Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

DD Beverages seeks less offensive name after Beaver Buzz warnings

Marketing Week

DD Beverage Company is being forced to change the name of its energy drink, Beaver Buzz, after retailers warned the company its name would be offensive to UK consumers. It is understood that it is considering a number of other names including British Bulldog, as the company looks at targeting a young male British demographic. […]

Hemingways help RSPCA ad campaign

Marketing Week

RSPCA, the animal welfare charity, is launching a print campaign this month that calls on the public to tell it what animal-related issues they are concerned about. The ads, which show animal paw prints, will ask people to “make their mark” by taking part in a survey to find out what matters to them in […]

Debenhams shows signs of revival

Marketing Week

Debenhams’ latest sales figures seem to show signs of a revival for the ailing department store chain. In its annual results, published last week, the company’s like-for-like sales had improved 2.1% since the start of September and its profits over the year rose 11%. It is the first indication that Debenhams may have turned a […]

Activision appoints UK and Ireland marketing director

Marketing Week

Activision, the US-based videogames publisher, has promoted senior brand manager David Tyler to marketing director for UK and Ireland. He replaces Scott Morrison, who left the company earlier this year (MW July 12). He will be responsible for all of the company’s marketing and will also spearhead efforts to extend its product range and positioning […]

How can UK tourism be promoted if the budget is slashed?

Marketing Week

Culture secretary James Purnell ordered the UK tourism industry to review the way it promotes the country last week, just as the Department for Culture, Media and Sport (DCMS) announced that it was cutting the budget of tourism body VisitBritain over the next three years. Despite criticising the DCMS for reducing its budget by 18% […]

Alton Towers takes on marketing head

Marketing Week

Alton Towers has appointed Morwenna Angove as its head of marketing. She takes up her position this week and will report to park general manager Russell Barnes. Angove joins the theme park from Manchester City Council where she was head of strategic marketing. Her appointment is part of an overall strategy to position the entertainment […]

New campaign: Orange puts Home Alone star in the Gold Spot

Marketing Week

Mother’s latest Gold Spot cinema ad for Orange will feature Macaulay Culkin, the actor who shot to fame as the child star of Home Alone in 1990, appearing as a death row prisoner trying to “reconnect” with humanity. Culkin is seen locked in his prison cell, but Orange film executives Mr Dresden and his assistant […]

Euro carpet consortium hunts agency for 3m task

Marketing Week

A consortium of pan-European carpet retailers called The Fifth Wall Group is hunting for an agency to handle its £3m advertising business in an attempt to raise its profile. The pitch is being overseen by The Observatory, which has shortlisted four agencies – Miles Calcraft Briginshaw Duffy, Leo Burnett, WCRS and Delaney Lund Knox Warren. […]

Grimmer issues for Hurrell & Dawson

Marketing Week

Just as rumours were beginning to circulate that start-up Hurrell & Dawson was in trouble after only a year, the agency announced its creative and media partners to herald the launch of its “full-service” model.

New campaign: Ad-Air giant banner wins Guinness World Record

Marketing Week

Outdoor company Ad-Air has unveiled the largest banner ad in the world at Dubai International Airport. The ad for Sorouh Real Estate measures more than 20,000 square metres and has been declared by a Guinness World Record adjudicator as a new “world record for banner size”. The ad, which is next to the Hyatt Regency […]