Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Havas launches celebritiy consultancy

Marketing Week

Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding. Havas has appointed Maxime Hibon as executive director of the division. He will manage the group’s relationships with celebrities, producers and directors […]

RKCR promotes Exon to chief executive

Marketing Week

Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.

Bernard Matthews launches “origin” labelling

Marketing Week

Bernard Matthews, the poultry brand, is introducing new labelling on its products that will include the origin of the meat in a moved aimed at reassuring consumers. It will be rolled-out across all products by the end of the year. The product range, which includes cooked and frozen meats, will carry a label saying: “This […]

The BBC to support iPlayer with “full marketing launch”

Marketing Week

The BBC is planning one of its largest integrated ad campaigns to support the launch of on-demand service iPlayer. It say there will be a “full marketing launch” for the player in the autumn. The campaign, which will be led by head of digital and new media marketing David Bainbridge, will claim that the iPlayer […]

Campaign of the month – Volkswagen

Marketing Week

Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]

Rolls-Royce picks marketing director

Marketing Week

Rolls-Royce Motor Cars’ global marketing chief Paul Ferraiolo has been promoted to run the marque’s US division. He starts his new job on July 1. Ferraiolo joined Rolls-Royce as product marketing manager in 2004. He has spent 27 years in the automotive industry, filling senior posts in engineering, marketing and brand strategy. Rolls-Royce chairman and […]

Patak’s backs Coat & Cook launch with new campaign

Marketing Week

Indian food group Patak’s is launching a new range of food flavourings called Coat & Cook. The launch will be rolled out nationally in July. The company claims that Coat & Cook is unique because it is a flavour and not a sauce or marinade. There will be five variants, including Lime & Coriander, Spicy […]

New website part of CNN’s ‘good Web citizen’ plan

Marketing Week

CNN.com is rolling out a new-look website for both its US and international portals, as it overhauls its entire online strategy to offer a better user experience with a focus on being a “good Web citizen”. The revamp is part of a wider initiative to integrate CNN services across all media and will include digital […]

Egg on the face for financial ads

Marketing Week

Newspaper readers find ads created by financial services brands such as Egg, Capital One and MBNA poorly designed, confusing and cluttered, according to research by the Newspaper Marketing Agency (marketingweek.co.uk last week). The NMA’s research shows that 90% of financial services advertising is not up to scratch in the eyes of consumers, who dismiss such […]

Branded entertainment takes centre stage

Marketing Week

The launch of another new agency focusing on non-spot advertising has thrown the spotlight back onto branded entertainment and the issue of brands getting involved in the creation of content. Village Green, headed by former Starcom executives Andy Roberts and Adam Bishop, along with former EMAP Advertising cross-media director Jane Kesley, says it is the […]

Volvic Splash slump hits Danone

Marketing Week

Danone’s children’s sub-sector brand, Volvic Splash, has lost more than 25% of the take-home market in the UK, according to Nielsen figures seen by Marketing Week. Sales of the brand fell from £6.49m in the 62 weeks to March 2006 to £5.5m in the 62 weeks ending May 2007. Volvic Splash’s market share across impulse […]

Converged radio and internet ad models still open to suggestions

Marketing Week

The synergy between commercial radio and the Internet has long been acknowledged by both sides. After all, radio is a complementary media that people can listen to while doing other activities, such as surfing the Internet. Here we revisit the subject of radio a year on, to see what developments have been made. Through the […]