In-depth features, interviews and insights into marketing’s biggest issues.
Dyson is understood to have handed its 11m European advertising account to Leagas Delaney after a final two-way pitch with Wieden & Kennedy Amsterdam. The appointment will not affect the UK advertising account, which has been handled by VCCP since 2004.
Marketing executives are less optimistic about the financial prospects of their companies and industries than three months ago, according to the Marketing Week/Institute of Practitioners in Advertising (IPA) Bellwether Optimism Survey. The number of companies reporting that they were less optimistic than three months ago outnumbered those reporting increased optimism by almost 7%. Factors such […]
The UK marketing and advertising industry has been accused of “complacency” when it comes to holding onto staff, despite there being a dearth of talent coming up through the ranks. Leading global recruitment company Aquent says companies are “throwing money” at marketers to persuade them to stay, rather than investing in long-term retention strategies. Aquent’s […]
British Gas is taking a swipe at the Government as it starts the latest element of its energy reduction campaign, warning the UK will miss its CO2 targets due to ill-thought-out policy. To highlight the anticipated failure to meet carbon reduction targets it is rolling out an initiative labelled Green Streets. BG calls the drive […]
Bonmarch窠the value clothes retailer, has launched paid-for gaming on its website as way of adding “fun” to its online site.
Sainsbury’s is launching a raft of own-label “green” household cleaning products called Cleanhome next week. The seven Sainsbury’s Cleanhome formulations use sustainable natural ingredients “to deliver outstanding cleaning performance, at no additional cost to the Sainsbury’s shopper”. The supermarket chain says that “wherever possible, packaging is recyclable or made from recycled materials”. The launch sees […]
Parliamentarians are being encouraged to sign up for a course to learn about marketing and its role in business. The Secrets of Marketing course is the first of its kind to be offered to MPs and peers. It is to be run by the Bradford University School of Management, which was awarded the contract by […]
VisitBritain is demanding that the Government finance a global TV ad campaign in the run-up to the 2012 London Olympics. The call for the funding comes after the tourism board blamed the recent cuts in its marketing activities on a 12-year freeze of its Government grant. The tourism board says it has requested financial support […]
Audi UK is running a 6m ad campaign to support the launch of its new R8 high-performance car with the strapline “the slowest car we’ve ever built”. The campaign will mark the biggest investment the carmaker’s UK division has ever made in a new launch.
A TV ad for Kellogg’s Special K Sustain promoting it as a brand with “extra protein and fibre” has been banned by the advertising regulator for being misleading because it contains less protein than Special K original. The ad, created by JWT, shows a woman at a meeting who loses her concentration as she imagines […]
The Spice Girls have inked a deal with US lingerie chain Victoria’s Secret ahead of the girl-group’s reunion tour. The retailer will be the only US outlet to sell the girls’ greatest hits CD this year. The partnership follows news that the reformed group will star in supermarket chain Tesco’s multi-million pound Christmas advertising campaign, […]
Chancellor Alistair Darling’s plan to replace air passenger duty (APD) with a new per-plane “green tax” in a bid to encourage airlines to run fuller and “cleaner” planes has met a hostile response from the aviation industry. But what is it going to do about the tax? The new tax, outlined in last week’s pre-budget […]
The Institute of Direct Marketing (IDM) is introducing what it claims is the world’s first accredited professional qualification in e-mail marketing. The diploma – IDM/Responsys Certificate in E-mail Marketing – is being launched in partnership with e-mail service provider Responsys and will be available exclusively through the company. The proliferation of e-mail marketing, estimated to […]
Nestlé UK top marketer Tom Wilcock has left his job after less than a year in the role. It is not known if he has a job to go to.
News that Carphone Warehouse’s UK marketing director Dominic Rowell is leaving after less than a year (MW last week) came on the same day the company announced its second-quarter results, revealing a steep fall in broadband subscriber growth. The mobile phone retailer, which launched its “free” broadband service 18 months ago, added 89,000 subscribers in […]