Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Coca-Cola launches Coke Zone reward programme

Marketing Week

Coca-Cola is launching its first reward scheme specifically for the UK, as it looks to build brand loyalty across its portfolio of drinks. It is seeking partners in the music, fashion and entertainment sectors to pilot the programme, called Coke Zone, next month. The programme will initially focus on three Coke brands, Coke, Diet Coke […]

Dettol censured for bacteria claim

Marketing Week

The advertising regulator has censured household goods giant Reckitt Benckiser for making “unsubstantiated” claims about its Dettol Surface Cleanser in a television ad. The commercial claimed that a chopping board harbours 50 times more bacteria than a toilet seat. The campaign, created by Euro RSCG London, has been banned by the Advertising Standards Authority (ASA) […]

Videogame Spider-Man lends hand to anti-bullying charity

Marketing Week

The videogames industry is taking another step to shed its violent reputation with a new tie-up that marks a first in the UK. US-based videogames publisher Activision together with Spider-Man Merchandising have teamed up with charity Bullying UK to support next month’s Anti Bullying Week. The tie-up sees the games publisher support the recent release […]

Car-makers hit back at CO2 congestion charge proposals

Marketing Week

The car industry has hit out at London Mayor Ken Livingstone’s plans to base the congestion charge on carbon dioxide (CO2) emissions, saying the proposal will neither reduce congestion nor significantly benefit the environment. The Society of Motor Manufacturers and Traders (SMMT) has called for an extension to the consultation period because of the “complexity” […]

Mentos accused of ‘sneaky’ ad tactics

Marketing Week

Lobby groups have hit out at a new ad campaign for mint brand Mentos, which targets schoolchildren, slamming it as a “sneaky way of advertising through the back door”. The campaign, launching next month, is designed to inspire school pupils to enjoy science lessons by asking them to recreate the Mentos and Diet Coke phenomenon […]

McCain reshuffles commercial team in product expansion move

Marketing Week

McCain has reshuffled its top commercial team as part of its bid to increase its non-potato portfolio. The frozen food company has promoted marketing director Sue Jefferson to the new role of prepared foods director. Director of communications Simon Ey-les will take over her former duties, in addition to his own, in an expanded marketing […]

Bentley bids to boost appeal with junior clothing range

Marketing Week

Bentley Motors is introducing a children’s gift and clothing range to boost the brand’s appeal with younger consumers. The luxury marque is also increasing the number of items in the range aimed at women. Bentley is the latest car company to extend its branded products range. Mini is about to launch a range of branded […]

New campaign: Eon launches Easygreen ahead of ditching Powergen brand

Marketing Week

Eon, the German utility company, which is gearing up to ditch its Powergen brand in December, is rolling out an ad campaign this week to promote its new green energy product for businesses, called EasyGreen. The integrated national campaign, created by TBWA/ London and sister agency Tequila/London, will cover television, press, posters, direct mail and […]

Hitachi hands Swarm 10m Euro ad account

Marketing Week

Japanese consumer electronics brand Hitachi has appointed Swarm, the conflict shop set up by RKCR/ Y&R, to handle its estimated £10m pan-European advertising business. It is understood that the agency snatched the account from incumbent Banner. Sue Tucker, Hitachi UK head of marketing has confirmed the appointment. Swarm has been given a brief to manage […]

DHC skincare reviews its roster ahead of UK launch

Marketing Week

Japanese skincare brand DHC is reviewing its advertising and media planning and buying agencies ahead of a multimillion pound launch in the UK. The skincare brand is understood to be in talks with a number of media and advertising agencies about the account, believed to be worth about £5m. DHC is the largest direct mail […]

Vanneck accused of cronyism

Marketing Week

Accusations of cronyism and disloyalty are flying after Times Media last week dismissed its long-stand-ing agency RKCR/Y&R and hired CHI&Partners without a pitch. CHI was gifted the £15m Times and Sunday Times ad business by incoming marketing director Katie Vanneck just weeks after she took up the job. She previously worked with CHI in her […]

Unified effort on interactive measurements

Marketing Week

The Interactive Advertising Bureau Europe (IAB Europe) is forming a partnership with the European Interactive Advertising Association (EIAA) to establish standard definitions for measuring interactive audiences. The IAB has lobbied for the move for some time. The Measurement of Interactive Audience (MIA) Project will identify the requirements of advertisers and agencies for online media planning […]

Nintendo concentrates efforts on Brain Training brand

Marketing Week

Japanese video games giant Nintendo is rolling out a new campaign for its Brain Training brand that aims to generate a buzz among consumers and offer families a chance to prove their intelligence. BD-NTWK has created the multiplatform experiential campaign for Nintendo UK, which kicks off later this month and aims to find Britain’s Brainiest […]