The role of visual design in creating authentic connections
Marketing Week PartnerVisual design is key to setting brands apart from the competition, and to maximise its effectiveness brands need to streamline how they manage visual assets.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
The failure of DTC business Brandless proves the power of marketing
Charlotte RogersThe collapse of direct-to-consumer business Brandless is a lesson in the power of ‘traditional’ marketing and proof that not every new idea is ‘disruptive’.
Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we discuss why now is the time for marketers to change the conversation around confidence and assert themselves among their C-suite peers.
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Does the rest of the C-suite have confidence in marketing?
Matt BarkerMarketers may have one view of their contribution to the business, but do analysts, CFOs and CEOs share the same opinion?
Metro Bank on its first brand campaign and why marketing needs to work with finance
Sarah VizardTen years since it was founded, Metro Bank is launching its first brand campaign as it looks to raise awareness outside London and the South East, and boost the business.
What is the future of augmented reality?
Econsultancy TeamAugmented reality is predicted to be a bigger sector than virtual reality but what does the future hold for the technology and how can marketers make use of it?
How to speak the language of confidence
Matt BarkerAs a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
Retail sales, commercial radio, Veganuary: 5 killer stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How the Royal Observatory reached a global audience with a ‘miniscule’ budget
Marketing Week ReportersUsing Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.
Why it is time for marketers to change the conversation around confidence
Charlotte RogersConfidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.
16 ways retailers can improve their approach to online returns
Rebecca SentanceHow to deal with the high volume and cost of customer returns is one of the biggest issues currently facing online retailers.
‘We’re not shy of a bit of controversy’: How Diageo’s corporate brand was born
Charlotte RogersMore than two decades since the merger that formed drinks giant Diageo, the company’s corporate brand continues to strike a chord with employees and shareholders alike.
How apprenticeships help UKTV ‘think differently’
Ellen HammettUKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
One marketer on how an apprenticeship took her all the way to the top
Matthew ValentineMichelle D’vaz-Plant kicked off her marketing career as an apprentice at Harrods aged just 16. Now head of marketing at the London Designer Outlet, she wants the next generation of apprentices to give the industry a much-needed shake-up.
