In-depth features, interviews and insights into marketing’s biggest issues.
East of England Tourism has appointed Fox Kalomaski to its three-year marketing business thought to be worth £4m following a three-way pitch against two regional agencies. The agency’s brief will be to promote the region and increase the volume and spend of consumer and business visitors to the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk […]
LG Electronics has signed a 3m-a-year deal with Fulham Football Club to become the team’s new shirt sponsor. Nike is also thought to have signed up as the club’s official kit manufacturer.
St Luke’s is to continue the repositioning of Strongbow cider as a more refreshing pint than lager in its next television advertising campaign.The new execution, part of the £27m investment in the brand, will break on May 21. The ad opens on two men in a pub, as a third friend walks over with a […]
The Post Office has appointed Tamar, the search conversion agency, to handle its search engine optimisation (SEO) strategy in natural search. The Post Office aims to boost natural search traffic to its website and ensure key products and services are more prominently featured in relevant search results. Tamar will devise a strategy to drive customers […]
Orange is launching a 13m advertising push to promote its pay monthly and pay-as-you-go offerings and its new music service “Gigsandtours from Orange”.
Inbev is launching a major marketing push for its new low-alcohol wheat beer Peeterman Artois, which was launched last year to extend the Artois family of beers alongside its flagship brand Stella Artois. The push will include an advertising campaign with the new strapline “Pass on something good”. The campaign, which will also focus on […]
Honda is poised to reappoint Midas to its 3m digital account following a four-month review.
DoubleClick, the ad-serving platform that is set to be swallowed by Google, will launch a new brand identity tomorrow as part of a move to reposition itself as the “nerve centre of digital marketing”. The new look, including a new logo and brand colours, will be unveiled today (Wednesday) at the Insight 2007 conference held […]
Virgin Media has turned to comedienne Ruby Wax to breathe new life into its relaunch (MW last week) as the full extent of its dispute with rival BSkyB becomes apparent. Wax, who has previously appeared in ads for Vauxhall, the BBC and Tesco, will replace Hollywood actress Uma Thurman as the face of the brand, […]
Skoda is rolling out its new advertising campaign on Nickelodeon UK’s preschool channel Nick Jr for the launch of its new Fabia car. It is believed to be the first time that the car manufacturer has advertised on children’s TV, and is one of the first examples of a major advertiser acknowledging the power children […]
Bissell, the floorcare company, is launching a new type of vacuum cleaner later in the year that it claims will be the “next big thing.” The US company is launching the ProHeat All-Rounder – an all-in-one cleaner that can vacuum, wash and dry different floor surfaces – in the UK with a television ad campaign […]
The BBC has consolidated its position as the leading broadcaster in UK national radio. It reported a record of 33.46 million listeners per week in last week’s Radio Joint Audience Research (Rajar) figures for the first quarter of this year, and took a 56% share of the total radio audience. There is no doubt that, […]
MTV Europe and Swatch, the iconic Swiss watch brand, have teamed up to launch MTV’s first completely user-generated viewer-led show called MTV’s Best Show Ever. The partnership marks Swatch’s first pan-European multi-platform partnership with MTV. The tie-up will see a dual-branded TV series, website and competition rolled out as part of the initiative to drive […]
Mastercard is gearing up to launch the first “contactless” payment system in London later this year (marketingweek.co.uk last week) but the concept is already coming under fire from critics who claim it will lead to increased levels of debt. The financial services giant is launching credit and debit cards with Royal Bank of Scotland, Natwest, […]
Vauxhall is the latest brand to launch on virtual world Second Life. The car manufacturer will use the internet-based world to promote its Corsa model. It is asking internet users to vote for the best locations in Second Life and will publish a top ten – called the Corsa Guide to Getting a (Second) Life […]