Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Havas simplifies media under single umbrella brand

Marketing Week

Havas, the advertising and media company, is bringing its media services, including the global Media Planning Group network, under the Havas Media umbrella. The move aims to simplify the structure of Havas and its brands, which include Arena, the communications services network; Media Contacts, the online and digital network; sports marketing group Havas Sports; and […]

Supernanny goes global online

Marketing Week

Supernanny, the Channel 4 parenting show, is relaunching online as it tries to establish itself as a leading global parenting portal. The company will launch its new website in the UK at the end of this month. A rollout across the US will follow in November and in Australia in January. The site will be […]

Right product, right time

Marketing Week

Once known for being the cheapest way of getting drunk, cider is now cool again. The ‘Magners effect’ and increased marketing investment from established producers have played their part, but it seems the alcopops generation looking for ‘heritage’ is also behind the revival. By Martin Croft

Give a dog a bad name

Marketing Week

When consumers have preconceived ideas about a brand it is hard to get them to reconsider, but face-to-face contact with the product can help win over hearts and minds. By Steve Hemsley

A question of perception

Marketing Week

What brand owners need from market research companies is not just simple mechanical data, but real psychological insight to help them understand consumers as human beings. By Alicia Clegg

Vodafone eyes quick exit from mobile search deal with Google

Marketing Week

Vodafone is understood to be close to pulling out of a three-year deal it signed with Google in February to make the search engine available on its phones. Sources say the mobile giant is looking at ways it can pull out of the agreement, and instead wants to use a white-label platform that it could […]

InBev restructure could lead to more job losses

Marketing Week

InBev is restructuring its marketing department for the second time in a year, as part of a global reorganisation of sales and marketing teams in all the brewer’s local operating units. A statement says that the proposed new structure is likely to result in “new job roles and responsibilities being introduced for a large proportion […]

Charity slams ‘secret’ text service over bullying fears

Marketing Week

A new service allowing people to send anonymous text messages has been slammed by the country’s leading children’s charity as being open to abuse. The FreakySMS service, launched in the UK this week, allows people to send anonymous messages through their mobile phones. The company claims that it has mechanisms in place to deal with […]

Mercedes chief to join BT directories

Marketing Week

Mercedes Car Group UK marketing director Nick Ratcliffe is leaving to join BT. It is understood that Ratcliffe, who has been marketing director at the Daimler Chrysler-owned marque for three years, is joining BT’s directories division in a senior role.

Green but unpleasant land

Marketing Week

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Publicis drops 100m SFR to shore up France Telecom account

Marketing Week

Publicis Groupe is parting company with SFR, France’s second-largest telecoms operator, after 13 years following the departure of three senior executives last week. The account bills £100m. The move would allow Publicis in Paris to take on the multi-million-pound France Telecom business previously handled by Publicis-owned creative hotshop Marcel. Frederic Raillard and Farid Mokart, the […]