In-depth features, interviews and insights into marketing’s biggest issues.
The Turkish Culture and Tourism Office has called the statutory annual review of its advertising and has invited agencies to pitch for the global business for 2008, thought to be worth £60m. The account is worth an estimated £4m in the UK alone. The Republic of Turkey Ministry of Culture and Tourism is obliged to […]
Rowan Marketing, the Cheshire-based integrated agency, has been appointed to handle the direct marketing account for Transform Medical Group, the UK’s largest cosmetic surgery provider. It is understood that Rowan was handed a project following a four-way pitch earlier this year but that the agency has now been appointed to handle the business on a […]
Online betting company Unibet is seeking an advertising agency to handle a pan-European brief. The company is understood to have whittled its shortlist down to four agencies and a decision is due in the next two months. It is understood the brief will include advertising, direct marketing and digital work and will primarily focus on […]
The food industry is launching a second burst of advertising support for its Guideline Daily Amount (GDA) labelling scheme as it looks to gather momentum over the Food Standards Agency traffic light system. The second phase of the £4m “What’s Inside Guide” will focus on promoting greater understanding and usage of the GDA labels, which […]
Sharwood’s, the Premier Foods-owned brand, has appointed Manchester-based full-service agency Code Computerlove to revamp its online strategy. Code Computerlove has developed a website for Sharwood’s that aims to inspire consumers to use Sharwood’s products in their daily cooking and to improve users’ online brand experience. Code Computerlove has used Web 2.0 technologies for the site […]
Barclaycard has hit out at its rivals for their “emotionless” and price-driven advertising as it launches a campaign that it claims is its “best for ten years”. The work, which breaks during Coronation Street on August 20, aims to position Barclaycard as a value-for-money and innovative brand. The heavyweight campaign, created by Bartle Bogle Hegarty […]
The Sun is expected to ramp up its marketing spend to over 50m next year to support its recent investments in fantasy football and online bingo.
Morrisons’ advertising campaign, extolling the freshness of its produce, has been left in doubt following an outbreak of E.coli alleged to have been caused by cold meat sold in two of its stores. The outbreak has killed one woman and left seven people seriously ill. A decision has yet to be made on whether the […]
Sony Computer Entertainment Europe (SCEE) has warned that it will take a zero tolerance policy to bad behaviour on its yet-to-be launched online portal Home and any misuse will lead to the service being halted altogether. Peter Edward, head of Home, made the comments at the Edinburgh Interactive Festival, where he also announced new brand […]
Fiat is set to hand marketing communications chief Giovanni Perosino its top global marketing role after Steve Norman’s move to rival Renault. Industry sources say Perosino, Fiat’s worldwide marketing communications director, is already handling most of Norman’s responsibilities and is expected to be promoted to the role of worldwide marketing director for the Fiat brand […]
Former children’s TV entertainers The Krankies are starring in a heavyweight campaign for STV Bingo, an online service from the Scottish broadcaster. The two-month campaign, which breaks on August 13, promotes a free £10 bet and is the first TV support for the service. The campaign was created by Scottish agency The Union and stars […]
HMV rebrands after 15 years
Thomson Directories is gearing up to take on the likes of Moneysupermarket.com and Confused.com with the launch of a specialist financial price comparison site. The site is being launched this week under the Thomson Local brand to help consumers find the best deals on a wide range of financial products and services from insurance and […]
Cosmetics giant Clarins has been censured by the Advertising Standards Authority (ASA) over claims that its Expertise 3P product can protect against anti-ageing and improve skin health by stopping electromagnetic waves. The ASA has upheld complaints against a press ad and leaflet for the brand because it claimed that the product had “super-adapting powers against […]
BLM Group, the independent media and marketing agency, is restructuring to put “neutral planning” at its heart, and is to position itself as a “performance agency”. The planning division has been beefed up to become its strategic and creative hub. It will lead the agency operations and the specialist units including its digital arm Quantum, […]