Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Online campaign launches to encourage young Scots to vote

Marketing Week

Scottish voters are to be given the opportunity to create a Scotland ‘super pop group’ as part of an online marketing campaign to raise awareness of forthcoming elections north of the border. The online marketing campaign, which also offers people a chance to create their ideal football five-a-side team, is aimed at helping lure young […]

Government set to launch interactive TV job service

Marketing Week

The Department for Work and Pensions (DWP) is launching an interactive TV service that will allow the unemployed to search for jobs from home. The initiative is part of a strategy to promote Jobcentre Plus (JCP) as a professional and modern service. Last year the DUP appointed Mediaedge:cia to a strategy brief to improve perceptions […]

JJB Sports launches digital TV channel

Marketing Week

JJB Sports, the high street sports retailer, is understood to be launching a digital TV channel later this year. JJB Sports TV is likely to show a mix of editorial sports programming and advertising, as well as offering viewers the chance to view and purchase sporting goods by mail order, the internet or via the […]

Microsoft: social sites overlooked

Marketing Week

Microsoft is urging marketers to take social networking more seriously after a report by research company Jupiter revealed that 70% of consumers are willing to accept ads on personal web pages. The computer giant says advertisers should offer consum…

Otto targets affluent youth fashion market

Marketing Week

Otto, the catalogue giant, is launching a new fashion branded catalogue named Oli later in the summer. The catalogue is aimed at a more affluent, youthful market and will offer high-street fashion as well as a host of accessories for the fashion-conscious consumer. The launch will be the second this year for Otto UK, the […]

Lonely Planet sets up online channel for travellers’ videos

Marketing Week

Lonely Planet, the travel information company, is launching a new online channel to show the best travel videos around the world, this week. The site, lonelyplanet.tv, will operate as a platform for travellers to upload and watch their own and fellow adventurers’ travel videos. Users will be allowed to rate each video and create play […]

Ex-Abbey boss joins Jenks for relaunch

Marketing Week

Former Abbey marketing director Ambrose McGinn has resurfaced at specialist sales marketing agency Jenks, where he has been appointed joint marketing director. McGinn has been brought in to relaunch the agency, which provides sales channel expertise for brands and companies including Masterfoods, Bayer, Del Monte and Ryvita. It specialises in providing sales channel expertise for […]

Cycling body seeks funds

Marketing Week

British Cycling, UK cycling’s governing body, is seeking a sponsor for the first time for its Olympic-hopeful Team GB cycling team. The body has signed Sponsorship Media – the sponsorship agency recently taken over by Havas Sports – after a competitive pitch against three un-named agencies to come up with packages. British Cycling hopes to […]

A chapter closes for Borders

Marketing Week

Last week’s announcement that Borders, the US bookstore group, is pulling the plug on its UK operations, once again casts doubt on the future of high-street bookstores facing a blizzard of competition from online retailers and supermarkets. After reporting falling profits, Borders plans to concentrate on the US market and is carrying out a “strategic […]

Capital idea, so what went wrong?

Marketing Week

So London, the weekly lifestyle magazine aimed at the capital’s millionaires, backed by IT tycoon Sir Peter Rigby’s son Steve Rigby, has been axed after only three issues – the latest casualty of one of the most competitive markets in the UK. Launching magazines has never been easy. In a saturated market, and with major […]

‘Bloke coke’ takes its toll on Pepsi Max

Marketing Week

PepsiCo’s sugar-free cola drinks have suffered a downturn in sales in the take-home market since the launch of Coca-Cola’s rival offering, Coke Zero, according to industry data exclusively revealed to Marketing Week. Volume sales of Pepsi Max and Diet Pepsi dropped to 129 million litres in the seven months since the June 2006 UK launch […]

Domino label hands 1m media brief to The7stars

Marketing Week

The7stars has won the 1m media planning and buying account for Domino Records, the independent record label behind Franz Ferdinand and the Arctic Monkeys. It is understood that the agency won a pitch against incumbent agency DPM and one other undis…

“Modern” rebranding of MG misses the marque

Marketing Week

The latest chapter in the chequered history of MG, one of Britain’s best-loved car marques, is sure to be a defining one. The 83-year-old brand was relaunched once again last week, this time in China. New owner Nanjing Automobile Corporation (NAC) unveiled the first MG cars to be made in the Far East since it […]

In touch with consumers

Marketing Week

Online technological advances are being used by marketers to conduct an ever-increasing amount of research. Alicia Clegg discovers whether the internet can replace traditional focus groups

XBox TV ad banned for reckless driving

Marketing Week

The advertising watchdog has banned a TV ad for the XBox 360 console featuring a car chase, following complaints that it encouraged dangerous driving. The ad, created by McCann Erickson, shows a balaclava-clad man being chased across a rooftop by two men, before jumping off, getting into a car and speeding away. A car chase […]