Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Slingbox appoints agency for launch campaign

Marketing Week

Kitcatt Nohr Alexander Shaw has been appointed by Sling Media to create the UK launch campaign for new digital TV device, Slingbox. It won the business without a pitch. Slingbox, which is already available in the US, allows viewers to connect their set-top boxes to the internet so they can watch their satellite or cable […]

PriceRunner and Vodafone sign exclusive deal

Marketing Week

PriceRunner.co.uk, the price comparision service, and Vodafone have signed an exclusive deal to offer the service to the mobile operator’s customers. The partnership launches this week. The PriceRunner software will be free for Vodafone customers to download and will allow them to compare the product prices using their mobile phones. The application will be available […]

Harman supports ban for junk food ads

Marketing Week

Harriet Harman, the Labour MP and candidate for the party’s deputy leadership, has pledged her support for a campaign to ban “junk food” adverts to children before 9pm. The campaign is also supported by health campaigners and chefs Anthony Worrall Thomson and Raymond Blanc. A letter, written by the Children’s Food Campaign and signed by […]

Martini revamped with new look

Marketing Week

Bacardi-Martini is relaunching Martini vermouth in a new bottle and introducing a new variant called Rosato in a bid to shake up the brand’s old-fashioned image. The revamp will also include redesigned labelling. Martini Rosato, a rosÈ style of vermouth, aims to capitalise on the current popularity of ros™ wines and in a bid to […]

Flybe launches green labelling scheme

Marketing Week

Flybe, the regional airline, is launching a scheme to offer its passengers the opportunity to offset the carbon emissions from their flights. It will provide a detailed breakdown of the plane’s fuel consumption, carbon emissions and noise patterns. The airline’s “green guide” will inform consumers about the environmental damage from each flight using a traffic […]

London 2012 unveils new look

Marketing Week

The London Organising Committee of the Olympic Games (LOCOG) has unveiled a new logo and brand identity for London 2012. It was launched by London 2012 chairman Sebastian Coe this week. The new logo, which has been designed by Wolff Olins, is based on the number 2012, the word London and the tradtional Olympic rings. […]

Heinz reviews out of McCann after seven months

Marketing Week

Heinz is reviewing the bulk of its advertising out of McCann Erickson just seven months after appointing the agency to the £12m account. It understood to be the result of changes at McCann Worldgroup, which have led to “the emergence of growing conflicts of interest”. It is thought that the food giant is planning to […]

Morrisons unveils on-pack recycling scheme

Marketing Week

Morrisons, the supermarket chain, is launching a new labelling scheme to help consumers understand what packaging can be recycled and where. It will be rolled-out across its own-brand products from this week. The scheme, called Recyclopedia, has three categories that will be shown using a face. A face with a “big grin” is 100% recyclable […]

Orange supports Glastonbury sponsorship

Marketing Week

Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage. The content, which will include also interviews with organiser Emily Eavis, will be available through a micro-site and will include pre-festival information as […]

Thorntons appoints marketing chief

Marketing Week

Thorntons, the confectionery retailer, has appointed former Tesco marketer Peter Wright as marketing director. He will take over the board-level position later this summer. Wright will take over the role from Philip Douty, who left the company last November. Thorntons’ chief executive Mike Davies has been overseeing the marketing on an interim basis. Wright joins […]

The National Trust appoints marketer to oversee supporter division

Marketing Week

The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4. Wilkinson was previously member and visitor marketing director. She will now be responsible for a range of divisons such as […]

Soaring Ryanair predicts turbulence ahead

Marketing Week

Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to “soft” marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year.  The airline made the prediction as it reported a 33% increase in net profit to […]