Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Casino plans in disarray as Purnell extends review

Marketing Week

The plans for licensing of casinos have fallen into further disarray after James Purnell, the Secretary of State for Culture Media and Sport, announced that local authorities will be given the chance to reconsider plans. The announcement comes after the Prime Minster, Gordon Brown, revealed last week that plans for a “supercasino” in Manchester would […]

Nectar launches wine club

Marketing Week

Wine specialist Direct Wines and loyalty card scheme Nectar have joined forces to launch the Nectar Wine Club to cash in on the UK’s £5.2bn off-sales wine market. The club is being launched at the same time as the Nectar Wine Plan, which cardholders can join to receive wine at regular periods throughout the year. […]

Emap sells Irish stations for 135m

Marketing Week

Emap is selling its three Irish stations to Communicorp, the Irish and European radio group, for £135m. The sale comes amid growing speculation that the magazine and radio group is vulnerable to takeover. The sale of national station Today FM, Dublin’s FM104 and Highland Radio in Donegal will help Emap to reduce its borrowings. The […]

BT launches pay-as-you-go sports service

Marketing Week

BT is launching a pay-as-you-go sport service offering coverage of the Premier League over its fledgling TV service BT Vision. The launch will be backed by a major advertising campaign that will launch at the weekend. The company hopes to dent BSkyB’s dominance in the pay-TV arena with BT Vision Sport selling itself as “fairer […]

BBC revamps kids channel to widen appeal

Marketing Week

The BBC is relaunching its flagship digital children’s channel CBBC to attract a wider audience of six to 12-years-old. The new look, which will be unveiled next month and on air from September, will be backed by a heavyweight marketing campaign. The multi-platform launch campaign will include trails across the BBC and an interactive campaign […]

Aegis Media appoints digital chief

Marketing Week

Aegis Media has appointed David Bulman, News International digital director, to head the development of its digital infrastructure across the group’s agencies. It comes as the group predicts that people will be consume two-thirds of media via digital by 2010. Bulman takes over the new role of chief information officer later this month and will […]

Evening Standard appoints sales and marketing chief…

Marketing Week

The Evening Standard has appointed Matt Harrison, a former circulation director at Trinity Mirror, to the new role of marketing and sales director. The appointment is part of a move to boost the paper’s marketing capabilities. Harrison will be responsible for the paper’s marketing strategy and distribution business and will work closely with head of […]

Victory for Direct Line in battle of the ‘wheels’

Marketing Week

Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated in the High Court backing Direct Line, which alleged that Esure’s application to trademark a […]

….As payment card proposal aired

Marketing Week

The Evening Standard is looking at introducing an electronic swipe card to make it easier to pay for the 50p newspaper. It is hoped the scheme will help the paper win back readers from rival freesheets. The card, which could be introduced by the autumn, would be the first scheme of its kind in the […]

Volvo raises retail boss to head Euro trucks wing

Marketing Week

Volvo has promoted Claes Nilsson to head its European trucks division. He will replace Roar Isaksen, who is leaving to join Swedish components manufacturer Plastal Group as president and chief executive. Nilsson was previously responsible for European retail development at Volvo Trucks. He will take up his new role – head of Volvo Trucks Europe […]

Nissan sponsors flagship Sky Sports show Soccer AM

Marketing Week

Nissan has signed as the title sponsor for Sky Sports’ flagship football show Soccer AM. The Japanese car-maker will promote its Nissan Navara pick-up through the deal. Nissan replaces hairstyling brand Brylcreem, which has sponsored the Saturday morning show for the past two years. The deal will run for the 2007/08 season. As part of […]

ABTA is ‘irrelevant’ claims a former board member

Marketing Week

ABTA, the trade association for tour operators and travel agents, has been condemned by a former board member for being too expensive and “irrelevant” to its members. Speaking to Marketing Week, David Speakman, chairman of travel agency Travel Counsellors, says that the organisation is “dying a slow death” because it no longer benefits travel companies […]

John Ayling wins UK vodka launch

Marketing Week

John Ayling and Associates has been appointed by First Drinks Brands to handle the £1m media planning and buying business for the UK launch of Russian Standard Vodka. The range, which includes Russian Standard Original, Platinum and Imperia, will be positioned as a premium spirit aimed at aspirational 18to 34-year-olds who appreciate “quality over quantity”. […]

Nokia seeks edgier Apple appeal

Marketing Week

Nokia’s appointment last week of Wieden & Kennedy as lead creative and strategic agency on its 175m global advertising business comes as the Finnish mobile handset giant unveils a new structure to tackle internet and mobile convergence.