Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

‘Tis the season that never ends

Marketing Week

If you get annoyed by Christmas decorations appearing in late summer it’s probably best that you don’t organise your company’s Christmas party – that can be a job for January. By Martin Croft

The Children’s Society sets up Iggy Pop fundraising drive

Marketing Week

The Children’s Society is offering gig-goers the chance to meet the “godfather of punk” Iggy Pop as part of a fundraising initiative at Rock the House in Leeds next week. The campaign, created by mobile marketing agency Incentivated, will encourage thousands of music fans to donate to the charity by texting in to win the […]

Open Soho wins stem cell ad work

Marketing Week

Smart Cells, the stem cell storage company, has app-ointed Open Soho to handle its advertising account. The agency is working on a controversial campaign featuring a baby in its mother’s womb talking to the camera. The TV, poster, press and ambient campaign breaks next month and will aim to convince people about the benefits of […]

News of the World Sunday supplement scrapped by NI

Marketing Week

News International is understood to be scrapping the News of the World’s long-standing Sunday magazine in favour of a more upmarket title that will compete with the celebrity weeklies. The relaunched supplement has yet to be named but is expected to be introduced early next year. It is thought that NI is keen to attract […]

Co-op to target ethical shoppers with charity-linked water brand

Marketing Week

High street food retailer the Co-op is ditching its range of own-label mineral waters and launching a new ethical range to tap into growing consumer demand for such products. It claims to be the first UK supermarket to launch an ethical water brand. The retailer will donate between 5p and 20p from each bottle of […]

PayWave card to launch in London

Marketing Week

Visa Europe is dropping its “Love every day” strapline in a heavyweight outdoor campaign to launch its contactless PayWave card. The credit and debit card provider is thought to be spending more than £1m on a London-centric campaign created by Saatchi & Saatchi. It breaks in late September with an initial sixto eight-week burst of […]

ASA permits hard-hitting Madeleine McCann ads

Marketing Week

Hard-hitting ads highlighting the plight of missing Madeleine McCann and for children’s charity Barnardo’s have escaped censure by the Advertising Standards Authority (ASA). The ASA said a cinema ad featuring four-year-old Madeleine, who went missing in Portugal in May, could be broadcast after investigating complaints from parents that the ad was distressing for children and […]

EMAP plans updated study to research radio consumption

Marketing Week

EMAP Radio is planning to update the landmark Ironing Board Study, which looked at radio listening behaviour, with a modern-day version called The Keyboard Study. The group says it is hoped the research will show how radio is being consumed on the internet and how the two interact, as well as how listeners consume radio […]

Global role for senior Land Rover marketer

Marketing Week

Land Rover has handed product marketing director Colin Green overall control of global marketing as part of a restructure aimed at pushing the Ford-owned marque’s green credentials. The reshuffle follows brand communications director Julian Whitehead’s appointment as director of sustainability and corporate social responsibility (MW last week). Land Rover split its top marketing role between […]

Ad-funded mobile network hunts UK head of marketing

Marketing Week

Blyk, Europe’s first advertiser-funded mobile phone network, is looking for a UK managing director. It is thought the brand has held talks with several senior marketers about the role. Blyk, which is run by former Nokia president Pekka Ala-Pietila, will offer free calls and text messages to users willing to accept ads on their handsets. […]

Mattel under fire for not running recall ad campaign

Marketing Week

US toy brand Mattel is under fire for its “inconsistent” reaction to its toy recall crisis. The criticism comes as the toy company launches a major PR campaign in the US to reinforce its commitment to child safety, yet the brand has failed to act in the UK. Mattel faces its first lawsuits in the […]