Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

K-C moots link-ups with GSK and Pfizer

Marketing Week

Kleenex manufacturer Kimberly-Clark is in talks with GlaxoSmithKline and Pfizer about forming partnerships to promote related products. In an exclusive interview with Marketing Week, Kimberly-Clark’s general manager for the UK and Ireland, Troy Warfield, revealed that discussions were taking place about link-ups between Kleenex tissues and cold and flu remedies such as the Beechams range […]

Bafflement over Red Bull redundancies

Marketing Week

The sweeping restructure at Red Bull UK would normally suggest a company in turmoil, but the brand that created the energy drinks category still commands a 76.5% share of the market, and last weekend hosted the latest round of its Air Race World Series in London. Red Bull is believed to be making redundancies across […]

WRAP holds review ahead of ad push

Marketing Week

Waste and Resources Action Programme (WRAP), the government body tasked with reducing waste, is reviewing its roster of agencies ahead of a new advertising push next year. It is thought that the business is worth several million pounds. WRAP has put out a tender document for its advertising, direct marketing, marketing services and public relations […]

Bird’s start-up agency wins raft of business

Marketing Week

Another Anomaly, the start-up agency to be headed by Sony BMG vice-president of futures Duncan Bird and backed by Anomaly founder Carl Johnson, has won a raft of business before it opens. It will work with former Neutrogena skincare expert Tammy Ha on the skincare products line Eu. The joint venture will cover design, positioning, […]

Fruit of the Loom’s trade catalogue to be revamped

Marketing Week

Fruit of the Loom has appointed Big Communications to overhaul its trade catalogue for distribution across all its markets in Europe. The clothing manufacturer’s 116-page catalogue will be themed on “a road trip to Morocco”. It will be produced in eight languages and will showcase the entire product range for its forthcoming Mens, Ladies, Children […]

Senior takes charge of Saatchi-Fallon

Marketing Week

Following a fruitless search to replace Saatchi & Saatchi London chairman and chief executive Lee Daley, who stepped down earlier this year, Publicis Groupe is taking a novel approach to trying to save the once-mighty agency. A week after Saatchi lost the bulk of its UK Toyota business to CHI & Partners (MW July 12), it emerged that it was being aligned with sister agency Fallon in the latest bid to halt its decline. The new holding company – to be called Saatchi & Saatchi-Fallon – will be run by Fallon London founding partner Robert Senior, who has turned down the top job at Saatchi London in the past.

Bebo ‘walks a fine line’ running campaign with Skittles sweets

Marketing Week

Bebo, the social networking site aimed at under-16s, has embarked on a media offensive to counteract the backlash against brands using such sites to advertise their products to children. After hostile national media reports about brands’ online ad strategies, the site has rebuffed claims that its partnership with confectionery brand Skittles is either underhand or […]

Lloyds TSB launches advice campaign for flood victims

Marketing Week

Lloyds TSB has launched a high profile marketing campaign in the wake of England’s floods, designed to reassure customers that help is at hand. The high street bank is running a series of ads, in national and regional media, outlining steps that affected customers can take, and measures it has put in place to help […]

Web tool shows brands where their online ads are

Marketing Week

A new ad-serving tool is to be launched that will allow advertisers to identify where their ads have appeared online and how long they have been viewed for – a tool many in the online ad industry will welcome after recent scrutiny from the media. This week’s Panorama on BBC1 highlighted how ads can appear […]

Tiscali takes on Virgin with branded mobile move

Marketing Week

Tiscali is planning to take on Virgin Media with the launch of a branded mobile phone service in a move that would make it only the second company in the UK to offer “quadruple play”. Tiscali, which has just bought broadband provider Pipex for £210m – in addition to recently acquired digital TV provider Homechoice […]

Supermarket sought for HP recycling partnership

Marketing Week

Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market. Earlier this year the PC manufacturer trialled a recycling initiative […]

ISP criticises Gambling Act for being a ‘nuisance’

Marketing Week

The Institute of Sales Promotion has hit out at the failure to extend the Gambling Act 2005 to Northern Ireland as a “considerable nuisance.” ISP legal affairs director Philip Circus says: “The problem is that when the legislation comes into force on September 1, you could run a promotion in Great Britain that would not […]

USwitch reshuffles marketing team for second branding push

Marketing Week

Online price comparison service uSwitch has rejigged its marketing team and appointed former SWEB marketing chief Alan Tattersall as marketing director. Incumbent Barry Holloway moves from his position as marketing director to work on “strategic projects” and will be leaving uSwitch in April 2008. Tattersall moves from his position as home services director at uSwitch. […]