Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

The new broom at Virgin Radio

Marketing Week

Virgin Radio has a turbulent history and 2007 is shaping up to be no different. By the start of March, the station had already lost its chief executive and appointed a replacement, while owner SMG had ended a second round of merger talks with Ulster TV, dismissed its board and gained a new chairman and […]

Live for less

Marketing Week

The benefits of live events are clear, but careful planning and sharing the platform with selected partners can reduce the cost of staging them without diluting their impact. By Pete Roythorne

Your call

Marketing Week

Major strategic changes are under way in the telemarketing sector, with contact centres ditching the scatter-gun approach in favour of targeted, customer-friendly methods. Paul Gander reports

The point of pop

Marketing Week

Despite increased inputs of creativity and technology, point of purchase ads are not held in high regard. Marketers must alter their directors and store managers’ opinions. By Jo-Anne Flack

Absolut Vodka set to air first TV ad in UK

Marketing Week

Absolut Vodka is preparing to embark on a major brand push in the UK as it shifts its focus from targeted experiential and events-based marketing. The Vin & Sprit (V&S) owned Swedish premium spirit brand is plotting a return to print-based advertisi…

HDTV for some?

Marketing Week

Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]

Paved with good intentions

Marketing Week

Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates

The power of the brand

Marketing Week

The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports

Thomson Local to rebrand directory

Marketing Week

Directories brand Thomson Local has announced it is rebranding its famous blue classified directory. The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’. The move follows extensive research and is an attempt to inject “personality” into the brand. The brand […]

Beer brand extensions take ‘Jerusalem’ theme

Marketing Week

Wells & Young’s Brewing Company, the Bedford-based speciality beer company, is launching two new beers under the Bombardier brand as part of a major category management initiative. The two new products include a light ale, Burning Gold, and a dark beer…

easyGroup to exploit anti-terror security

Marketing Week

The easyGroup is further extending its easy4men brand with the launch of a new travel pack, hoping to capitalise on new restrictions on luggage size and content at European airports. The easy4men brand took a knock when Boots opted to withdraw the r…