In-depth features, interviews and insights into marketing’s biggest issues.
Propaganda, the Leeds-based advertising agency, is opening a London office to bolster its presence in the South. Over the past year the agency has won a number of new clients, many which are London-based. The office opens in Wardour Street, Soho, next month, and as part of its expansion, the agency has made a number […]
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Gavin Miller, the former Universal Pictures Home Entertainment and Capital Radio marketer, is launching a marketing consultancy. The new agency will be part of strategic marketing network NXO. Miller, who was previously marketing director at Universal, will focus on the technology, media, telecommunications and entertainment. Connect NXO will provide a strategic marketing consultancy service to […]
Despite user-generated content’s rapid growth and connection with consumers, few brands use it to reach customers. But marketers need to investigate how to make the most of this new medium
Kraft Foods has been banned from using the claim that Dairylea Lunchables are “Packed with Good Stuff” by the Advertising Standards Authority (ASA). It follows complaints from three people that the strapline made the range sound healthier than it is given some products are high in salt and saturated fat. The claim was made in […]
Next month sees the hosting of Affiliate Summit London, the UK’s first affiliate marketing conference. In fact, London is showcasing two affiliate marketing events in as many months with the A4U Expo in October. Finally the industry has woken up; cost per acquisition is one of the most compelling and cost-efficient channels for advertisers and […]
Cadbury Schweppes is launching an Omega-3 variant of its Bassett’s Soft & Chewy multi-vitamin pastilles in response to the growing consumer demand for the supplement.
Brands that relate field marketing to some failed venture from years ago need to have a rethink – Steve Hemsley explains how experiential agencies have honed their methods and technology
Changed man to lead Nokia’s transformationNokia has turned to a familiar face to fill its top UK marketing role – Will Harris, who introduced the O2 brand to the UK. He joins the world’s biggest handset manufacturer in October, as first revealed by marketingweek.co.uk last week.
As the integration of e-mail, direct mail and search marketing gathers pace, DM agencies are best placed to interpret the data involved and send out quality, targeted messages. By David Reed
Nitro is understood to be “actively” hunting a number of UK acquisitions in order to build its London agency to the same size as its New York and Shanghai offices. The London agency has around 80 people in London, but it is understood to be keen to achieve a “critical mass” by doubling in size. […]
Dell is understood to have parted company with Omicom after shortlisting WPP Group and Interpublic Group to go through to the final round of its $730m (£367m) global advertising pitch. WPP, IPG, Omnicom, Publicis and Havas had put forward agency teams to pitch for the consolidated global business, but sources say only WPP and IPG […]
Homeserve, the emergency policy and repair business headed by former BSkyB marketing director Jon Florsheim, is building its first agency roster ahead of ambitious plans to boost the brand. The roster includes brand consultancy Venture Three, which Florsheim worked with at Sky, Group M for media planning, and Barracuda Digital for search engine optimisation. The […]
M&C Saatchi has been appointed by PC World to handle a 4m advertising push for Philips, Advent and EI System computer products.
Vexed Digital has been appointed as the lead digital agency for cancer care group Maggie’s Centres. It won the business after a nine-way pitch against undisclosed agencies. Maggie’s Centres, which offers help to people with cancer, wants to create a website that will take on the role of an online centre. Vexed has been briefed […]