In-depth features, interviews and insights into marketing’s biggest issues.
Universal McCann is poised to secure the 2m media planning and buying business for educational toy maker VTech. It is believed to be the only agency left in discussions with VTech, with contract terms and conditions yet to be agreed. BJK&E and John…
Harley-Davidson Europe has promoted its former commercial chief Michael van der Sande to managing director. He will lead the sales, marketing and distribution activities for Harley-Davidson and its Buell motorcycle brand in Europe, the Middle East and …
Virgin Media is to create a high street presence as the cable giant steps up its launch activity. Managing director of marketing James Kydd says the brand is aiming to open 15 standalone stores in 2007, offering its television, broadband and home te…
Masterfoods is understood to be launching its first new sugar confectionery brand for three years. Chewsers will be launched in the spring. The product, which is a range of liquid-filled fruit chews, is thought to be one of two major launches for th…
Virgin Radio
Cinema ads would be missed more than ads aired on any other medium, according to research carried out by the Cinema Advertising Association (CAA). It says that more than a third of people, 34%, believe a trip to the cinema would be worse without the…
Radio chiefs wait for Chrysalis to hatch its plans
With the door open for Porsche to seize full control of Volkswagen and the luxury brand embarking on a successful diversification programme, the future looks bright for the German icon. But Robert Lester finds emissions controls are casting a cloud over car producers
Emirates gains global strength purely through sponsorship
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p…
Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through…
Travel company merger could come down hard on marketers
Yahoo!’s new ad platform faces tough competition
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]
The London 2012 Olympics will generate brand interest in all sports sponsorship, according to leading figures in the sponsorship industry. Industry insiders say that London Organising Committee of the Olympic Games (LOCOG) has been approaching the c…