…Sky’s marketing spend up 18% after Virgin battle
Marketing WeekBSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
In-depth features, interviews and insights into marketing’s biggest issues.
BSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
Kleenex manufacturer Kimberly-Clark is in talks with GlaxoSmithKline and Pfizer about forming partnerships to promote related products. In an exclusive interview with Marketing Week, Kimberly-Clark’s general manager for the UK and Ireland, Troy Warfield, revealed that discussions were taking place about link-ups between Kleenex tissues and cold and flu remedies such as the Beechams range […]
The sweeping restructure at Red Bull UK would normally suggest a company in turmoil, but the brand that created the energy drinks category still commands a 76.5% share of the market, and last weekend hosted the latest round of its Air Race World Series in London. Red Bull is believed to be making redundancies across […]
Waste and Resources Action Programme (WRAP), the government body tasked with reducing waste, is reviewing its roster of agencies ahead of a new advertising push next year. It is thought that the business is worth several million pounds. WRAP has put out a tender document for its advertising, direct marketing, marketing services and public relations […]
Another Anomaly, the start-up agency to be headed by Sony BMG vice-president of futures Duncan Bird and backed by Anomaly founder Carl Johnson, has won a raft of business before it opens. It will work with former Neutrogena skincare expert Tammy Ha on the skincare products line Eu. The joint venture will cover design, positioning, […]
Fruit of the Loom has appointed Big Communications to overhaul its trade catalogue for distribution across all its markets in Europe. The clothing manufacturer’s 116-page catalogue will be themed on “a road trip to Morocco”. It will be produced in eight languages and will showcase the entire product range for its forthcoming Mens, Ladies, Children […]
Following a fruitless search to replace Saatchi & Saatchi London chairman and chief executive Lee Daley, who stepped down earlier this year, Publicis Groupe is taking a novel approach to trying to save the once-mighty agency. A week after Saatchi lost the bulk of its UK Toyota business to CHI & Partners (MW July 12), it emerged that it was being aligned with sister agency Fallon in the latest bid to halt its decline. The new holding company – to be called Saatchi & Saatchi-Fallon – will be run by Fallon London founding partner Robert Senior, who has turned down the top job at Saatchi London in the past.
Bebo, the social networking site aimed at under-16s, has embarked on a media offensive to counteract the backlash against brands using such sites to advertise their products to children. After hostile national media reports about brands’ online ad strategies, the site has rebuffed claims that its partnership with confectionery brand Skittles is either underhand or […]
Lloyds TSB has launched a high profile marketing campaign in the wake of England’s floods, designed to reassure customers that help is at hand. The high street bank is running a series of ads, in national and regional media, outlining steps that affected customers can take, and measures it has put in place to help […]
A new ad-serving tool is to be launched that will allow advertisers to identify where their ads have appeared online and how long they have been viewed for – a tool many in the online ad industry will welcome after recent scrutiny from the media. This week’s Panorama on BBC1 highlighted how ads can appear […]
Cardiff & Co, the marketing company established by Cardiff County Council, is seeking public and private sector stakeholder investment to help promote the city.
Tiscali is planning to take on Virgin Media with the launch of a branded mobile phone service in a move that would make it only the second company in the UK to offer “quadruple play”. Tiscali, which has just bought broadband provider Pipex for £210m – in addition to recently acquired digital TV provider Homechoice […]
Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market. Earlier this year the PC manufacturer trialled a recycling initiative […]
The Institute of Sales Promotion has hit out at the failure to extend the Gambling Act 2005 to Northern Ireland as a “considerable nuisance.” ISP legal affairs director Philip Circus says: “The problem is that when the legislation comes into force on September 1, you could run a promotion in Great Britain that would not […]
Online price comparison service uSwitch has rejigged its marketing team and appointed former SWEB marketing chief Alan Tattersall as marketing director. Incumbent Barry Holloway moves from his position as marketing director to work on “strategic projects” and will be leaving uSwitch in April 2008. Tattersall moves from his position as home services director at uSwitch. […]