Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Propaganda opens London office to support new clients

Marketing Week

Propaganda, the Leeds-based advertising agency, is opening a London office to bolster its presence in the South. Over the past year the agency has won a number of new clients, many which are London-based. The office opens in Wardour Street, Soho, next month, and as part of its expansion, the agency has made a number […]

Ex-Universal marketer’s start-up joins NXO network

Marketing Week

Gavin Miller, the former Universal Pictures Home Entertainment and Capital Radio marketer, is launching a marketing consultancy. The new agency will be part of strategic marketing network NXO. Miller, who was previously marketing director at Universal, will focus on the technology, media, telecommunications and entertainment. Connect NXO will provide a strategic marketing consultancy service to […]

Ugc’s untapped potential

Marketing Week

Despite user-generated content’s rapid growth and connection with consumers, few brands use it to reach customers. But marketers need to investigate how to make the most of this new medium

ASA forces Kraft to ditch Dairylea ‘Good Stuff’ claim

Marketing Week

Kraft Foods has been banned from using the claim that Dairylea Lunchables are “Packed with Good Stuff” by the Advertising Standards Authority (ASA). It follows complaints from three people that the strapline made the range sound healthier than it is given some products are high in salt and saturated fat. The claim was made in […]

Affiliate marketing finally goes mainstream

Marketing Week

Next month sees the hosting of Affiliate Summit London, the UK’s first affiliate marketing conference. In fact, London is showcasing two affiliate marketing events in as many months with the A4U Expo in October. Finally the industry has woken up; cost per acquisition is one of the most compelling and cost-efficient channels for advertisers and […]

Evolution in the field

Marketing Week

Brands that relate field marketing to some failed venture from years ago need to have a rethink – Steve Hemsley explains how experiential agencies have honed their methods and technology

Changed man to lead Nokia’s transformation

Marketing Week

Changed man to lead Nokia’s transformationNokia has turned to a familiar face to fill its top UK marketing role – Will Harris, who introduced the O2 brand to the UK. He joins the world’s biggest handset manufacturer in October, as first revealed by marketingweek.co.uk last week.

Quality replaces quantity

Marketing Week

As the integration of e-mail, direct mail and search marketing gathers pace, DM agencies are best placed to interpret the data involved and send out quality, targeted messages. By David Reed

Nitro seeks UK buy-outs to establish London hub

Marketing Week

Nitro is understood to be “actively” hunting a number of UK acquisitions in order to build its London agency to the same size as its New York and Shanghai offices. The London agency has around 80 people in London, but it is understood to be keen to achieve a “critical mass” by doubling in size. […]

WPP and IPG vie for Dell ad brief

Marketing Week

Dell is understood to have parted company with Omicom after shortlisting WPP Group and Interpublic Group to go through to the final round of its $730m (£367m) global advertising pitch. WPP, IPG, Omnicom, Publicis and Havas had put forward agency teams to pitch for the consolidated global business, but sources say only WPP and IPG […]

Homeserve constructs roster to boost brand

Marketing Week

Homeserve, the emergency policy and repair business headed by former BSkyB marketing director Jon Florsheim, is building its first agency roster ahead of ambitious plans to boost the brand. The roster includes brand consultancy Venture Three, which Florsheim worked with at Sky, Group M for media planning, and Barracuda Digital for search engine optimisation. The […]

Vexed to build a community website for cancer centres

Marketing Week

Vexed Digital has been appointed as the lead digital agency for cancer care group Maggie’s Centres. It won the business after a nine-way pitch against undisclosed agencies. Maggie’s Centres, which offers help to people with cancer, wants to create a website that will take on the role of an online centre. Vexed has been briefed […]