Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

New Walkers chief to push health food

Marketing Week

Walkers Snacks has created a new marketing role for its healthy snacking portfolio, in a further attempt to flag up its commitment to well-being. The appointment of Sean Summers as the first marketing director for healthier snacks comes ahead of a major new launch in the category later this year. Summers, who takes over the […]

FHM plans revamp as men’s mags take another battering from ABCs

Marketing Week

The men’s magazines sector is expected to post another round of severe circulation declines in the next Audit Bureau of Circulations (ABCs) figures, due to be unveiled on August 16, with EMAP’s market leading title FHM understood to be again posting a significant decline in the January to June 2007 period, ahead of its relaunch […]

Goldfish hunts marketing director ahead of relaunch

Marketing Week

Goldfish is looking for a marketing director to spearhead the long delayed relaunch of the credit card brand following Patrick Muir’s departure. Before quitting the company, Muir was Morgan Stanley Consumer Banking UK marketing director. It is not known if he has a job to go to. Muir’s move follows a decision earlier this year […]

How outdated is the NRS?

Marketing Week

The National Readership Survey’s (NRS) decision not to publish its first set of figures for the London freesheets because of a lack of respondents (MW last week) has called into question the value of the survey. London is renowned for being a difficult place to carry out surveys, and the NRS’s introduction of self-completion forms […]

K-C increases ad budget as digital funding doubles

Marketing Week

Kimberly-Clark is to increase its advertising spend by 20% this year and double its digital investment. In an exclusive interview with Marketing Week, K-C general manager Troy Warfield has revealed the company’s TV spend in the US had fallen from 60% to 40% of the advertising budget and that Europe will follow suit. K-C has […]

Yell throws its weight behind Mother’s ‘People’ campaign

Marketing Week

Yell has underlined its commitment to its “People behind the numbers” campaign following claims by The Number 118 118 that it is helping to promote rival services (MW July 11). Yell is launching a new wave of activity featuring real-life advertisers next week, ending speculation that the future of the Mother-created campaign was under threat. […]

Cheeze to handle Transform Surgery’s online strategy

Marketing Week

Cheeze, the full-service digital marketing agency that was bought by Digital Marketing Group (DGM) headed by Ben Langdon, has been appointed to handle online strategy for the Transform Cosmetic Surgery Group. Cheeze will be responsible for creating and developing online brand and search strategy for Transform Cosmetic Surgery Group, the UK’s largest private cosmetic surgery […]

Campaign of the month: Orange

Marketing Week

Orange and Poke have won this month’s Creative Showcase Award with the “Spot the Bull” campaign, launched to coincide with the Glastonbury Festival. As event sponsors, Orange had 20 pairs of tickets to give away in an innovative way that would effectively promote itself through word-of-mouth. Based on the fact that Glastonbury is rural and […]

Kimberly-Clark launches absorbent sleepwear with 2m JWT campaign

Marketing Week

Kimberly-Clark is launching absorbent sleepwear for children designed to look like boxer shorts, as it seeks to reduce the stigma attached to bed-wetting. The launch will be supported by a £2m advertising campaign in August. The sleepwear, with an absorbent inner layer is aimed at at four- to eight-year-olds who bed-wet. The campaign, created by […]

Interactive Search Data

Marketing Week

As we head towards August and the British summer is still looking a total wash-out, our thoughts turn to holidays in the sun, and an increasing number of adults are going online to fulfil their foreign travel desires. Indeed, 25% of adults used the internet to book their last flight/holiday in the 12 months ending […]