In-depth features, interviews and insights into marketing’s biggest issues.
Virgin Radio has a turbulent history and 2007 is shaping up to be no different. By the start of March, the station had already lost its chief executive and appointed a replacement, while owner SMG had ended a second round of merger talks with Ulster TV, dismissed its board and gained a new chairman and […]
The benefits of live events are clear, but careful planning and sharing the platform with selected partners can reduce the cost of staging them without diluting their impact. By Pete Roythorne
Major strategic changes are under way in the telemarketing sector, with contact centres ditching the scatter-gun approach in favour of targeted, customer-friendly methods. Paul Gander reports
Despite increased inputs of creativity and technology, point of purchase ads are not held in high regard. Marketers must alter their directors and store managers’ opinions. By Jo-Anne Flack
Absolut Vodka is preparing to embark on a major brand push in the UK as it shifts its focus from targeted experiential and events-based marketing. The Vin & Sprit (V&S) owned Swedish premium spirit brand is plotting a return to print-based advertisi…
Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]
Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates
The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports
Directories brand Thomson Local has announced it is rebranding its famous blue classified directory. The rebrand highlights Thomson’s association with Nectar loyalty scheme and will be introduced from July this year, when Thomson Local will become ‘The Book’. The move follows extensive research and is an attempt to inject “personality” into the brand. The brand […]
Supermarket giant Tesco has launched a national press campaign promising to pay repair bills of motorists affected by contaminated petrol bought from its forecourts. It has been forced to act after thousands of motorists across the South-east report…
Branded ingredients to spice up ready meal market
Wells & Young’s Brewing Company, the Bedford-based speciality beer company, is launching two new beers under the Bombardier brand as part of a major category management initiative. The two new products include a light ale, Burning Gold, and a dark beer…
Dell uses mobiles to make consumer-friendly gesture
The easyGroup is further extending its easy4men brand with the launch of a new travel pack, hoping to capitalise on new restrictions on luggage size and content at European airports. The easy4men brand took a knock when Boots opted to withdraw the r…
The Department for Work and Pensions (DWP) is understood to be looking for an advertising agency to create a campaign aimed at getting older people back to work. The account is believed to be worth 5m and will highlight a change in law that makes i…