Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Compliance versus creativity

Marketing Week

The FSA is changing the compliance regulations for financial services companies’ DM material. The changes will provide agency creatives with different boundaries to push. By David Reed

Oxfam to appoint one agency for total marketing overhaul

Marketing Week

Oxfam is reviewing its marketing strategy in a move aimed at making its communications and advertising more effective. The charity is seeking its first retained advertising agency to help it overhaul its existing strategy. It is talking to about 12 agencies and hopes to make an appointment in September. It has previously worked with agencies […]

WWAV Rapp Collins bows out as WWF calls review

Marketing Week

The conservation charity World Wide Fund for Nature (WWF) UK is reviewing its media and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom-owned agency has declined to repitch. The review is being overseen by Agency Insight. The charity is looking for an agency with direct response and digital marketing skills. […]

Sorrell moots deal with Rainey Kelly start-up

Marketing Week

WPP Group chief executive Sir Martin Sorrell is understood to be considering investing in the start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest. It is thought that Sorrell met Murphy, Golding and Priest late last week to discuss the terms of their departures from the WPP-owned […]

Political insider

Marketing Week

New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA’s role as an effective regulator to consumers. Sonoo Singh discovers his latest goals

Havas launches celebritiy consultancy

Marketing Week

Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding. Havas has appointed Maxime Hibon as executive director of the division. He will manage the group’s relationships with celebrities, producers and directors […]

RKCR promotes Exon to chief executive

Marketing Week

Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.