Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Charles Saatchi sells stake in M&C

Marketing Week

Charles Saatchi, one of the most famous names in British advertising, has sold his remaining 7% stake in M&C Saatchi, the agency he co-founded with brother Maurice. Saatchi has had no day-to-day involvement with M&C since standing down as a director in 2004 and is now better known for his marriage to TV chef Nigella […]

The Sportsman closes down

Marketing Week

The Sportsman, heralded as the first national newspaper launch for 20 years when it hit the newsstands in March, has closed after just seven months. The administrators decided to stop printing after negotiations to refinance the paper reached a stalemate. The Sportsman’s chairman Jeremy Deedes says: “It is a very sad note on which The […]

Everest seeks ad agency for NPD push

Marketing Week

Everest, the double glazing specialist, has begun a review of its advertising as it pursues a new product development (NPD) strategy. The company, which provides double glazed windows, doors and conservatories, has issued a brand development brief through intermediary the AAR. The business is looking to appoint an agency by the end of November. It […]

BSkyB launches user-generated channel with Al Gore

Marketing Week

BSkyB has teamed up with former American presidential candidate Al Gore to unveil a British version of his Current TV, a channel showing user-generated programmes. The partnership was announced today (Friday) by Current chairman Gore and Sky chief executive James Murdoch. It marks Current’s first non-US operation and gives Sky a presence in the fast-growing […]

Calm launches suicide awareness campaign

Marketing Week

Calm, the charity established to support men suffering from depression, is launching a controversial new radio and outdoor campaign to raise awareness of the high suicide rate among young males. Ogilvy & Mather has created the radio campaign for Calm, which stands for the Campaign Against Living Miserably. It features comedians David Baddiel and Matthew […]

Bendel quits Publicis for Asda board role…

Marketing Week

Asda has swooped on advertising network Publicis to poach global chief Rick Bendel as its new group marketing director. Bendel, currently chief operating officer of Publicis Worldwide – the world’s fourth largest marketing services group – has had close links to Asda for many years. Publicis has created advertising campaigns for the UK’s second-biggest grocer […]

Google acquires YouTube in 900m deal

Marketing Week

Google has snapped up YouTube for $1.65bn (884m), just 19 months after the video-sharing website launched. The deal brought a swift conclusion to talks that began only last week and has pre-empted a bidding war for the site, which Wall Street analysts believed would have involved Yahoo! and Disney, among other media companies. Chad Hurley, […]

Furniture giants come unstuck as smaller players thrive

Marketing Week

MFI’s sale of its retail arm for 1 to Merchant Equity Partners last week was a telling sign of just how threadbare some furniture specialists have become. Even Swedish flat-pack giant Ikea has taken a pounding, with recently announced pre-tax profits to August 2005 diving to 104m from more than 150m the previous year. With […]

Revlon needs more than cosmetic cuts

Marketing Week

Revlon has overhauled its executive team as part of a massive cost-cutting drive designed to stem losses, with brand marketing among the hardest hit areas at the company. Chief marketing officer Stephanie Klein Peponis and chief creative officer Rochell Udell are among the casualties, leaving the remaining team in the hands of new chief executive […]

WPP gets to play with the world’s biggest jukebox

Marketing Week

WPP Group, the marketing services powerhouse, announced a deal last week between its consolidated media arm GroupM and Universal Music to push music even further into the mainstream of the advertising world, through a new joint venture called BrandAmp. It will work across international markets and could also deal with music from rival record labels. […]

Making your (power) point

Marketing Week

Experts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson

A paperless future?

Marketing Week

Giftcards were predicted to storm the market a few years ago, but consumers and the business-to-business sector are both reluctant to let go of the humble paper voucher, says Richard West

A far, far better thing…

Marketing Week

While the skillsets are the same in the public and private sectors, marketers crossing over between them must be aware of the differences in approach and measures of accountability. By Victoria Furness.

BBC bolsters senior marketing team

Marketing Week

The BBC has made two senior appointments to its marketing, communications and audiences division, headed by Tim Davie (pictured). Helen Kellie, currently head of brand and planning will become head of marketing, communications and audiences at BBC Vision. She replaces Vanda Rumney, who has decided not to return to a full-time role following adoption leave. […]