In-depth features, interviews and insights into marketing’s biggest issues.
The Advertising Standards Authority (ASA) has censured white goods brand Bosch for a television ad that claimed its dishwashers always use less water than washing up by hand. The ad, created by Euro RSCG London, showed a woman washing up at a sink with a voiceover saying: “washing up by hand uses up to three […]
CHI & Partners has made further inroads into Samsung’s 200m global advertising account after winning another major brief for the Korean technology giant.
Dyson, the homecare brand and engineering company, has axed ad agency Vallance Carruthers Coleman Priest and taken its UK advertising account in house. The agency has held the business since 2004. The company, best known for its range of vacuum cleaners, denies it is planning to hand the account to Leagas Delaney, recently appointed to […]
Beattie McGuinness Bungay (BMB) has scooped a brief from TUI Travel to develop the brand and communications strategy for its online hotel booking website LateRooms. The win, without a pitch, will strengthen the agency’s hold on the TUI Travel roster. BMB already handles advertising for First Choice. TUI group, owner of Thomson, merged its tourism […]
Tele2, the Swedish telecoms company, has appointed Starcom to handle its 100m (70m) pan-European media planning and buying account.
The Internet Advertising Bureau (IAB) has made a significant step towards establishing consistent industry standards for e-mail marketing after backing guidance set out by the Direct Marketing Association (DMA). The DMA E-mail Marketing Best Practice Guidelines, which aim to raise standards and stimulate the development of e-mail as an effective marketing channel, were re-launched in […]
Chorion, the entertainment content company that owns the rights to Noddy and the Mr Men, has acquired the rights to license more classic children’s characters including Paddington Bear and The Snowman. In a deal thought to be worth between £5m and £10m, Chorion, backed by private equity from 3i, has purchased The Copyrights Group. In […]
Xfm, the GCap Media-owned radio brand, is supporting the launch of its South Wales station with a major outdoor campaign that will break on November 16. The ads, which have been created by Stills Design, aim to raise awareness of the station’s presenter line-up and its launch on November 29. Its schedule includes ex-Stereophonics drummer […]
The London Organising Committee for the Olympic Games (Locog) is charging brands too much to become sponsors of London 2012, according to a global sponsorship expert, who says the deals are unlikely to offer value for money. Lesa Ukman, who is chairman and co-founder of independent sponsorship research and analysis agency IEG, believes overcharging for […]
Auto Trader, the classified car ads publication, is to encourage young people to drive safely in its first social responsibility campaign. It claims the Don’t Wreck the Ride campaign will take a “radically different approach” to safe driving campaigns. It will target teenagers through an Auto Trader site aimed at young drivers. The site will […]
With corporate hospitality events, it is difficult to please everyone. The key is to remain subtle, appropriate and ethical, as organisers are increasingly being held accountable, says John Stones
The plastic gift card is making steady gains on paper vouchers, and hot on its heels is a pre-loaded cash card. But some believe such cards will have a detrimental effect on incentives. By Richard West
Bluetooth has taken e-promotions to the next level, but Richenda Wilson discovers that brands are reluctant to invest in new technology because support systems remain behind the times
J Sainsbury has announced “strong” first half results and a property deal just a week after a private equity bid for the retailer collapsed. It has reported a 27% increase in underlying pre-tax profits to £240m. The supermarket chain has also revealed that total retail sales are up by 4.7% to nearly £10m over the […]
The battle between social networks has been bubbling over, and last week the two biggest players, MySpace and Facebook, fired their latest salvos in a bid to woo advertisers and create business models that will generate revenue and prove their market valuations, which have been lambasted by some as extravagant. The strategies aim to offer […]