Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Langdon returns with digital start up

Marketing Week

Ben Langdon, one of the most controversial figures in advertising, is returning to the industry to run a new digital agency 13 months after he was ousted as chairman and chief executive of Euro RSCG. Langdon, who was on a year’s gardening leave, is launching Digital Marketing Group (DMG). It will offer direct as well […]

Electoral Commission on a roll to counter apathy

Marketing Week

With just 60% of the UK population voting in recent general elections and 8% not even registered, the Electoral Commission has turned to advertising to counter voter apathy. The commission, the independent body tasked with getting people to vote, is holding a pitch for a new marketing drive to encourage people to register on the […]

Freeview presses the PVR button

Marketing Week

Freeview wants every household in the country to own a personal video recorder (PVR) in a recorder market led by pay-TV services such as BSkyB’s Sky Plus. To that end, the marketing arm of DTV Services, made up of a consortium of broadcasters, is readying the launch of a branded PVR, Freeview Playback. The equipment […]

Gyro scoops 4m Virgin Atlantic DM task

Marketing Week

Gyro International has been appointed to the 4m below-the-line account for Virgin Atlantic following a pitch against three undisclosed agencies. The airline did not previously have a retained direct marketing agency.

Ogilvy wins global SA Tourism account

Marketing Week

The South African Tourism Board has appointed the Ogilvy network of agencies to its global account. Ogilvy London will be handling European communications with a primary focus on South Africa’s three largest tourist markets in Europe – Germany, the UK and the Netherlands. The brief is to attract high-spending, long-haul tourists who would normally prefer […]

Mirror launches branded prepaid cashcard

Marketing Week

Mirror Group Newspapers (MGN) has bolstered its financial services offering with the launch of a prepaid, top-up Maestro card. The new Quidity card will be available to readers of MGN’s Daily and Sunday Mirror titles from October 23. The service enables users to securely load money onto the card via a network of over 34,000 […]

Back to the future?

Marketing Week

Asda is hoping to recapture its glory days of the 1990s by hiring Publicis Worldwide boss Rick Bendel to lead its marketing, but with the brand lagging a distant second to Tesco, he and chief executive Andy Bond face a challenge just keeping owner Wal-Mart happy.

Publicis loses three to Bollor笢acked start up

Marketing Week

Publicis has been hit by the departure of three senior executives, who have left to form a start-up agency backed by Vincent Bollor?chairman of rival group Havas. Christophe Lambert, chief executive of Publicis Conseil France, and Frederic Raillard and Farid Mikart, founders of Publicis-owned hotshop Marcel, have left to form Fred Farid Lambert. Bollor?ill hold […]

Expedia.co.uk appoints managing director

Marketing Week

Expedia.co.uk has appointed Caroline Cartellieri as vice president and managing director. She replaces Dermot Halpin, who was promoted to President of Expedia in Europe, Middle East and Africa in January. Cartellieri joins from Kingfisher where she was director of group commercial finance. She will be responsible for the day-to-day running of the UK business and […]

Shoppers accept implant and eye recognition payment schemes

Marketing Week

Consumers are willing to have microchips inserted in their bodies as a way of paying for goods at supermarket checkouts, according to research from grocery think tank IGD. The research reports that 8% of teenagers and 5% of adults surveyed are open to the implants, while 7% of shoppers also favour iris or retina recognition […]

National Express unveils Hooper Galton student campaign

Marketing Week

National Express Coaches aims to persuade students to take advantage of its cheap fares by rolling out an integrated campaign through Hooper Galton. The agency has created press, poster and leaflet executions, as well as t-shirts, beer mats and ambient advertising, to target students during the first weeks of the new university term. The work […]