Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Internal promotion as Saatchi restructures

Marketing Week

Saatchi & Saatchi is planning to promote Neil Hughston, managing director of its interactive division, as part of chief executive Robert Senior’s plans to restructure the agency (MW last week). The move comes as the agency denied rumours that Senior…

TCA to raise profile of eye charity Fight for Sight

Marketing Week

The Communications Agency (TCA) has been appointed to handle an advertising brief for the eye-disease charity Fight for Sight, following a three-way pitch against undisclosed agencies. The integrated agency will produce a campaign for the charity to help raise its profile. TCA will also help to improve its existing and new streams of fundraising. The […]

Will Saatchi & Saatchi UK’s restructure put it back on track?

Marketing Week

Less than two years after Saatchi & Saatchi UK put together a girl band to help promote brands to young people, the agency is disbanding the division that came up with the idea. Branded content unit Gum was launched to great fanfare at the end of 2005 by then UK chairman and chief executive Lee Daley. But fast-forward two years, Daley is gone and Gum is being scrapped by the agency’s new chief Robert Senior (MW last week).

EMAP letter of support for its magazines ‘a sign of panic’

Marketing Week

EMAP has written a letter to press buyers pledging its support for all its magazine titles, despite the imminent sell-off of its magazine portfolio and a few possible closures. The move is being seen as a “sign of panic” by some buyers. The letter, sent out by EMAP’s head of trading Jason Trout, has targeted […]

IPC poaches Initiative online chief

Marketing Week

IPC Media has poached Richard Whittle, online planning director at Initiative Media, to lead its digital strategy by work closely with its major clients. Whittle, who has already taken over as corporate business development manager (digital), will be responsible for developing all aspects of IPC’s digital relationships with media agencies. He will report to IPC […]

Interact sets up digital publishing service for football fans

Marketing Week

A digital publishing service that allows football fans to create a personalised scrapbook of their team’s season will be rolled out into other markets just a month after its UK launch. My Football Year, created by Interact Publishing, is the first digital book to launch, and aims to revolutionalise the £750,000 football annual market. The […]

Nivea campaign uses e-tools to target teen girls

Marketing Week

Nivea, the Beiersdorf-owned skincare brand, is using its first cross-media branded content campaign to target 16to 19-year-olds. It will support Nivea Visage Young range across radio, TV and print. It will also promote a branded e-magazine covering issues affecting the target group. The five-month deal, which launches this month, has been negotiated by Carat Sponsorship […]

VBS ads to promote social responsibility

Marketing Week

Viacom Brand Solutions (VBS), the sales house for MTV and Nickelodeon, is courting “pro-social” advertisers in a bid to fight existing and proposed ad bans. VBS is encouraging brands in sectors such as healthy children’s food, hybrid cars and energy efficient products to advertise on its channels. Nick Bampton, VBS managing director, says the industry […]

Call centres do business sector

Marketing Week

Effective B2B telemarketing is built on the cornerstones of employing market intelligence and well trained callers who engage with prospects and build long-lasting relationships. By Ian Whiteling

Virgin and Innocent claim Top Employer Survey 2007 honours

Marketing Week

At first glance, Virgin Group appears to exert an unshakeable grip on the aspirations of UK marketers. More of them want to work for Sir Richard Branson’s organisation than any other company, according to our annual Top Employer Survey. This is the third year in a row that marketers have crowned Virgin Group the king […]

BARB TV measurement shake-up gets cool reception

Marketing Week

The Broadcasters Audience Research Board (BARB) is set to switch its TV measurement contract to TNS/Arbitron a move that is likely to lead to the biggest shake-up in quantifying the medium in almost a decade.TNS is understood to have won the contract to supply BARB with audience data from 2010 based on Arbitrons controversial Portable People Meter (PPM).