Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Tiger Beer and Sky agree first TV sponsorship deal

Marketing Week

Tiger Beer UK is embarking on its first TV sponsorship as part of an overhaul of its marketing strategy. The shake-up will see Tiger’s investment in its UK brand increase to £5m for the year, with a range of new activities planned across website development, sales promotions, PR, consumer events, advertising and a beer sampling […]

Onus on product ownership

Marketing Week

The benefits of sponsorship go beyond having a logo plastered on property. Jo-Anne Flack discovers that sponsors are going a step further and engaging with consumers by taking ownership of events.

Bebo and digital media partner launch music download service

Marketing Week

Social networking site Bebo and London-based digital media company 7digital have teamed up to launch a music download service on the Bebo site. The new service means that Bebo’s 31 million users will be able to download music directly from the social networking site, using 7digital’s indiestore service. Bebo has over 450,000 bands registered on […]

Going undercover

Marketing Week

How better to discover your product’s true customer experience than putting yourself in a customer’s shoes? Mystery shopping, correctly deployed, remains a valuable marketing tool. By Steve Hemsley. Every year brands spend thousands of pounds acquiring valuable consumer insight, but to get a truly warts-and-all picture of the real sales experience nothing beats traditional mystery […]

Woolworths to beef up its own-label product range

Marketing Week

Woolworths is launching an extensive range of own-label products under the Worth It brand, and is backing it with a TV advertising campaign likely to feature a well-known celebrity. No decision has been made on whether the campaign will continue to feature brand characters Wooly, a roving reporter, and Worth, the strait-laced anchorman. The new […]

Shell picks brands chief to succeed Raoul Pinnell

Marketing Week

Shell has promoted Brazilian marketer Bruno Motta to one of its most senior marketing positions following the retirement of Raoul Pinnell. Motta starts as chairman of Shell Brands International on May 1. Pinnell is leaving Shell this week after ten years, as exclusively revealed on marketingweek.co.uk. It emerged earlier this month that the oil giant […]

Barclays loses head of direct marketing to agency Rapier

Marketing Week

Barclays direct marketing chief Matthew Harris is leaving the bank to join Rapier to head the agency’s data planning team. Harris, head of direct response and customer relationship management (CRM), replaces Kath Ginn, who is joining Virgin Media as head of customer insight. Ginn has been on long-term secondment at the cable operator covering the […]

Halifax bids for share of Xmas savings club market

Marketing Week

Halifax is to launch a Christmas savings account that will be aimed at low-income households. The scheme will be launched in May and will be piloted via a mailing to 10,000 of the group’s social banking customers. It is the first product of its kind from Halifax. Customers can open an account with £5 and […]

New campaign – Midland Mainline

Marketing Week

Midland Mainline, the train operator, is launching a campaign with real customers talking about the “value and service” they get when travelling to London. It aims to encourage customers to use the service more frequently. The campaign, which has be…

Total Media nets 3m card launch account

Marketing Week

Total Media has been appointed to handle the 3m media business for pre-paid debit card Tuxedo Blue Diamond, which is being launched this week and is aimed at the immigrant market. The agency will handle media planning and some buying for the compan…

New campaign – RSPCA

Marketing Week

Animal welfare charity RSPCA is kicking off a nationwide advertising campaign to raise awareness of new legislation that aims to reduce animal suffering. The charity is launching a series of viral online films that use animals’ heads on human bodies…

London Lite under fire for rate rise

Marketing Week

Media agencies have attacked plans by London Lite to hike its advertising rates just weeks after rival freesheet thelondonpaper did the same. The Associated News-papers title is expected to increase its advertising rates in April. But media buyers b…