In-depth features, interviews and insights into marketing’s biggest issues.
Alberto-Culver is expanding its Tresemm矨aircare brand with the launch of a range of styling products. The move represents its first major extension for the brand since the launch of its care and styling products in 2004. The company plans to intro…
AKQA has won January’s award for the IAB Creative Showcase, in association with Microsoft Digital Advertising Solutions, with its fully integrated and eye-catching campaign for Nike. The Festival of Air experience at NikeTown London was created to laun…
Spirit Advertising has been appointed to handle the 5m advertising business for watch manufacturer Concord ahead of a global relaunch of the brand. The agency won the business following a pitch against two undisclosed New York agencies and will cre…
Leicester-based Everards Brewery has appointed TBL Marketing to handle the strategic and creative brief for all its brands. The agency, which was founded last month by Rob Muir, will develop the firm’s brand strategy and marketing activity ahead of …
Coral, the high street bookmakers, has appointed 141 Worldwide/London to create new branding guidelines for the firm after a threeway pitch. The marketing services agency will roll out new branding at the Cheltenham races next month and will ensure …
Why did Smith quit the kingdom of Camelot?
Kellogg UK, the cereal giant, has moved the advertising account for its Fruit ‘n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst…
HSBC is close to creating a board-level marketing director’s position as it seeks to replace outgoing group general manager of marketing Peter Stringham, who is leaving to head marketing services group Y&R Brands. Observers say the new position coul…
How good is BMB?
Nestlé Rowntree is launching its dark chocolate Black Magic brand into the chocolate bar category to tap into the consumer demand for healthier snacks. It is due to be launched later this year. The three-variety range will be positioned as a mainstr…
Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new “graffiti box” exhibition site showcasing the product. The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are […]
Disney Consumer Products is ramping up its assault on the luxury goods sector with the launch of a designer chair from Brazilian furniture designers Fernando and Humberto Campana. The Disney chair, made of plush toys, is being rolled out as a limite…
Canary Wharf kick off for Barclays art promotion
B&Q, the DIY retailer, is launching a nationwide campaign fronted by reality-TV-star-turned-presenter Ben Fogle, to highlight its range of water saving products. The campaign is being launched in association with not-for-profit group Waterwise and b…
Universal McCann is poised to secure the 2m media planning and buying business for educational toy maker VTech. It is believed to be the only agency left in discussions with VTech, with contract terms and conditions yet to be agreed. BJK&E and John…