Is the Saga and AA merger driven by greed or is it a sound marketing move?
Marketing WeekIs the Saga and AA merger driven by greed or is it a sound marketing move?
In-depth features, interviews and insights into marketing’s biggest issues.
Is the Saga and AA merger driven by greed or is it a sound marketing move?
The FSA is changing the compliance regulations for financial services companies’ DM material. The changes will provide agency creatives with different boundaries to push. By David Reed
Oxfam is reviewing its marketing strategy in a move aimed at making its communications and advertising more effective. The charity is seeking its first retained advertising agency to help it overhaul its existing strategy. It is talking to about 12 agencies and hopes to make an appointment in September. It has previously worked with agencies […]
The conservation charity World Wide Fund for Nature (WWF) UK is reviewing its media and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom-owned agency has declined to repitch. The review is being overseen by Agency Insight. The charity is looking for an agency with direct response and digital marketing skills. […]
Taste of authenticity
WPP Group chief executive Sir Martin Sorrell is understood to be considering investing in the start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest. It is thought that Sorrell met Murphy, Golding and Priest late last week to discuss the terms of their departures from the WPP-owned […]
Coca-Cola has put Arc on its direct marketing roster to handle its estimated 15m sales promotion business, following a five-way pitch.
New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA’s role as an effective regulator to consumers. Sonoo Singh discovers his latest goals
With the right people in the top roles, ITV is setting a promising scene for comeback, but the commercial picture isn’t quite complete yet
Why are so many US-inspired retail attractions floundering? The key to success could be in acknowledging cultural differences and adjusting to the local market
Nokia has handed its estimated $300m (£150m) global advertising account to Wieden & Kennedy following a six-month review. The account, which will be run from London, also includes responsibility for strategy.
Wells & Young’s, the brewing company, has parted company with Team Saatchi after 12 years with the agency. The decision follows a strategic review of the brewer’s marketing services agency roster.
Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding. Havas has appointed Maxime Hibon as executive director of the division. He will manage the group’s relationships with celebrities, producers and directors […]
Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.
McCann Erickson has won the £10m Evening Standard advertising account following a competitive pitch. It is understood to have pitched against a number of undisclosed agencies, which is thought to include incumbent agency The Law Firm.