Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Silverjet picks head of marketing

Marketing Week

Silverjet, the low-cost business class-only carrier, has appointed Anna Lamont as its first head of marketing. She reports to chief executive Lawrence Hunt. Lamont, who has 13 years of marketing experience in the airline industry with brands such as Etihad Airways, Virgin Atlantic and Emirates, took up her role at the beginning of the week. […]

Elvis takes Peroni out on the town for branding campaign

Marketing Week

Peroni Nastro Azzuro has appointed Elvis to handle below-the-line work for the premium Italian beer owned by Miller Brands, following a four-way pitch. The first activity from the agency launches this week with a brand experience campaign in five cities new to Peroni – Leeds, Cardiff, Brighton, Bristol and Birmingham – and five cities where […]

Experiential comes of age

Marketing Week

WPP Group has given experiential marketing a shot in the arm by describing it as a “crucial sector” following its decision to merge branding and events agency PCI Fitch with digital specialist Clever Media to create a global experiential agency called FitchLive (MW last week). But many marketers are still unsure about exactly what experiential […]

The Body Shop promotes UK buyer to marketing director

Marketing Week

The Body Shop has promoted Melanie Taylor, formerly the retailer’s buying director, to its top marketing role in the UK. Taylor has been at the beauty retailer for a number of years and has taken over the marketing director role from Joe Irons, who left to become marketing director of the company’s US operations. Irons, […]

Saab chief to take control of Cadillac and Corvette

Marketing Week

General Motors (GM) has taken direct control of the sales and marketing for Cadillac and Corvette in a last ditch attempt to boost the popularity of the brands in Europe. Saab GB chief Jonathan Nash has been handed responsibility for the two marques, as well as the controversial soon-to-be-launched Hummer brand. GM says the decision […]

Buyers slate NRS samples’ size and quality

Marketing Week

Media buyers have hit out at the National Readership Survey (NRS) after it decided against publishing its first set of figures for the London freesheets, with one buyer calling for the readership survey to be scrapped. Buyers want the NRS to look at fresh ways of improving the number and quality of its sample size, […]

Sony ponders using Second Life rival for retail tie-ups

Marketing Week

Sony Computer Entertainment (SCE) is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products. SCE is gearing up for the global release of PS3 Home – a rival to Second Life – in October, and has already revealed plans to […]

Tele2 draws up a shortlist for worldwide media review

Marketing Week

Swedish telecommunications company Tele2 is thought to be reviewing its estimated £20m global media-planning and buying account. It has shortlisted Starcom, Carat, Universal McCann and WPP’s Group M to pitch for the business. Tele2 launched in the UK in 2003 and has worked with BLM Media in the past. The company, which sold its declining […]

TV presenter backs ‘alpha males’ title

Marketing Week

Dragon’s Den presenter Peter Jones is backing a new men’s title, Man About Town, which will launch in August and target affluent 30to 45-year-old males. Man About Town will initially have a print run of about 140,000 and has secured advertising from fashion brands like Paul Smith, Gucci, Marc Jacobs and Dolce & Gabbana. The […]