Marketing Week Top 100 2020: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
FT calls for ‘courageous leadership’ to achieve fairer capitalism post-Covid
Charlotte RogersThe Financial Times is urging its readers to lay the foundations for a fairer form of capitalism post-crisis, as it looks to build on its New Agenda positioning with a focus on responsible leadership.
Winning mentality and Christmas woes: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From effective marketing leadership to the Christmas conundrum, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week Top 100 2020: The top charity and not-for-profit marketers
Marketing Week ReportersMarketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
3 questions I wish I’d asked as a junior marketer: Mastercard’s Raja Rajamannar
Sarah VizardFrom finding the right work/life balance to seeing the positive impact marketing can have beyond driving business growth, there are some questions Raja Rajamannar wishes he had asked earlier in his career.
‘Pipeline inertia’: The silent killer of B2B brands
David van SchaickB2B marketers are skilled at generating awareness and driving demand. But if we’re to weather this particular global storm, we’ll all to need to tool up to tackle a growing pipeline problem.
Marketing Week Top 100 2020: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Amazon in Asia-Pacific: A 2020 update
Rebecca SentanceSince its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Marketing Week Top 100 2020: The top marketers in food and drink retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Inside Asda’s decision to bring back the ‘pocket tap’
Sarah VizardAsda believes the time is right to bring back the pocket tap as it looks to champion customer concerns around financial security and build on its heritage in price.
Marketing Week Top 100 2020: We reveal the UK’s most effective marketers
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, celebrates the highest achieving and most impactful marketers doing great work in 2020.
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
Brands’ marketing data needs urgent attention after months of Covid upheaval
Ben TindallWith many brands pausing their marketing activity during lockdown, and customers inevitably leaving their jobs, B2B marketers must act quickly to get their data fit for purpose again.
Caring capitalism and the return of a pariah brand: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the chances of a fairer society to the return of a pariah brand, it’s been a busy week.
Can brands help the UK become a fairer society post-Covid?
Charlotte RogersWhile it may take years for the shock caused by the coronavirus pandemic to wear off, could the UK emerge from the crisis a fairer and kinder society? And if so, can brands drive this change?