In-depth features, interviews and insights into marketing’s biggest issues.
Viacom Brand Solutions (VBS), the sales house for MTV and Nickelodeon, is courting “pro-social” advertisers in a bid to fight existing and proposed ad bans. VBS is encouraging brands in sectors such as healthy children’s food, hybrid cars and energy efficient products to advertise on its channels. Nick Bampton, VBS managing director, says the industry […]
Effective B2B telemarketing is built on the cornerstones of employing market intelligence and well trained callers who engage with prospects and build long-lasting relationships. By Ian Whiteling
At first glance, Virgin Group appears to exert an unshakeable grip on the aspirations of UK marketers. More of them want to work for Sir Richard Branson’s organisation than any other company, according to our annual Top Employer Survey. This is the third year in a row that marketers have crowned Virgin Group the king […]
The Broadcasters Audience Research Board (BARB) is set to switch its TV measurement contract to TNS/Arbitron a move that is likely to lead to the biggest shake-up in quantifying the medium in almost a decade.TNS is understood to have won the contract to supply BARB with audience data from 2010 based on Arbitrons controversial Portable People Meter (PPM).
The Government is set to review the alcohol industrys social responsibility measures to counter under-age and binge drinking, said the Prime Minister Gordon Brown at a summit held today (November 21) at Number 10.
AOL UK is launching a new mobile online service that is claims will offer users “the most realistic interpretation of a full online experience”. The service, launched today (November 21), is part of AOL’s bid to become a major online advertising portal. The mobile portal will offer users access to a range of AOL’s products […]
The Daily Mail has denied editor Paul Dacre is about to step down amid continued speculation about his health. The news came as parent company Daily Mail & General Trust reported an 11% rise in pre-tax profits to £288m for the year to September 30. DMGT finance director Peter Williams said today (Wednesday) that Dacre […]
Jim Kelly, a founder of RKCR/Y&R, has been appointed as non-executive director of design agency, Start Creative. He will be responsible for its “strategic direction”.
Bernard Matthews is pushing ahead with plans for a Christmas ad campaign despite fears about bird flu and a turkey shortage. The campaign aims to reinforce the message that turkey makes the festive season. The ad, which will break on December 7, will show a “perfectly cooked” Golden Norfolk Turkey and will focus on the […]
Digital UK chief executive Ford Ennals is leaving the digital switchover body to join sportswear giant Nike as president of footwear and leather goods. The news comes just weeks after the analogue switch-off began. Ennals told staff in an e-mail that he would be leaving in February. He said: “This has been an extremely difficult […]
Vendors of freesheet LondonLite believe rival papers do not take recycling seriously, according to campaign group Project Freesheet. The claim was made at a meeting between the group and 40 LondonLite distribution team leaders. Project Freesheet says that the vendors of the Associated Newpapers-owned LondonLite claim that they collect around 350 bags of free newspapers, […]
Ladbrokes has seen profits almost double over the past four months due to heavy losses by its “high roller” telephone gamblers. The rise in phone sales offset a poor performance by the chain’s high street betting shops. The company says that profits rose by 84% for the four month period to the end of October […]
Saatchi & Saatchi London is poised for a major shake-up, which is expected to see the closure of brand entertainment division Gum.
London Mayor Ken Livingstone has appointed Saatchi & Saatchi Fallon UK Group (SSF UK) to work on his re-election campaign.
Telegraph Media Group (TMG) has axed its marketing director role and promoted senior brand manager Emma Fraser to the new role of head of brand communications. The group has scrapped the role following the departure of former marketing director Katie Vanneck earlier this summer. It is understood that Fraser’s role will include more marketing responsibility, […]