Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

TBWA managing director quits

Marketing Week

TBWA/London managing director Victoria Davies has resigned 12 months after being promoted to the role. Davies, who leads the McDonald’s business at the Omnicom-owned agency, is understood to have left without a job to go to. Her move comes just weeks after Tim Lindsay, former Publicis UK chairman, was unveiled as the new chief executive […]

Return of the entrepreneurs

Marketing Week

Steve Jobs and Michael Dell have shown that they still have the magic to turn round the firms they started. But can Jerry Yang do the same for Yahoo!? Unlike the other two as Matthew Gorman finds out he’s never been away and there are fears that his vision could be blinkered

Freedom fighters’ first salvo

Marketing Week

The Advertising Association is fighting against a climate of mistrust against the industry with a campaign to promote the benefits marketing brings to society. But some argue the AA must do more to win the support of its members before tackling public opinion. Sonoo Singh reports

Focus can use 1 sale to rebuild fortunes

Marketing Week

Home improvement chain Focus (DIY) could not have said it better itself. The beleaguered retailer, whose strapline is “Famous for low prices”, has been sold this week for just £1. Retail experts and analysts say the chain faces an uphill struggle to recover, having lost its “focus” and fallen victim to the downturn in DIY […]

Present and correct

Marketing Week

The most desirable gifts to give key customers are those that money can’t buy. But Martin Croft discovers there are certain rules that must be followed when it comes to the incentives game

Flightcentre aims to refocus brand

Marketing Week

Cheap holiday operator Flightcentre is being revamped in the UK as part of a global relaunch of the brand to focus more on consumer service and experience as well as its low prices. The overhaul will be supported by press ads and a rebranding of its website and shops. The strategy was first implemented in […]

DoH’s 10m plan to curb drink problem

Marketing Week

The Government is gearing up for its biggest single advertising push with a 10m campaign aimed at tackling problem drinking. It is the first time that spending on an anti-alcohol campaign has matched that for anti-smoking or drugs.

Gore goes green at Cannes event

Marketing Week

Al Gore, the former US vice-president, will address this year’s Cannes Lions International Advertising Festival on climate change issues in the build-up to the Live Earth concert on July 7,Gore’s trip to Cannes has been arranged by advertising agency Young & Rubicam (Y&R), and comes at a time when advertisers are increasingly keen to tout […]

Tiger Beer seeks UK brand agency

Marketing Week

Tiger Beer is looking for its first retained UK agency. It is understood to have already shortlisted three undisclosed agencies for the business. The review, which is being lead by UK marketing manager Steven Greaves, comes just months after the brand ramped up its marketing spend to £5m. There is no incumbent agency on the […]

Inbev picks Kitchen for ‘take-home market’ drive

Marketing Week

The London Kitchen, part of Omnicom-owned Zulu Network, has been appointed to Inbev’s roster following a pitch against roster agencies BD-NTWK and The Marketing Store. The agency will work with a number of the company’s brands as part of a £1m initiative to promote them in the take-home market. Kitchen’s appointment is the latest in […]

Electronic Arts shakes up business in efficiency drive

Marketing Week

Video games giant Electronic Arts has restructured its business around four key divisions in a bid to simplify decision-making, improve global focus and speed up its new product development strategy. The company will now focus around four core labels, EA Sports, EA Games, EA Casual Entertainment and The Sims, and each division will operate as […]

The media and ad industries keep the pitch debate alive

Marketing Week

When it comes to pitching, the one point that the advertising and media industries agree on is the importance of debating the issue. There could be a better way of doing things, they say, and there are certainly aspects of the process that could be improved. But when it comes down to the nitty-gritty of […]

Mattel launches make-up brand for young girls with Bonne Bell

Marketing Week

Mattel’s Barbie Girls is partnering with cosmetics brand Bonne Bell to launch a new beauty and make-up brand aimed at young girls. The move follows the toy company’s “adult-oriented” partnership with Estée Lauder Company’s MAC Cosmetics to pioneer its Spring 2007 Barbie Loves MAC collection. The deal with Bonne Bell will take shape in 2008 […]

Top MTV man to oversee TBWA/ Stream’s experiential marketing

Marketing Week

TBWA/Stream, the brand entertainment agency, has appointed Macky Drese, MTV international vice-president of events and marketing, to the new role of managing partner. Drese, who will join the agency at the end of this month, will be responsible for overseeing strategy and implementation of all experiential projects, trade marketing and the creative development of marketing […]