Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Freesat appoints launch marketing team

Marketing Week

Freesat, the free-to-air satellite television service backed by the BBC and ITV, has boosted its marketing team ahead of its launch next year. It has appointed Richard Lindsay-Davies as commercial development director and former BSkyB marketer Will Abbott as brand marketing and communications director. Lindsay-Davies will be responsible for leading all commercial and business development […]

ITV seeks marketers to “exploit” hit shows

Marketing Week

ITV is creating programme brand manager roles to “exploit” and “liberate” the value of its hit shows. Dawn Airey, managing director of global content, outlined the strategy at industry conference Promax this week. She adds she is working with commercial and brand managing director Rupert Howell and group marketing director David Pemsel to establish individual […]

Bernard Matthews chief quits

Marketing Week

Bernard Matthews chief executive Bart Dalla Mura has left the company without a job to go to. He departure comes as the brand stuggles to regain sales following the bird flu crisis and cruelty allegations Dalla Mura, who joined the company as commercial director in July last year (MW March 30), had been tasked with […]

Posters to benefit from proof-of-posting plans

Marketing Week

The outdoor advertising industry is boosting the accountability of posters as a medium with two companies launching schemes that offer “real-time” information that will confirm when campaigns are put up. Media owners Clear Channel and JC Decaux are launching live proof-of-posting systems now and will be rolling them out nationally over the next year. Clear […]

Ryanair reports strong sales as passengers increase

Marketing Week

Ryanair, the low cost airline, has reported strong growth for the past six months due to increase sales of its car hire, hotel and travel insurance services. The results were also helped by a 20% increase in passenger numbers to 22.6m. The airline reported a 24% increase in revenue from £889m to £1.089m for the […]

Fiat MD bows out as China chief steps up

Marketing Week

Fiat Group Automobiles UK managing director Giulio Salomone is stepping down after two-and-a-half years in the role. He will be replaced by Fiat China chief Andrew Humberstone. Salomone, who became Fiat’s third UK boss in as many months when he was appointed in April 2005 (MW April 28, 2005), has played an important part in […]

New campaign: Heinz cooks up a feast for babies

Marketing Week

Heinz is launching a new press campaign to support its Mum’s Own Recipe range of prepared baby food. The campaign, which has been created by McCann Erickson, aims to show mothers that Heinz is inspired by real home cooking. One execution says, “approved by Katherine, the world’s toughest food critic” and shows a photograph of […]

Electrolux appoints UK and Ireland MD from Asia

Marketing Week

Swedish consumer electronics giant Electrolux has appointed Brad Tribble to the new role of vice-president and managing director of Electrolux Major Appliances UK and Ireland. He will take up the position on January 1. Tribble, who is currently president of its East Asia region, will lead the growth of the UK and Ireland division and […]

Tomy unveils TV ad plan for toys in Easter period

Marketing Week

Tomy, the toy manufacturer, is launching its first spring television ad campaign to support the launch of its Whistle & Go Thomas train. The move marks a shift in Tomy’s marketing strategy, which only promoted its products around the key Christmas period. The Japanese infant and pre-school toy company wants to take advantage of the […]

Government plans financial advice ads

Marketing Week

The Government is planning a heavyweight advertising campaign, with a budget of up to £30m, to support its free, basic financial advice scheme to every adult in the UK. The proposed Generic Financial Advice (GFA) service is being piloted in four areas across the UK and could be rolled out across the entire country as […]

Inbev pushes Artois range with multi-million pound investment

Marketing Week

Inbev is launching a multi-million pound advertising campaign to promote the Artois family of premium beer brands. It will be the first major push for the range, including Peeterman Artois and Artois Bock, which were launched last summer (MW March 30, 2006). The launch was part of a £50m investment in its initiative Brasserie Artois, […]

DD Beverages seeks less offensive name after Beaver Buzz warnings

Marketing Week

DD Beverage Company is being forced to change the name of its energy drink, Beaver Buzz, after retailers warned the company its name would be offensive to UK consumers. It is understood that it is considering a number of other names including British Bulldog, as the company looks at targeting a young male British demographic. […]