Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Casio reviews account at CheethamBell JWT

Marketing Week

Watch and electronics brand Casio is reviewing its multi million-pound advertising account. The account is held by Manchester-based agency CheethamBell JWT. It is not known if the agency will repitch for the business. Media planning and buying, which is handled by Vizeum, is understood not to be affected by the review. Marketing manager Anna Ghosh […]

Langdon follows ‘buy and build’ route to a digital future

Marketing Week

Digital Marketing Group’s (DMG) acquisition of digital media planning and buying agency Cheeze and data analysis consultancy Jaywing for £24m last week made more than its fair share of headlines. It was not just the pricetag that got people talking. The deal marked the return to the front line of one of advertising’s most controversial […]

BBC’s VOD rivals call for level playing field

Marketing Week

Watching television will never be the same again. Broadcasters are launching on-demand services over the internet and via cable, giving viewers the freedom to choose when they watch programmes. But commercial broadcasters fear the BBC will use its subsidised might to dominate video-on-demand (VOD). They worry that BBC proposals for its iPlayer software offering its […]

A small price to pay

Marketing Week

These days there is little that a voucher cannot buy, but reward and motivation schemes don’t necessarily mean large cash outlays and the public sector is catching on fast. By Richard West.

Pru stuns City with 575m sale of Egg to Citigroup

Marketing Week

Prudential has stunned the City by selling its Egg direct banking arm to Citigroup for £575m. The move casts doubt on the advertising pitch called by Prudential late last year to consolidate its advertising for the Pru, Egg and its M&G Investments arm. The decision to sell the troubled banking arm is a u-turn by […]

Which? puts watchdog’s teeth on edge

Marketing Week

Consumer group Which?’s criticism of the Financial Services Authority (FSA) for failing to “name and shame” misleading advertisers has thrown the FSA’s role as an advertising regulator into the spotlight. Which? spoke out after the FSA issued an ultimatum to insurance companies to stop using misleading savings claims in advertising or face regulatory action (MW […]

Why the Royal Navy is all at sea

Marketing Week

The Royal Navy has launched an ad campaign in its ongoing battle to sign up recruits. Launching a recruitment campaign in a time of conflict (MW last week) is not ideal timing for any branch of the armed forces, especially when a freeze on staff levels in some areas sends out a mixed message. One […]

Sony Europe hands 1m HD brief to Gyro

Marketing Week

Gyro International has been appointed by Sony Europe to create an integrated umbrella campaign for the consumer electronics company’s high definition (HD) products. It is thought that the business is worth more than £1m. Gyro, which already works with Sony on other areas of its business including its VAIO range and its storage products division, […]

Starcom sharpens its digital focus

Marketing Week

Starcom claims it will be ramping up its focus on planning this year with the creation of a new strategic intelligence and planning team that, according to the agency, will put the digital consumer at the heart of everything it does. Starcom hopes the arrival of Pru Parkinson as strategic planning director at the start […]

UK agencies still at the top

Marketing Week

It was another star-studded year for Great Britain at the latest Epica creative advertising awards, with UK-based agencies collecting 15 first prizes. However, it was Dutch and UK agencies Wieden & Kennedy that produced some of the most outstanding work. By Stuart Smith.

Brands come alive

Marketing Week

Live experiential events are becoming a more focused and established part of the marketing mix in a world where brands want results and consumers want more than a message. By Jo-Anne Flack.

ASA clears PETA ‘child abuse’ ad

Marketing Week

The advertising regulator has cleared charity People for the Ethical Treatment of Animals (PETA) over an ad that claimed that giving meat to children is “child abuse”. The press ad showed a picture of an overweight child eating a burger with the strapline “Feeding kids meat is child abuse”. The Advertising Standards Authority (ASA) received […]

Top figures leave whisky company Whyte & Mackay

Marketing Week

Richard Hayes, international marketing director of whisky company Whyte & Mackay, and international brand director Michelle Audette are understood to have left the company. It is not known if either had another job to go to or if they will be replaced.