Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Fox Kalomaski gains East of England brief

Marketing Week

East of England Tourism has appointed Fox Kalomaski to its three-year marketing business thought to be worth £4m following a three-way pitch against two regional agencies. The agency’s brief will be to promote the region and increase the volume and spend of consumer and business visitors to the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk […]

New campaign -Strongbow

Marketing Week

St Luke’s is to continue the repositioning of Strongbow cider as a more refreshing pint than lager in its next television advertising campaign.The new execution, part of the £27m investment in the brand, will break on May 21. The ad opens on two men in a pub, as a third friend walks over with a […]

The Post Office aims for better online search visibility

Marketing Week

The Post Office has appointed Tamar, the search conversion agency, to handle its search engine optimisation (SEO) strategy in natural search. The Post Office aims to boost natural search traffic to its website and ensure key products and services are more prominently featured in relevant search results. Tamar will devise a strategy to drive customers […]

Inbev unveils campaign for low-alcohol Peeterman

Marketing Week

Inbev is launching a major marketing push for its new low-alcohol wheat beer Peeterman Artois, which was launched last year to extend the Artois family of beers alongside its flagship brand Stella Artois. The push will include an advertising campaign with the new strapline “Pass on something good”. The campaign, which will also focus on […]

DoubleClick set to unveil new identity

Marketing Week

DoubleClick, the ad-serving platform that is set to be swallowed by Google, will launch a new brand identity tomorrow as part of a move to reposition itself as the “nerve centre of digital marketing”. The new look, including a new logo and brand colours, will be unveiled today (Wednesday) at the Insight 2007 conference held […]

Will Wax work for ‘desperate’ Virgin?

Marketing Week

Virgin Media has turned to comedienne Ruby Wax to breathe new life into its relaunch (MW last week) as the full extent of its dispute with rival BSkyB becomes apparent. Wax, who has previously appeared in ads for Vauxhall, the BBC and Tesco, will replace Hollywood actress Uma Thurman as the face of the brand, […]

Skoda targets schoolkids in Fabia TV ad campaign

Marketing Week

Skoda is rolling out its new advertising campaign on Nickelodeon UK’s preschool channel Nick Jr for the launch of its new Fabia car. It is believed to be the first time that the car manufacturer has advertised on children’s TV, and is one of the first examples of a major advertiser acknowledging the power children […]

Bissell gears up for launch of all-in-one floor cleaner

Marketing Week

Bissell, the floorcare company, is launching a new type of vacuum cleaner later in the year that it claims will be the “next big thing.” The US company is launching the ProHeat All-Rounder – an all-in-one cleaner that can vacuum, wash and dry different floor surfaces – in the UK with a television ad campaign […]

Commercial radio grasps at digital straws

Marketing Week

The BBC has consolidated its position as the leading broadcaster in UK national radio. It reported a record of 33.46 million listeners per week in last week’s Radio Joint Audience Research (Rajar) figures for the first quarter of this year, and took a 56% share of the total radio audience. There is no doubt that, […]

MTV and Swatch launch viewer-led youth clip show

Marketing Week

MTV Europe and Swatch, the iconic Swiss watch brand, have teamed up to launch MTV’s first completely user-generated viewer-led show called MTV’s Best Show Ever. The partnership marks Swatch’s first pan-European multi-platform partnership with MTV. The tie-up will see a dual-branded TV series, website and competition rolled out as part of the initiative to drive […]

Critics take a swipe at ‘contactless’ debit cards

Marketing Week

Mastercard is gearing up to launch the first “contactless” payment system in London later this year (marketingweek.co.uk last week) but the concept is already coming under fire from critics who claim it will lead to increased levels of debt. The financial services giant is launching credit and debit cards with Royal Bank of Scotland, Natwest, […]

Vauxhall goes online to give Corsa a virtual Second Life

Marketing Week

Vauxhall is the latest brand to launch on virtual world Second Life. The car manufacturer will use the internet-based world to promote its Corsa model. It is asking internet users to vote for the best locations in Second Life and will publish a top ten – called the Corsa Guide to Getting a (Second) Life […]