Karmarama secures 5m Coca-Cola Burn business
Marketing WeekKarmarama has won a place on Coca-Cola’s advertising roster after scooping the 5m brief to promote energy drink brand Burn across Europe and Russia.
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Karmarama has won a place on Coca-Cola’s advertising roster after scooping the 5m brief to promote energy drink brand Burn across Europe and Russia.
WFCA, the Tunbridge Wells-based agency, has won the 3m integrated advertising business for Multiyork without a pitch.
Quiet Storm has won the advertising account for human rights action group The Helen Bamber Foundation without a pitch. The first work will break later this week. The campaign, called Lost in F**king Transition, aims to highlight the cruelty and exploitation suffered by illegally trafficked women who are shipped to the UK to work as […]
Sky Bet, the BSkyB-owned betting and gaming business, has ramped up its commercial and marketing team ahead of ambitious growth plans for the brand. It has poached Ben Warn from rival Blue Square to head its commercial business. He joins as sportsbook director in January. It has also promoted Sky head of customer experience Ted […]
Domino’s Pizza is extending its sponsorship of US cartoon The Simpsons to terrestrial TV in a move that will put further strain on its relationship with Sky One. A source suggests that the two-month sponsorship of The Simpsons on Channel 4 is a prelude to it being extended into the New Year, despite stringent new […]
Online television company WeDigTV is launching an online TV channel dedicated to advertising campaigns. It has signed up packaged goods giant Reckitt Benckiser as its first ad partner. The channel launches with four rotating ad campaigns from Reckitt’s portfolio Gaviscon, Vanish, Cillit Bang and Strepsils. Each ad will include an interactive element to draw in […]
Thelondonpaper, the freesheet owned by News International, is teaming up with Google to launch a major extension to its website that aims to build a bridge across the two media platforms. The new section, called thelondonknowledge, is des-igned to help site visitors plan evenings out in the capital by using interactive maps. Based on Google […]
The Government has been accused of “political point scoring” after putting pressure on the newspaper industry to ban ads for escort agencies in local papers as part of its wider campaign to reduce the number of trafficked women in the sex trade. Ministers are understood to believe that outlawing the ads will help halt the […]
EMAP2 has signed a deal with Sony Computer Entertainment to host its experiential marketing initiative 3Rooms. It aims to raise awareness of the PlayStation 3’s functions and drive sales. The consumer experience campaign will include EMAP-owned men’s magazine FHM, film title Empire and the radio station Kiss. 3Rooms will launch in mid-December at a location […]
In the interactive digital age, the continuing popularity of customer magazines is almost curious. As the internet continues to offer free content and eat into off-line advertising budgets, contract publishing manages to maintain its appeal and value as a marketing tool, while delivering a level of engagement with its consumers. Customer titles, including Sky Magazine, […]
Chelsea Football Club is hoping to cash in on the “Beckham” factor by launching what it claims is the first European club website aimed at “soccer” fans in the US. The initiative is part of ambitious plans by Chelsea FC to increase its US following …
Sponsorship is big business, especially in sports. No longer just a way to get exposure on the front of a footballer’s shirt, the multi-million pound industry’s benefits spread over all corporate sectors
Young children are spending over 16 hours a week online without any adult supervision. But they are not trawling cyberspace to meet strangers. Instead most play games and communicate with friends
Channel 4s birthday this month not only marks 25 years of more choice for viewers, but also for the UKs TV advertisers, which had been limited to just one commercial channel until 1982.
The UK budget hotel sector is big business with customer spend topping 1bn for the first time. It seems that peoples desire for no frills services, seen in the success of low-cost airlines, is now driving a growth in bookings for budget hotels.