In-depth features, interviews and insights into marketing’s biggest issues.
Intel has ditched its “Multiply” advertising strategy just a year after it was launched in favour of a return to its Intel Inside strapline. The new “Chips” positioning is a return to the company’s strategy of focusing on Intel chips as an integral component of a product rather than the benefits of the chips on […]
Danone Waters will target white-collar workers with a poster, radio and underground campaign as part of a £1.5m push for Evian. The detox campaign will be focused around the key January 2 date when workers return to work after the New Year. The aim is to target affluent London office workers who over-indulged over Christmas. […]
Optimising a marketing team’s performance can be the difference between an organisation’s success or failure. Ian Whiteling explores the training and development opportunities on offer
Asda is gearing up to take on the major brands in laundry with the launch of an eco-friendly concentrated detergent called Tiny But Tough. The range will be introduced in store on August 27. The detergent is being positioned to compete with Persil Small & Mighty, which was launched by Unilever in 2006, and sister […]
If you get annoyed by Christmas decorations appearing in late summer it’s probably best that you don’t organise your company’s Christmas party – that can be a job for January. By Martin Croft
£35m gamble pays marketing dividend for Camelot
The Children’s Society is offering gig-goers the chance to meet the “godfather of punk” Iggy Pop as part of a fundraising initiative at Rock the House in Leeds next week. The campaign, created by mobile marketing agency Incentivated, will encourage thousands of music fans to donate to the charity by texting in to win the […]
Saatchi & Saatchi has been appointed to handle the 7m advertising account for Amplifon, one of the world’s largest distributors of hearing aids.
Infiniti, Nissan’s luxury marque, is talking to agencies about its 40m pan-European advertising and media planning, and buying accounts ahead of its launch in Europe next year.
Smart Cells, the stem cell storage company, has app-ointed Open Soho to handle its advertising account. The agency is working on a controversial campaign featuring a baby in its mother’s womb talking to the camera. The TV, poster, press and ambient campaign breaks next month and will aim to convince people about the benefits of […]
1001 employs monkey to promote stain remover
News International is understood to be scrapping the News of the World’s long-standing Sunday magazine in favour of a more upmarket title that will compete with the celebrity weeklies. The relaunched supplement has yet to be named but is expected to be introduced early next year. It is thought that NI is keen to attract […]
High street food retailer the Co-op is ditching its range of own-label mineral waters and launching a new ethical range to tap into growing consumer demand for such products. It claims to be the first UK supermarket to launch an ethical water brand. The retailer will donate between 5p and 20p from each bottle of […]
Visa Europe is dropping its “Love every day” strapline in a heavyweight outdoor campaign to launch its contactless PayWave card. The credit and debit card provider is thought to be spending more than £1m on a London-centric campaign created by Saatchi & Saatchi. It breaks in late September with an initial sixto eight-week burst of […]
Hard-hitting ads highlighting the plight of missing Madeleine McCann and for children’s charity Barnardo’s have escaped censure by the Advertising Standards Authority (ASA). The ASA said a cinema ad featuring four-year-old Madeleine, who went missing in Portugal in May, could be broadcast after investigating complaints from parents that the ad was distressing for children and […]