reassert the colour’s association with Virgin. The company will use a large red “1” emblazoned with the Virgin signature icon as its logo. The on-air […]

Volvo hands DM boss top UK marketing role

Marketing Week

Volvo has promoted direct marketing chief Anita Fox to its top UK marketing role. She replaces Paul Walder, who has joined the global marketing team in Sweden. Fox was previously direct marketing manager, and takes on Walder’s former role of head of marketing communications. She reports to UK managing director Stuart Kerr. Walder becomes global […]

Philips teams up with designers for lifestyle-led LCD TV campaign

Marketing Week

Royal Philips Electronics is planning a major design and fashion-led campaign to support the launch of its new Aurea LCD television. The strategy is part of a move by the company to move away from its traditional stance of focusing on the technical benefits of its products towards a lifestyle positioning. The company plans to […]

Radiotimes.com set to adopt user-generated Web content

Marketing Week

Radio Times will embrace user-generated content (UGC) on its website as part of its social networking content. The move is part of BBC Magazines’ heavy investment in online activities. The radiotimes.com site will encourage users to interact to rate TV shows, contribute to blogs and participate in forum debates. The new feature will sit alongside […]

Campaign of the month: Virgin bets

Marketing Week

Lean Mean Fighting Machine has won July’s IAB Creative Showcase Award, run in association with Microsoft Digital Advertising Solutions, with its work for Virgin Bets, a gambling site for people who get put off by the complexity and seriousness of high street bookies. The campaign was based around the latest series of Big Brother and […]

Unilever pins its wellbeing on “Vitality”

Marketing Week

Unilever has been undergoing something of a facelift for a number of years, starting with the Path to Growth strategy that was introduced in 2000, which saw it shrink its 1,600 brands down to just 400 and cut thousands of jobs. But when Patrick Cescau took over from Niall FitzGerald as chief executive in 2005 […]

Brands get the shivers as sheen is rubbed off podcasting’s image

Marketing Week

Radio One DJ Chris Moyles is a podcasting evangelist and regularly encourages his audience to get downloading, while Ricky Gervais’s popular podcasts top the daily charts. Yet despite these high profile media names, few believe this is a medium of the future for brand owners. It all sounds simple enough. Buy an iPod or other […]