In-depth features, interviews and insights into marketing’s biggest issues.
Just as rumours were beginning to circulate that start-up Hurrell & Dawson was in trouble after only a year, the agency announced its creative and media partners to herald the launch of its “full-service” model.
The launch of the new Skypephone, from mobile operator 3, will be a “defining moment” for the brand, according to its marketing director John Penberthy-Smith. The handset allows users to make up to 70 hours of free calls each month using Voice over Internet Protocol (VoIP) technology. 3 has been working with eBay-owned Skype for […]
Outdoor company Ad-Air has unveiled the largest banner ad in the world at Dubai International Airport. The ad for Sorouh Real Estate measures more than 20,000 square metres and has been declared by a Guinness World Record adjudicator as a new “world record for banner size”. The ad, which is next to the Hyatt Regency […]
Intel, the technology giant, has launched a campaign in collaboration with social networking site MySpace that aims to build on its reputation in music and shed its stuffy image. The chip manufacturer has a sponsored destination page on the site – www. myspace.com/intelpowersmusic – that aims to position Intel and its Centrino technology as integral […]
The Government is the latest organisation to embrace the social networking phenomenon with the launch of a dedicated portal aimed at the older generation. The Department for Work and Pensions is trialling a new site – www.generationxperience.wordpress.com – with the Hansard Society as part of the Government’s Generation Experience Initiative, which saw the first UK […]
EMAP is offering advertisers a range of “innovative commercial packages” on its new Liverpool talk station, City Talk, that aims to build relationships between clients and the local audience. The service launches in January. The station will offer a range of deals, including ad-funded programming and sponsored documentary strands, as part of the strategy. It […]
Click rates on Google’s sponsored links are faltering in the UK for the first time, according to a leading brand owner and sources from two top search marketing agencies. While general searches on Google are thought to be growing, observers fear that sponsored links – the paid-for ads that appear on the top and side […]
How many questions should an effective questionnaire have? Just the one, which pinpoints the most necessary bit of information, or a range to give the best perspective? Alicia Clegg reports
Billed as Europe’s biggest event for buyers and users of market research, Insight 2007 will feature 150 exhibitors and a programme of talks given by leading industry figures. David Benady reports
Search marketers face a price increase when Google scraps the rebates it gives to big spenders by 2009, a rise that will just help to thicken the lining of Google’s pocket. By David Benady
The American sci-fi drama Heroes is launching an official magazine that hits the stands on November 15 and will be published every other month. Heroes Magazine will include features on the cast and crew, and a look behind the scenes. The magazine will be priced at £3.75, and two special issues will also be produced, […]
Google has launched a new green initiative that aims to help people calculate, track and reduce their carbon footprint and compare it to other parts of the country. The Google Carbon Calculator launches today. The service aims to help people to develop a personalised action plan to reduce their carbon footprint, which will be recorded […]
Woolworths Group has reported a dip in like-for-like sales for the 38 weeks to the end of October but the high street retailer remains confident that it is in a strong position for the critical Christmas period. The retailer saw total group sales increase by 16.6% over the period due to acquisitions and new contract […]
The key to success for the Government’s GFA service will be to raise awareness and provide impartial advice without recommending particular products, say Robert Lester and Matthew Gorman. But can advertising really convince UK consumers to be more careful with their cash?
For 285m Nike has in Umbro a direct line to the coveted England team and a wealth of football credentials. For Umbro, this is the leg up to the premier league of sports brands – that is if, once it has given up its booty, it isn’t booted out of the limelight by the swoosh. Catherine Turner reports