Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

K-Swiss races in with sprintwear

Marketing Week

Sports shoe brand K-Swiss is gearing up for a major brand-building push as it aims to increase awareness and boost its consumer base. K-Swiss’ UK marketing chief Nick Crook says that the initiative seeks to build on the brand’s recent expansion into clothing and position K-Swiss as more than a sports-shoe brand. The drive starts […]

Online boom responsible for growing UK ad spend

Marketing Week

UK ad spend will grow by 4.1% this year and 3.9% in 2008, driven “almost entirely” by online advertising, according to figures published by media agency Carat. The predictions mark a dramatic rise on the 1.4% growth of 2006, but fall short of the global average. The 2007 estimate is also slightly down on Carat […]

Head of ISBA to call for responsible advertising

Marketing Week

The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the “vocal minority” who skew the debate. His comments echo the tough new stance of the Advertising Association, which, under chief executive Baroness Peta Buscombe, has made its mission to […]

Axe falls on Manhunt 2 marketers

Marketing Week

Take Two Interactive, the parent company of Rockstar Games behind the banned Manhunt 2 game (MW last week), is understood to have axed its entire UK marketing department. UK marketing director Sarah Seaby left suddenly last week and a spokeswoman at the company says there now remains only a single PR representative for Take Two. […]

Ex-easyJet boss at Children’s Mutual

Marketing Week

The savings specialist The Children’s Mutual has appointed the man who was easyJet’s first sales and marketing director Tony Anderson to its top marketing post. Anderson takes up the newly-created marketing director’s position immediately. He joins from research group Taylor Nelson Sofres (TNS) where he has been the company’s first e-commerce director since March 2001. […]

Major PriceRunner push starts with logo and strapline

Marketing Week

Online price comparison site PriceRunner.co.uk is gearing up for a major ad push as it aims to reposition the brand, build its profile and expand its user base. The strategy is part of a wider repositioning for PriceRunner, owned by ValueClick, which sees the site launch a new logo and brand strapline: “The Price Comparison […]

Carlsberg brings in Polish pilsner brand on draught

Marketing Week

Carlsberg UK is launching premium Polish lager, Okocim, making the pilsner-style beer the first Polish lager available on draught in the UK. The national roll-out follows a trial run in the off trade in the London area. Okocim is popular in Poland, and Carlsberg is hoping to attract members of the growing Polish community who […]

Starcom loses head to start-up

Marketing Week

Media agency Starcom is losing yet another high profile name with its group head of sponsorship and director of Starcom Adam Bishop leaving to join Andy Roberts’ start-up Village Green. Former EMAP Advertising cross-media director and founder of consultancy XmC Jane Kesley is the third partner in start-up Village Green, which will focus on offering […]

TBWA managing director quits

Marketing Week

TBWA/London managing director Victoria Davies has resigned 12 months after being promoted to the role. Davies, who leads the McDonald’s business at the Omnicom-owned agency, is understood to have left without a job to go to. Her move comes just weeks after Tim Lindsay, former Publicis UK chairman, was unveiled as the new chief executive […]

Return of the entrepreneurs

Marketing Week

Steve Jobs and Michael Dell have shown that they still have the magic to turn round the firms they started. But can Jerry Yang do the same for Yahoo!? Unlike the other two as Matthew Gorman finds out he’s never been away and there are fears that his vision could be blinkered

Freedom fighters’ first salvo

Marketing Week

The Advertising Association is fighting against a climate of mistrust against the industry with a campaign to promote the benefits marketing brings to society. But some argue the AA must do more to win the support of its members before tackling public opinion. Sonoo Singh reports

Focus can use 1 sale to rebuild fortunes

Marketing Week

Home improvement chain Focus (DIY) could not have said it better itself. The beleaguered retailer, whose strapline is “Famous for low prices”, has been sold this week for just £1. Retail experts and analysts say the chain faces an uphill struggle to recover, having lost its “focus” and fallen victim to the downturn in DIY […]

Present and correct

Marketing Week

The most desirable gifts to give key customers are those that money can’t buy. But Martin Croft discovers there are certain rules that must be followed when it comes to the incentives game

Flightcentre aims to refocus brand

Marketing Week

Cheap holiday operator Flightcentre is being revamped in the UK as part of a global relaunch of the brand to focus more on consumer service and experience as well as its low prices. The overhaul will be supported by press ads and a rebranding of its website and shops. The strategy was first implemented in […]