Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Green laundry brand seeks eco-friendly ad agency

Marketing Week

Eco-friendly Swedish laundry brand Footprint is seeking a “green” advertising agency for its UK launch. Footprint, which claims to be Sweden’s leading laundry brand, is set to introduce a range of washing powders and fabric conditioners to the UK later this year. The company plans an advertising push for early 2008 but insists that any […]

UniCredit reviews 35m ad business

Marketing Week

UniCredit Group, the pan-European financial services organisation, is reviewing its £35m advertising business. The company is understood to be in talks with a number of agencies and networks in London and across Europe about handling the business, which will focus on its corporate advertising. It is thought the account will consolidate advertising business across its […]

MCBD on the hunt for the right kind of publicity

Marketing Week

It was always going to be a difficult summer for Miles Calcraft Briginshaw Duffy (MCBD) from the moment its newest and most high-profile recruit Jonathan Durden entered Channel 4’s Big Brother house. It is not the kind of attention the agency has ever craved and, amid rumours that Durden is leaving (MW last week) before […]

ITV takes back CITV airtime sales after GMTV competition blunders

Marketing Week

ITV has wrenched control of airtime sales for its children’s channel CITV from the troubled breakfast broadcaster GMTV, a month after it was fined a record 2m by media regulator Ofcom for misconduct in viewer competitions run between 2003 and 2007. ITV Customer Services, the ITV sales operation, will begin selling advertising airtime for CITV […]

Viral campaign sets out to punish Brown

Marketing Week

Prime Minister Gordon Brown is to take another bashing – this time as part of a viral campaign for lobby group Our Say as it looks to attract support and boost awareness of its activities among young voters. Our Say lobbies the Government and says it is a campaign to “revitalise democracy and make politics […]

New campaign: Virgin Radio offers prizes for latest online push

Marketing Week

Virgin Radio is launching an online and outdoor campaign to support its “Bank It Or Bust” promotion, which will offer listeners the chance to win a £50,000 prize. The outdoor campaign, created by ThinkFarm and placed through Primesight, will feature Christian O’Connell and the strapline “Got the Nerve?” Online activity will target families using entertainment […]

Eurotunnel forced to pull ‘disrespectful’ Suzuki ad

Marketing Week

Eurotunnel has been forced to pull an outdoor campaign from Suzuki after the French Customs Office complained that it was disrespectful. The ad, which was displayed at the entrance to the tunnel in Folkestone, showed a French customs official pulling on a pair of pink rubber gloves next to the strapline “Time for a Swift […]

Viral turns snooker ace into Kidman

Marketing Week

Video games publisher and distributor Koch Media has rolled out a spoof online viral that pays homage to Nintendo’s Brain Training advertising campaign featuring snooker champion Steve Davis playing the role of Nicole Kidman. In the viral, six-time world snooker champion Davies, known for his deadpan humour, is seen dressed all in white relaxing on […]

Domino’s boosts Web presence with eBay and Second Life

Marketing Week

Domino’s Pizza is ramping up its online strategy with a series of initiatives that aim to improve brand awareness and sales. The pizza delivery brand rolls out a joint sales promotion with eBay next week which takes the form of a co-branded auction shop. The site will give eBay users the chance to bid for […]

Future Plus wins contract for O2 magazine Blue

Marketing Week

Future Plus publishing has won the contract to produce a customer magazine for O2, titled Blue, which will be available in O2 stores nationwide this month. Future Plus won the contract to publish the new magazine following a pitch against an undisclosed number of customer publishers. The glossy, 70-page monthly publication is intended to support […]

The7Stars licks rivals to win Lily O’Brien chocolate work

Marketing Week

The7Stars has won the media planning and buying account for Irish luxury chocolate brand Lily O’Brien. The agency won the business following a pitch against undisclosed agencies. The appointment comes ahead of a £1m investment in the chocolate brand by founder Mary Ann O’Brien to establish the brand in the UK. It will include the […]

Make it a season to remember

Marketing Week

It’s time once more to think about Christmas promotions for staff and clients. Not only must they be original and memorable, they also have to be economical for your company, says Paul Gander

Digital delivery dilemma

Marketing Week

E-mail marketing is in the ascendancy with the channel now more popular than print direct mail. But Nathalie Kilby finds that marketers shouldn’t write off the traditional approach too quickly

Carlsberg and Heineken announce interest in S&N

Marketing Week

Carlsberg and Heineken have announced that they have joined forces to make a multi-billion pound offer for UK brewer Scottish & Newcastle, which owns brands including, Newcastle Brown Ale and Kronenbourg. In a statement to the London Stock Exchange, Carlsberg said: “Carlsberg and Heineken confirm that they are in discussions regarding the formation of a […]