In-depth features, interviews and insights into marketing’s biggest issues.
An advocate for people living with long-term illness following her breast cancer diagnosis in 2020, Giffgaff marketing boss Sophie Wheater is calling on brands to urgently rethink their sickness policies to better support employees.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From declining confidence among consumers and marketers to brands signalling “encouraging” employment prospects, it’s been a busy week. Here is my take.
In the latest episode of Marketing Week’s podcast series, Giffgaff’s CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness.
Urging other brands to get moving on plans to create opportunities for diverse talent, the Guardian believes its new marketing internship is a step towards bridging the socio-economic divide.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Brands and retailers must make better use of first-party data in order to personalise customers’ ecommerce experience more effectively.
As the first CMO of Snapchat, Kenny Mitchell’s first priority was to restructure and scale its marketing team, building a “symbiotic” relationship with product.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From calls to standardise the definition of effectiveness to increasing marketers’ data literacy, it’s been a busy week. Here is my take.
Yorkshire Tea is on a mission to grow the declining black tea category while luring “habitual shoppers” of other tea brands.
Arguing that effectiveness is all about effective reach, Pinterest CMO Andréa Mallard urges marketers to look beyond “superficial vanity metrics”.
Challenger brand Here We Flo is accelerating its growth with TV and expansion into the US, as it works to meet customers “where they are”.
As inflation hits record highs, showing solidarity with shoppers, refusing to sacrifice innovation and following customer data closely could help brands survive.
Marketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
As research from Kantar reveals segmenting audiences by experience and behaviour could make targeting up to four times more efficient, marketers explain why segmentation should “underpin everything”.