In-depth features, interviews and insights into marketing’s biggest issues.
Ryanair, the low cost airline, has reported strong growth for the past six months due to increase sales of its car hire, hotel and travel insurance services. The results were also helped by a 20% increase in passenger numbers to 22.6m. The airline reported a 24% increase in revenue from £889m to £1.089m for the […]
Fiat Group Automobiles UK managing director Giulio Salomone is stepping down after two-and-a-half years in the role. He will be replaced by Fiat China chief Andrew Humberstone. Salomone, who became Fiat’s third UK boss in as many months when he was appointed in April 2005 (MW April 28, 2005), has played an important part in […]
Heinz is launching a new press campaign to support its Mum’s Own Recipe range of prepared baby food. The campaign, which has been created by McCann Erickson, aims to show mothers that Heinz is inspired by real home cooking. One execution says, “approved by Katherine, the world’s toughest food critic” and shows a photograph of […]
Swedish consumer electronics giant Electrolux has appointed Brad Tribble to the new role of vice-president and managing director of Electrolux Major Appliances UK and Ireland. He will take up the position on January 1. Tribble, who is currently president of its East Asia region, will lead the growth of the UK and Ireland division and […]
Tomy, the toy manufacturer, is launching its first spring television ad campaign to support the launch of its Whistle & Go Thomas train. The move marks a shift in Tomy’s marketing strategy, which only promoted its products around the key Christmas period. The Japanese infant and pre-school toy company wants to take advantage of the […]
The Government is planning a heavyweight advertising campaign, with a budget of up to £30m, to support its free, basic financial advice scheme to every adult in the UK. The proposed Generic Financial Advice (GFA) service is being piloted in four areas across the UK and could be rolled out across the entire country as […]
Inbev is launching a multi-million pound advertising campaign to promote the Artois family of premium beer brands. It will be the first major push for the range, including Peeterman Artois and Artois Bock, which were launched last summer (MW March 30, 2006). The launch was part of a £50m investment in its initiative Brasserie Artois, […]
DD Beverage Company is being forced to change the name of its energy drink, Beaver Buzz, after retailers warned the company its name would be offensive to UK consumers. It is understood that it is considering a number of other names including British Bulldog, as the company looks at targeting a young male British demographic. […]
Marketers are feeling less bullish about the future of the economy than they were this time last year and this is squeezing budgets, according to the latest research from the Chartered Institute of Marketing (CIM). The report, published in today’s Marketing Week, shows the proportion of those who say the economy will get worse in […]
Car manufacturer Citroꬠhas been banned by the advertising regulator from claiming that its C4 model produces the “lowest” levels of CO2 in its class.
RSPCA, the animal welfare charity, is launching a print campaign this month that calls on the public to tell it what animal-related issues they are concerned about. The ads, which show animal paw prints, will ask people to “make their mark” by taking part in a survey to find out what matters to them in […]
Debenhams’ latest sales figures seem to show signs of a revival for the ailing department store chain. In its annual results, published last week, the company’s like-for-like sales had improved 2.1% since the start of September and its profits over the year rose 11%. It is the first indication that Debenhams may have turned a […]
Activision, the US-based videogames publisher, has promoted senior brand manager David Tyler to marketing director for UK and Ireland. He replaces Scott Morrison, who left the company earlier this year (MW July 12). He will be responsible for all of the company’s marketing and will also spearhead efforts to extend its product range and positioning […]
Culture secretary James Purnell ordered the UK tourism industry to review the way it promotes the country last week, just as the Department for Culture, Media and Sport (DCMS) announced that it was cutting the budget of tourism body VisitBritain over the next three years. Despite criticising the DCMS for reducing its budget by 18% […]
Alton Towers has appointed Morwenna Angove as its head of marketing. She takes up her position this week and will report to park general manager Russell Barnes. Angove joins the theme park from Manchester City Council where she was head of strategic marketing. Her appointment is part of an overall strategy to position the entertainment […]