Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

New campaign – Origami animals for Whiskas

Marketing Week

TBWA/London has created a new national print campaign for cat food brand Whiskas to promote the key product benefits of the Oh so product range to cat owners. The “origami” campaign, which will talk about the whole pieces of meat or fish that the Oh so range contains, will launch on June 29. It will […]

Publicis chief to chair Research International

Marketing Week

WPP has appointed Publicis’ UK chief strategy officer Paul Edwards as UK chairman of its market research agency Research International. The appointment follows the reshuffle at Publicis which led to Edwards’ departure after just three years with the agency. He is expected to leave Publicis by the end of summer. Edwards will be returning to […]

Threadneedle reviews its ad strategy

Marketing Week

Threadneedle Investments, the American Express-owned asset management company, is in talks with agencies over its advertising business. The financial services company has confirmed that it is talking to agencies about its marketing communications, but adds that the process is in its early stages. It is believed to be reviewing a number of communication projects, of […]

Co-op Finance scraps CIS label to align with the master brand

Marketing Week

Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative “master brand”. The brand overhaul follows the merger last month of CFS owner The-Co-operative Group with United Co-operative to create The Co-operative Trading Group. The move will lead to a more consistent master […]

Weighing the price of Cannes

Marketing Week

As some of the world’s most senior marketers joined advertising executives on the French Riviera to attend last week’s Cannes International Advertising Festival, others stayed at home and sniped about the event. The advertising world’s annual get-together and premier awards ceremony divides opinion. Many agencies would cherish a Cannes Lion, awarded to the most creatively […]

Coke goes green with lightweight containers

Marketing Week

Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials. It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite. CCE says the new bottles will reduce its PET packaging by 700 tonnes a […]

BSkyB forced to put football venture on ice

Marketing Week

BSkyB’s plans to launch a pay-TV service on Freeview in time for the start of the 2007/08 football season have been scuppered by Ofcom. The service will not be launched before 2008, effectively giving rival Setanta a head start. Its offering of 46 live Premiership matches plus its other sports rights will be available to […]

HP uses It’s Personal Again strategy for latest release

Marketing Week

Hewlett-Packard (HP) is gearing up for the release of a new PC product called Dragon as it rolls out the second phase of its global “It’s Personal Again” marketing strategy. Dragon is a cross between a laptop and desktop PC and will be marketed as a domestic portable PC. The Dragon has four built-in speakers […]

K-Swiss races in with sprintwear

Marketing Week

Sports shoe brand K-Swiss is gearing up for a major brand-building push as it aims to increase awareness and boost its consumer base. K-Swiss’ UK marketing chief Nick Crook says that the initiative seeks to build on the brand’s recent expansion into clothing and position K-Swiss as more than a sports-shoe brand. The drive starts […]

Online boom responsible for growing UK ad spend

Marketing Week

UK ad spend will grow by 4.1% this year and 3.9% in 2008, driven “almost entirely” by online advertising, according to figures published by media agency Carat. The predictions mark a dramatic rise on the 1.4% growth of 2006, but fall short of the global average. The 2007 estimate is also slightly down on Carat […]

Head of ISBA to call for responsible advertising

Marketing Week

The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the “vocal minority” who skew the debate. His comments echo the tough new stance of the Advertising Association, which, under chief executive Baroness Peta Buscombe, has made its mission to […]

Axe falls on Manhunt 2 marketers

Marketing Week

Take Two Interactive, the parent company of Rockstar Games behind the banned Manhunt 2 game (MW last week), is understood to have axed its entire UK marketing department. UK marketing director Sarah Seaby left suddenly last week and a spokeswoman at the company says there now remains only a single PR representative for Take Two. […]