Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Euro carpet consortium hunts agency for 3m task

Marketing Week

A consortium of pan-European carpet retailers called The Fifth Wall Group is hunting for an agency to handle its £3m advertising business in an attempt to raise its profile. The pitch is being overseen by The Observatory, which has shortlisted four agencies – Miles Calcraft Briginshaw Duffy, Leo Burnett, WCRS and Delaney Lund Knox Warren. […]

Grimmer issues for Hurrell & Dawson

Marketing Week

Just as rumours were beginning to circulate that start-up Hurrell & Dawson was in trouble after only a year, the agency announced its creative and media partners to herald the launch of its “full-service” model.

New campaign: Ad-Air giant banner wins Guinness World Record

Marketing Week

Outdoor company Ad-Air has unveiled the largest banner ad in the world at Dubai International Airport. The ad for Sorouh Real Estate measures more than 20,000 square metres and has been declared by a Guinness World Record adjudicator as a new “world record for banner size”. The ad, which is next to the Hyatt Regency […]

Intel and MySpace launch music application

Marketing Week

Intel, the technology giant, has launched a campaign in collaboration with social networking site MySpace that aims to build on its reputation in music and shed its stuffy image. The chip manufacturer has a sponsored destination page on the site – www. myspace.com/intelpowersmusic – that aims to position Intel and its Centrino technology as integral […]

Government introduces social network for older generation

Marketing Week

The Government is the latest organisation to embrace the social networking phenomenon with the launch of a dedicated portal aimed at the older generation. The Department for Work and Pensions is trialling a new site – www.generationxperience.wordpress.com – with the Hansard Society as part of the Government’s Generation Experience Initiative, which saw the first UK […]

EMAP offers flexible ad slots on City Talk

Marketing Week

EMAP is offering advertisers a range of “innovative commercial packages” on its new Liverpool talk station, City Talk, that aims to build relationships between clients and the local audience. The service launches in January. The station will offer a range of deals, including ad-funded programming and sponsored documentary strands, as part of the strategy. It […]

Showcase covers hot topics

Marketing Week

Billed as Europe’s biggest event for buyers and users of market research, Insight 2007 will feature 150 exhibitors and a programme of talks given by leading industry figures. David Benady reports

The great google rebate debate

Marketing Week

Search marketers face a price increase when Google scraps the rebates it gives to big spenders by 2009, a rise that will just help to thicken the lining of Google’s pocket. By David Benady

Titan launches magazine about Heroes TV show

Marketing Week

The American sci-fi drama Heroes is launching an official magazine that hits the stands on November 15 and will be published every other month. Heroes Magazine will include features on the cast and crew, and a look behind the scenes. The magazine will be priced at £3.75, and two special issues will also be produced, […]

Google launches carbon calculator in the UK

Marketing Week

Google has launched a new green initiative that aims to help people calculate, track and reduce their carbon footprint and compare it to other parts of the country. The Google Carbon Calculator launches today. The service aims to help people to develop a personalised action plan to reduce their carbon footprint, which will be recorded […]

Woolworths remains bullish despite drop in like-for-like sales

Marketing Week

Woolworths Group has reported a dip in like-for-like sales for the 38 weeks to the end of October but the high street retailer remains confident that it is in a strong position for the critical Christmas period. The retailer saw total group sales increase by 16.6% over the period due to acquisitions and new contract […]