Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Unfriendly times for financial challengers

Marketing Week

Friendly society Liverpool Victoria’s rebrand as LV= raises the question of how small mutual societies can successfully promote their brands in a financial services sector dominated by big banks and insurance giants. LV= is understood to be seeking an advertising agency to promote the rebrand (MW last week), but the minnow will have to compete […]

Aston Villa kicks off rebrand with new logo

Marketing Week

Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive. The revamped image is designed to emphasise the Premiership club’s values of togetherness, openness, inte-grity and heritage. The drive marks the start …

Toblerone to launch fruit and nut variant

Marketing Week

Kraft is launching a fruit-and-nut variant of its Toblerone brand to reignite interest in the bar. It is understood that a 400g bar will be launched this summer. It is believed the food giant plans to introduce fruit and nut as a permanent flavour and will extend it into countline bars if it proves successful. […]

Leith wins Russian choc account

Marketing Week

The Leith Agency has been appointed to develop a multi-million pound rebranding campaign for the high-end chocolate brand SladCo in its native Russia. The Edinburgh-based age-ncy beat four Russian advertising agencies to the account after pitching in Moscow. The agency has developed a television-led campaign to relaunch the prestigious boxed chocolate brand. The campaign will […]

Fujitsu Siemens lifts lid on soccer charity tie-up

Marketing Week

Fujitsu Siemens Computers kicks off its first charitable tie-up next week in an initiative with Christian charity World Vision supported by Bayern Munich and England footballer Owen Hargreaves. The campaign sees the technology group strengthen its commitment to sport and education in the build-up to the 2008 UEFA European Championships. Fujitsu Siemens will offer youth […]

Cheethambell wins 2m Lake District ad account

Marketing Week

Cumbria Tourism has app-ointed Cheethambell JWT to reposition its flagship brand, The Lake District, as a getaway for “chic seekers”. The Manchester-based agency won the £2m advertising business following an eight-way pitch against undisclosed agencies. The tourist board plans to market Cumbria and the Lake District as a chic weekend destination, targeting ABC1s. A national […]

McDonalds to trial sale of Innocent smoothies

Marketing Week

Innocent Drink is launching a trial of its smoothies at 80 McDonalds restaurants in the north of England. Its smoothie for kids will be available in Happy Meals in fast food outlets across the North East and Yorkshire from May 2. McDonalds is trialling one variant, strawberry, blackberry and raspberry variant, for six months but […]

M&S lures Waitrose chief for ‘key’ board-level role

Marketing Week

Waitrose managing director Steven Esom has left the supermarket group to take up the role of director of food at high street rival Marks & Spencer. The position is thought to be board level with Esom working closely with chief executive Stuart Rose. Esom’s position at Waitrose equated to chief executive and placed him on […]

Big brands join fight to reduce carbon emissions

Marketing Week

The advertising and marketing industry has a major part to play in the fight against climate change, according to some of the country’s most senior business leaders at the launch of a Government-led green campaign. The three-year campaign aims to reduce carbon dioxide (CO2) emissions by 25 million tonnes by 2010. Eight of the UK’s […]

Commodore shops plan to cash in on PC games revival

Marketing Week

Iconic “retro” video games brand Commodore is phasing in a series of retail outlets in the UK and Ireland as part of a dramatic return to the games arena. A Commodore spokesman says the first stores will open in the UK and Ireland with further outlets to follow in France, Germany and the Benelux region. He says this is the first stage of a global roll-out of the retail store concept, which forms part of the brand’s re-entry into PC gaming.

TCA signs designers and podcasters

Marketing Week

The Communications Agency (TCA) has signed partnership deals with two agencies to bolster its design and content. The integrated agency has teamed up with designers February and content and podcasting company Brand Spanking. TCA chief executive Adam Leigh says/ “We have enjoyed significant growth in the last year and we are confident that we are […]

Expedia hands Cake its 2007 experiential account

Marketing Week

Expedia.co.uk, the UK’s largest online travel agent, has appointed public relations agency Cake to manage its experiential account for 2007. The appointment follows the recent acquisition of Expedia’s agency of record, DFGW by PR agency Freud Communications earlier this year (MW April 5). It is not clear how the appointment will affect Expedia’s business relationship […]

Virgin’s biodegradable card trumps Barclays’

Marketing Week

Virgin Money is upping the ante in the eco-friendly financial services stakes with the promise of a biodegradable credit card. Barclaycard last week revealed it would be the first “leading” bank to launch a “green” credit card, named Breathe (MW last week). Virgin Money says it is working with eco-designer Robert Holdway at Giraffe Innovation […]

Many happy returns

Marketing Week

The corporate outing remains a popular form of entertainment, but organisers must ensure they get a maximum return on expensive events – be it on investment or objectives. By Martin Croft

City Gateway Media puts Spiderman 3 on the big screen

Marketing Week

City Gateway Media, operator of the largest commercial LED screen in Europe, in conjunction with outdoor company Posterscope, is advertising Spiderman 3 on its Manchester screen from Friday April 27. The campaign has been planned by Manning Gottlieb OMD invENTS. Dominic Milan, digital insight and development manager at Posterscope says/ “Spiderman on the City Gateway […]