Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Toyota loses Philpott to Kia

Marketing Week

Paul Philpott, one of the car industry’s highest-profile marketers, is leaving Toyota GB after more than nine years. Philpott, Toyota’s commercial director, is tipped to join Kia UK as managing director next month. A Toyota spokeswoman confirms Philpott, who joined the company from Ford in September 1997, has resigned but will not comment on his […]

Unlock the power of brands

Marketing Week

Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg

A little less Soul, but Nitro aims for new digital life

Marketing Week

That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months. There were suggestions that Crouch, father of Liverpool and England footballer Peter, was leaving to become his […]

Indian bid bodes well for Vodaphone

Marketing Week

Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]

Top tips for the year ahead

Marketing Week

Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.

GNER and EnjoyEngland tie up to promote coastal tourism

Marketing Week

Train operator GNER and tourism body EnjoyEngland are launching a joint advertising campaign to promote famous landmarks along GNER’s East Coast Main Line. A television campaign, which will break in the first week of January, will feature landmarks in London, Newcastle, York and Leeds and will promote things to do in the cities. GNER is […]

Are too few following The Red Brick Road

Marketing Week

Just over a year ago Sir Frank Lowe shocked the industry by announcing he was returning to agency life to launch a start-up staffed by a team of heavy hitting executives. Lowe, who had been ousted three years earlier from the ad network bearing his name, meant business. The then-unnamed agency snatched Lowe London’s £50m […]

Game over for gambling sponsors

Marketing Week

Lucrative sponsorship deals between Premier League football clubs and online gaming companies in the UK could become a thing of the past after the Gambling Commission last week confirmed it would investigate whether the partnerships encouraged children to gamble. The commission will explore whether new laws, set to come into force next September under the […]

Full team ahead

Marketing Week

Often dreaded by staff, workplace events are more productive when part of a consistent strategy to create a strong corporate culture, and can have positive financial benefits too. By Ed Drayton.