Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Does News of the Worlds Sunday have a prayer among the glossies?

Marketing Week

News Group is beefing up its magazine team ahead of launching a News of the World glossy supplement that will take on paid-for titles, appointing ACP-NatMags head of advertising Sian Roberts. She is quitting The National Magazine Company to become head of magazines at News International division News Group, which also houses The Sun, as […]

Pressure mounts for pre-9pm ad ban

Marketing Week

Lobby groups have stepped up calls for a pre-9pm watershed for “junk” food and alcohol advertising. It follows concerns that the Government’s failure to mention the issues in the Queen’s Speech last week indicated a blanket ban could be introduced by December (MW last week). Which?, the consumer lobby group, has renewed its calls for […]

Emap sees profits dip

Marketing Week

Emap, the media group that has put itself up for sale, has reported a 16% drop in pre-tax profits to £80m for the half year to September 30. It has attributed the slump to weak advertising sales over the period. The group, which has business-to-business and consumer magazine divisions and a radio group, claims that […]

Media Square restructures following “dire” performance

Marketing Week

Media Square, the marketing services group, is restructuring after admitting its trading performance has been “dire” and †it has suffered from an “over aggressive acquisition strategy”. The group has reported a 14% drop in group sales to £85.3m for the six months to August 31, which is 4% dip on a like-for-like basis. Roger Parry, […]

Google in talks with entertainment supremo Fuller

Marketing Week

Google is understood to be in talks with Simon Fuller, the man behind the Spice Girls and TV franchise Pop Idol, about a joint internet TV venture. Fuller, founder of 19 Entertainment, is believed to have been in talks with the internet giant for about a year. The potential collaboration is expected to fuel speculation […]

Asda launches first savings product

Marketing Week

Asda is launching its first savings account and is claiming it will offer a higher interest rate than rival supermarket chains. The online-only account will launch his week. The supermarket says the move was driven by customer demand for a simple savings account and a bid to build up its financial services offering. It already […]

BBC launches music podcasts

Marketing Week

The BBC is launching its first music podcasts today (November 12). The Radio 1 Chart Show will be the first available followed by specialist music shows, inclluding 1Xtra Dancehall Top 10 and Asian Network Music Chart, later this week. The podcasts will contain content from previously broadcast shows on BBC Radio and, for the first […]

EMAP seeks buyer for the entire company

Marketing Week

EMAP, the media group, has asked buyers to consider a bid for the whole company as it increases its efforts to sell its assets. The group, which owns Heat magazine and radio station Magic, put itself up for sale earlier this year. It says that it has received “good interest” from media and private equity […]

Carphone Warehouse reaps broadband rewards

Marketing Week

Carphone Warehouse, the mobile phone retailer, attributed its strong results to the success of its broadband business. It reported a £9.6m increase in pre-tax profits for the six month to September 30 compared to a £4.7m loss for the same period last year. It also reported an 18% increase in revenue to £2.1bn, which it […]

HarperCollins book extracts to be available on iPhone

Marketing Week

HarperCollins UK is offering readers the chance to browse book extracts on Apple’s iPhone and iPod Touch users. The programme will be available from today (Friday) to coincide with the UK launch of Apple’s iPhone. The technology, called Browse Inside, aims to replicate the experience of browsing through a book. Audio clips, including extracts from […]

Ryanair takes the European Commission to court

Marketing Week

Ryanair, the low cost carrier, is suing the European Commission for not blocking alleged illegal aid worth £696m from the French state to Air France. The budget carrier says it has pushing the Commission to investigate the issue for nearly seven years claiming it is an abuse of competition rules. The airline claims that it […]