Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Intel to revive ‘Intel inside’ marketing ploy

Marketing Week

Intel has ditched its “Multiply” advertising strategy just a year after it was launched in favour of a return to its Intel Inside strapline. The new “Chips” positioning is a return to the company’s strategy of focusing on Intel chips as an integral component of a product rather than the benefits of the chips on […]

Evian to run detox ads on key New Year return date

Marketing Week

Danone Waters will target white-collar workers with a poster, radio and underground campaign as part of a £1.5m push for Evian. The detox campaign will be focused around the key January 2 date when workers return to work after the New Year. The aim is to target affluent London office workers who over-indulged over Christmas. […]

How to maximise staff potential

Marketing Week

Optimising a marketing team’s performance can be the difference between an organisation’s success or failure. Ian Whiteling explores the training and development opportunities on offer

Asda to take on Unilever with eco detergent range

Marketing Week

Asda is gearing up to take on the major brands in laundry with the launch of an eco-friendly concentrated detergent called Tiny But Tough. The range will be introduced in store on August 27. The detergent is being positioned to compete with Persil Small & Mighty, which was launched by Unilever in 2006, and sister […]

‘Tis the season that never ends

Marketing Week

If you get annoyed by Christmas decorations appearing in late summer it’s probably best that you don’t organise your company’s Christmas party – that can be a job for January. By Martin Croft

The Children’s Society sets up Iggy Pop fundraising drive

Marketing Week

The Children’s Society is offering gig-goers the chance to meet the “godfather of punk” Iggy Pop as part of a fundraising initiative at Rock the House in Leeds next week. The campaign, created by mobile marketing agency Incentivated, will encourage thousands of music fans to donate to the charity by texting in to win the […]

Open Soho wins stem cell ad work

Marketing Week

Smart Cells, the stem cell storage company, has app-ointed Open Soho to handle its advertising account. The agency is working on a controversial campaign featuring a baby in its mother’s womb talking to the camera. The TV, poster, press and ambient campaign breaks next month and will aim to convince people about the benefits of […]

News of the World Sunday supplement scrapped by NI

Marketing Week

News International is understood to be scrapping the News of the World’s long-standing Sunday magazine in favour of a more upmarket title that will compete with the celebrity weeklies. The relaunched supplement has yet to be named but is expected to be introduced early next year. It is thought that NI is keen to attract […]

Co-op to target ethical shoppers with charity-linked water brand

Marketing Week

High street food retailer the Co-op is ditching its range of own-label mineral waters and launching a new ethical range to tap into growing consumer demand for such products. It claims to be the first UK supermarket to launch an ethical water brand. The retailer will donate between 5p and 20p from each bottle of […]

PayWave card to launch in London

Marketing Week

Visa Europe is dropping its “Love every day” strapline in a heavyweight outdoor campaign to launch its contactless PayWave card. The credit and debit card provider is thought to be spending more than £1m on a London-centric campaign created by Saatchi & Saatchi. It breaks in late September with an initial sixto eight-week burst of […]

ASA permits hard-hitting Madeleine McCann ads

Marketing Week

Hard-hitting ads highlighting the plight of missing Madeleine McCann and for children’s charity Barnardo’s have escaped censure by the Advertising Standards Authority (ASA). The ASA said a cinema ad featuring four-year-old Madeleine, who went missing in Portugal in May, could be broadcast after investigating complaints from parents that the ad was distressing for children and […]