In-depth features, interviews and insights into marketing’s biggest issues.
Carlsberg and Heineken have announced that they have joined forces to make a multi-billion pound offer for UK brewer Scottish & Newcastle, which owns brands including, Newcastle Brown Ale and Kronenbourg. In a statement to the London Stock Exchange, Carlsberg said: “Carlsberg and Heineken confirm that they are in discussions regarding the formation of a […]
Wieden & Kennedy Amsterdam managing director Tim O’Kennedy is leaving without another job to go to after two years in the role. O’Kennedy is leaving for “personal reasons” and his departure date has yet to be announced.
Yahoo! has reported a slight fall in third-quarter profits despite a 12% rise in revenues to $1.8bn (£886m) from $1.6bn for the same period last year and the “100-day” reorganisation instigated by chief executive Jerry Yang on his return to the online company earlier this year. Yahoo!’s net income for the quarter was $151m (£74m) […]
Honda is at a crossroads, having lost its UK general manager of cars Ewan Ramsay after less than two years in the role (MW last week). His departure is the latest in a series of high-profile senior management changes at the Japanese car marque, which until recently was seen as the standout client advertiser in […]
A controversial ruling by the appeal court over the design of rival Procter & Gamble (P&G) and Reckitt Benckiser (RB) air fresheners has been labelled a charter for copycats and could lead to a raft of imitation designs and products.
British Airways (BA) is launching an ad campaign to promote its services from London City airport and remind flyers it operates from there as well as major hub Heathrow. The marketing push, created by BJL, will target business travellers, and cover press and outdoor. It will use the strapline: “Fly direct from London City” and […]
Warner Music UK has appoin-ted former Mercury Records managing director Greg Castell as marketing director for its Warner Bros Records division. He replaces Matt Thomas, who has left the company. Castell, who has been working as a consultant in the music industry, will oversee the Warner Bros brands including Reprise Records, Transgressive Records and Sire […]
Swedish consumer electronics giant Electrolux has appointed senior Hoover Candy marketer Steve Holton to the new role of product and brand director. Holton, who took over the role last week, will manage the product and brand marketing teams and will have group-wide responsibility for strategic commercial planning. He will report to the company’s UK interim […]
Barr Soft Drinks, the maker of Irn-Bru, is bringing US energy drink Rockstar to the UK later this year. It is understood that Barr hopes the drink will steal share from market leader Red Bull. The company has signed a five-year deal with the US company to distribute Rockstar, which is the third most popular […]
Meteorite has been appointed to Argos’s roster to handle a major digital push for the retailer in the run-up to Christmas. It follows a competitive pitch against a number of undisclosed agencies. The agency has created a viral campaign to promote Argos’s largest catalogue, containing more than 18,000 products. The campaign, which breaks this week […]
Harry Drnec, the former managing director of Red Bull, has been appointed marketing director of a new computer company that claims it will transform how people use their PCs. The Broadband Computer Company, which is based in Newcastle, claims to have developed hardware and software that will make computing as simple as possible. The new […]
Morrisons is seeking a senior marketer to join the company as head of branding. The new role has been created to ensure the rebrand of the retailer is extended across all areas of its business. The position reports to marketing services director Michael Bates and will sit alongside the head of marketing services, head of […]
Coors Brewers, the UK brewing arm of Molson Coors, has brought back former marketing chief Mark Hunter as its new chief executive. He replaces Peter Swinburn, who has been appointed chief executive of the US business. Hunter, formerly the marketing and international development director, was responsible for launching the Coors brand in the UK in […]
Zavvi, the music retailer formed after the sale of Virgin Megastores last month, has unveiled its image and logo. It has been created by consultancy Caulder Moore. It aims to highlight the chain’s “clear and simple” offering, while moving it towards a more independent positioning and away from Virgin’s corporate image. The logo is also […]
Drinks giant Diageo and Tesco are targeting shoppers with a responsible drinking message, in what is understood to be the first such initiative between a supermarket and a drinks producer. The campaign will include “reminders” around Tesco stores on how to consume alcohol responsibly. The messages will include: “Alternate drinks with water to stay refreshed”, […]