In-depth features, interviews and insights into marketing’s biggest issues.
Reading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
In the latest episode of Marketing Week’s podcast series, Abi Comber discusses her journey from Boohoo’s £55m acquisition of Debenhams to her new role at the heart of Covid testing.
The online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
Marketers are increasingly accountable to their boards for their spend, and to justify it they need to be able to prove its short- and long-term effects.
With its award-winning products and innovative ideas, Elvie continues to enjoy great success. As CMO Aoife Nally explains, that startup spirit of invention remains as strong as ever.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the challenge for marketers of supply shortages to De’Longhi naming Brad Pitt as its brand ambassador, it’s been a busy week. Here is my take.
Following the latest bout of supply chain issues and shortages, do marketers need to prepare consumers for some difficult choices this Christmas?
The ecommerce leads at MandM Direct, “one of the biggest brands many have never heard of”, explain how it went from being marketing-oriented to customer-focused, and how it uses first-party data to improve communications, personalise the experience, and drive repeat spending in the competitive fashion sector.
Finding a balance of collaborators, challengers and “super-curious interrogators” is key to any successful team restructure, says Benefit Cosmetics marketing director Lou Bennett.
As the make-up of online consumer audiences change due to the pandemic, brands are having to make sure they keep up.
The Ogilvy vice-chairman believes marketers’ obsession with engaging in a short-term “cost-cutting game” means lost opportunity and damaged resilience.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of the first ad for CBD on TV to the story behind Dove’s ‘Real Beauty’ campaign, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Describing entertainment as a new strategy for communicating its values, fashion house Balmain believes scripted drama is the future of brand storytelling.
Pfizer’s newly named Covid vaccine has been met with ridicule and scorn, but while some believe it makes “little logical sense” others think it could be part of a bigger play by the pharmaceutical giant.
Rewind 17 years and having faced up to the beauty industry’s “dark side”, Dove knew it needed to break down barriers within the company and wider society if it was serious about championing real beauty.