Leagas Delaney in 5m Driza-Bone relaunch
Marketing WeekLeagas Delaney has won the 5m global brief to reposition and relaunch cult Australian clothing and accessories brand Driza-Bone.
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Leagas Delaney has won the 5m global brief to reposition and relaunch cult Australian clothing and accessories brand Driza-Bone.
Silverjet, the low-cost business class-only carrier, has appointed Anna Lamont as its first head of marketing. She reports to chief executive Lawrence Hunt. Lamont, who has 13 years of marketing experience in the airline industry with brands such as Etihad Airways, Virgin Atlantic and Emirates, took up her role at the beginning of the week. […]
Peroni Nastro Azzuro has appointed Elvis to handle below-the-line work for the premium Italian beer owned by Miller Brands, following a four-way pitch. The first activity from the agency launches this week with a brand experience campaign in five cities new to Peroni – Leeds, Cardiff, Brighton, Bristol and Birmingham – and five cities where […]
WPP Group has given experiential marketing a shot in the arm by describing it as a “crucial sector” following its decision to merge branding and events agency PCI Fitch with digital specialist Clever Media to create a global experiential agency called FitchLive (MW last week). But many marketers are still unsure about exactly what experiential […]
Sony Ericsson has promoted its Latin American marketing chief Helen矂arnekow to its top global product marketing role as part of a shake-up of its global marketing team.
Fox’s Biscuits is holding a pitch for its 5m advertising business after parting company with Propaganda.
The Body Shop has promoted Melanie Taylor, formerly the retailer’s buying director, to its top marketing role in the UK. Taylor has been at the beauty retailer for a number of years and has taken over the marketing director role from Joe Irons, who left to become marketing director of the company’s US operations. Irons, […]
WWAV Rapp Collins has won a 5m pan-European above-the-line advertising project for Sony Handycam following a three-way pitch.
General Motors (GM) has taken direct control of the sales and marketing for Cadillac and Corvette in a last ditch attempt to boost the popularity of the brands in Europe. Saab GB chief Jonathan Nash has been handed responsibility for the two marques, as well as the controversial soon-to-be-launched Hummer brand. GM says the decision […]
Media buyers have hit out at the National Readership Survey (NRS) after it decided against publishing its first set of figures for the London freesheets, with one buyer calling for the readership survey to be scrapped. Buyers want the NRS to look at fresh ways of improving the number and quality of its sample size, […]
Toy company VTech has appointed John Ayling & Associates to handle its 2m media planning and buying business. It is thought that the agency won the business following a competitive pitch, which started last year.
Sony Computer Entertainment (SCE) is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products. SCE is gearing up for the global release of PS3 Home – a rival to Second Life – in October, and has already revealed plans to […]
Swedish telecommunications company Tele2 is thought to be reviewing its estimated £20m global media-planning and buying account. It has shortlisted Starcom, Carat, Universal McCann and WPP’s Group M to pitch for the business. Tele2 launched in the UK in 2003 and has worked with BLM Media in the past. The company, which sold its declining […]
Marketers in bullish mood over financial prospects
Dragon’s Den presenter Peter Jones is backing a new men’s title, Man About Town, which will launch in August and target affluent 30to 45-year-old males. Man About Town will initially have a print run of about 140,000 and has secured advertising from fashion brands like Paul Smith, Gucci, Marc Jacobs and Dolce & Gabbana. The […]