In-depth features, interviews and insights into marketing’s biggest issues.
Camelot’s promotion of marketing director Martin Pugh to its executive board earlier this month opens the way for the former Pizza Hut and Safeway marketer to succeed chief executive Dianne Thompson when she steps down in 2012. He may have his hands full trying to revive flagging sales of the Olympic fundraising game Dream Number, […]
Aveda, the beauty products company, is ramping up its focus on its green credentials as part of a marketing strategy for next year. It plans to launch a product or range linked to an environmental issue every two months. The first execution will launch in the US on January 1 and will focus on wind […]
O2 is seeking a senior marketer to head a new corporate social responsibility (CSR) division. It is understood that O2 is the first mobile operator to launch a standalone CSR team. The mobile operator wants to appoint a head of corporate responsibility, environment and community to lead its environment and sustainability arm and its corporate […]
Digital radio is “facing a crisis” despite the forthcoming launch of a national commercial multiplex next year, according to outgoing GCap Media chief executive Ralph Bernard. Bernard, who is stepping down after 25 years as the head of Britain’s biggest commercial radio broadcaster, told Marketing Week that the Government’s failure to set an analogue switchover […]
GB Airways’ marketing department is expected to be axed when it is taken over by easyJet in the New Year. It is understood that the airline’s cabin crew and pilots will remain with the airline but other a question mark hangs over other staff, including the five-strong marketing team once the deal is completed.Although the […]
James Murray Wells, the 24-year-old entrepreneur behind online spectacles retailer Glasses Direct, has appointed Albion as the company’s first retained advertising agency ahead of a renewed marketing push (MW last week). It is the latest step for the young man who started the business in 2004 with £1,000 from his student loan. Alarmed at the […]
Marketing Week and New Media Age have broadened the Online Marketing Show to include media’s role in marketing communications. The event, renamed the Online Marketing and Media Show 08, will take place at the Business Design Centre in north London on June 24 and 25, 2008. The event will see media owners represented on the […]
It is understood that Isobel has won the 5m advertising account for WeightWatchers food products. It is thought that the agency won the account from incumbent agency CHI & Partners without a pitch.
Emaar, the largest property owner in the Middle East, is poised to appoint TBWA/ London to its pan-European advertising account for its new hotel brand. The account is understood to be worth about £10m. The agency is understood to have won the account following a competitive pitch against a number of undisclosed agencies. It was […]
Thetrainline.com has appointed Propaganda to handle its 1m advertising account. The agency has won the business without a pitch.
Big Communications has been appointed by Cadbury World to handle its integrated advertising account. The win follows a four-way pitch against UnitComms, Connect Group and KLM. Incumbent agency Palmer Hargreaves Wallis Tomlinson, which had worked for Cadbury World for seven years, was not invited to repitch. Big is developing a strategy for the Birmingham tourist […]
Five is talking to agencies about a project to refresh the broadcaster’s on-air identity. The news follows the departure of its marketing director Jane Scott last month. A spokesman confirms that Five is talking to “one or two agencies about some ident work”, but he denies speculation it is reviewing its £5m advertising account, which […]
PriceRunner.co.uk in race for Christmas presence
EMAP Advertising has promoted its strategic communications director Rebecca Lisica to the new role of head of market for Grazia and First. Lisica, who takes over the role immediately, will be responsible for developing the two magazine brands into new areas. She will report to EA director of sales, Jason Trout. She had held a […]
Cornhill Direct, the insurance brand, is launching an online campaign targeting the over-45s. The campaign, created by TBG London, is the brand’s first digital push. As part of the campaign, video display ads will be broadcast on websites including Times Online and GM.tv. The insurance brand says it has invested a “sixfigure sum” in the […]